2X
2X's Overview
2X is a B2B Marketing as a Service (MaaS) company headquartered in Kuala Lumpur, Malaysia. They specialize in partnering with global enterprises to scale their marketing operations, enhance demand generation, and drive revenue growth. 2X offers a comprehensive suite of services including marketing strategy, content creation, campaign execution, marketing technology management, and data analytics, functioning as an agile and integrated extension of their clients' marketing teams. Their model emphasizes flexibility, global talent, and measurable results for B2B organizations.
Where is 2X's Headquarters?
HQ Function
Serves as the primary global operations center, overseeing strategy, service delivery, client management, and administrative functions for 2X's worldwide activities.
Notable Features:
Situated in a prominent, well-connected business and commercial hub, offering modern office facilities and infrastructure conducive to a global services company.
Work Culture:
Fosters a collaborative, innovative, and client-focused environment. The culture supports a global, diverse workforce and emphasizes continuous learning and adaptability in the fast-paced marketing landscape.
HQ Significance:
The Kuala Lumpur HQ is significant due to its access to a skilled talent pool in the APAC region and its strategic position for serving a global clientele across different time zones.
Values Reflected in HQ: The headquarters' location and setup likely reflect 2X's values of global reach, operational excellence, professionalism, and a modern approach to business.
Location:
2X operates with a global delivery model, supporting B2B enterprises worldwide. While its main operational headquarters is in Kuala Lumpur, Malaysia, and it has a US registered office, its strength lies in a distributed global talent pool. This allows 2X to provide 'follow-the-sun' support and deliver marketing services across various functions like strategy, content, demand generation, and MarTech to clients primarily in North America, Europe, and Asia-Pacific.
Street Address:
Level 27, Penthouse, Centrepoint North, Mid Valley City, Lingkaran Syed Putra
City:
Kuala Lumpur
State/Province:
Kuala Lumpur
Country:
Malaysia
2X's Global Presence
Lewes, Delaware/USA
Address: 16192 Coastal Highway, Lewes, Delaware 19958, USA
Facilitates corporate registration, legal compliance, and provides a formal point of presence for engaging with the North American market and clients.
Buying Intent Signals for 2X
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of 2X
As of April 2025, 2X' leadership includes:
Investors of 2X
2X has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, 2X has focused on strengthening its leadership team, notably by appointing a new Chief Technology Officer to drive innovation and promoting key talent to enhance client success operations. No major executive departures have been publicly announced.
New Appointments:
Technology (Tech Stack) used by 2X
Discover the tools 2X uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
2X Email Formats and Examples
2X commonly uses the first.last email format for its employees. This is a standard professional email structure.
[first].[last]@2x.marketing
Format
jane.doe@2x.marketing
Example
85%
Success rate
News and media
Fast Company Middle East • March 7, 2024
2X Promotes Heather Petersen to SVP of Client Success
2X announced the promotion of Heather Petersen to Senior Vice President of Client Success. In her expanded role, Petersen will lead initiatives to enhance client value, satisfaction, and long-term partnerships for 2X's global B2B enterprise clients....more
MarTech Cube • May 24, 2023
2X Appoints Amit Suryavanshi as Chief Technology Officer
2X named Amit Suryavanshi as its new Chief Technology Officer. Suryavanshi brings extensive experience to drive 2X's technological innovation, platform development, and data analytics capabilities to further enhance its Marketing-as-a-Service offerings....more
PR Newswire • May 9, 2023
2X Secures Series A Funding Led by Skyview Capital to Accelerate Growth of B2B Marketing-as-a-Service (MaaS)
2X announced it has secured Series A funding led by Skyview Capital. This investment will be used to accelerate the company's growth, expand its global service delivery capabilities, and invest in its technology platform for B2B MaaS....more
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