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2Xideas's Overview

Total employees47
HeadquartersPlano
Founded2013

2xideas is a boutique consulting firm focused on empowering Private Equity firms and their portfolio companies to achieve accelerated growth and enhance enterprise value. Operating at the intersection of strategy, technology, and hands-on execution, 2xideas offers specialized services including growth strategy development, commercial due diligence, go-to-market optimization, digital transformation, and data & analytics solutions. Their approach is characterized by being data-driven, results-oriented, and deeply involved in implementing actionable strategies for their clients within the private equity landscape.

Where is 2Xideas's Headquarters?

HQ Function

The Plano headquarters serves as the global command center for 2xideas, overseeing strategic direction, client relationship management for North American private equity firms, and coordinating operations with its international offices.

Notable Features:

Situated in a contemporary office park, the headquarters provides a professional and accessible environment for its team and clients. Specific unique architectural details are not prominently publicized.

Work Culture:

2xideas cultivates a high-performance, collaborative work culture. It emphasizes data-driven insights, agile problem-solving, and a strong commitment to delivering measurable value for private equity clients and their portfolio companies. Continuous learning and expertise development are encouraged.

HQ Significance:

The Plano headquarters is strategically vital due to its proximity to a major US business and financial hub, facilitating direct engagement with North American private equity firms and access to a skilled talent pool.

Values Reflected in HQ: The choice of a professional and modern headquarters in a key business location reflects 2xideas's commitment to excellence, client service, strategic positioning, and a forward-looking approach to its consulting practice.

Location:

With its headquarters in the USA and a major delivery center in India, 2xideas possesses a global operational footprint. The firm supports private equity clients and their portfolio companies across various international markets. Key functions supported globally include strategic consulting, commercial due diligence, digital transformation program delivery, advanced data analytics, technology implementation, and market research, all tailored to the specific needs of diverse geographical regions and industries.

Street Address:

5055 W Park Blvd, Suite 400

City:

Plano

State/Province:

TX

Country:

USA

2Xideas's Global Presence

Hyderabad, Telangana/India

Address: 8th Floor, Vaishnavi’s Cynosure, Gachibowli, Hyderabad, Telangana 500032, India

Strategically located to tap into India's extensive technology and analytics talent pool, the Hyderabad office enables 2xideas to offer high-quality, cost-effective solutions globally. It also serves as a base for potential expansion and client engagement within the APAC region's growing private equity market.

Buying Intent Signals for 2Xideas

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 2Xideas

As of April 2025, 2Xideas' leadership includes:

Kishore K. Kukunoor - Managing Partner & Co-Founder
Venkat Srinivasan - Managing Partner & Co-Founder
Scott Samson - Operating Partner
Anand Thummalapalli - Partner
Raj Menon - Partner
Srinath P R - Partner

Investors of 2Xideas

2Xideas has been backed by several prominent investors over the years, including:

Privately Held/Bootstrapped

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the last 12 months, 2xideas has strengthened its executive team with the appointment of an Operating Partner. There have been no publicly announced departures at the top leadership level (Managing Partners, Co-Founders), indicating stability in its core leadership.

New Appointments:

Scott Samson, Scott Samson appointed as Operating Partner to bolster 2xideas's operational expertise and support for private equity clients.

Technology (Tech Stack) used by 2Xideas

Discover the tools 2Xideas uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

2Xideas Email Formats and Examples

2xideas commonly utilizes an email format that combines the first initial of an employee's first name with their full last name, followed by the company domain.

[first_initial][lastname]@2xideas.com

Format

jsmith@2xideas.com (example for John Smith)

Example

85%

Success rate

News and media

Consulting.usOctober 17, 2023

2xideas supports Sunland Asphalt & Construction with ERP system selection

2xideas, a Plano, TX-based management consultancy, provided support to Sunland Asphalt & Construction, a portfolio company of PE firm Cranemere, in selecting a new enterprise resource planning (ERP) system. The engagement aimed to identify an ERP solution to modernize Sunland's operations and support its growth trajectory....more

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