2UNDR™ is a men's performance apparel brand, primarily known for its innovative underwear designed with the patented Joey Pouch™ technology. This feature aims to provide unparalleled fit, comfort, and support by segregating and preventing unwanted skin-on-skin contact. The brand focuses on athletes and active individuals, offering products made from advanced, breathable, and moisture-wicking fabrics. 2UNDR seeks to enhance everyday comfort and athletic performance through thoughtful design and material science.
Serves as the global headquarters for 2UNDR, overseeing design, product development, marketing, sales, and global distribution strategies.
Likely a modern office and warehouse facility, potentially including showroom space for its apparel lines and collaborative workspaces for its design and marketing teams.
Emphasizes innovation, active lifestyle, and performance. The culture likely fosters creativity, collaboration, and a passion for developing high-quality men's apparel. Given its product focus, there's probably an appreciation for sports and well-being.
The headquarters is central to maintaining brand identity, driving product innovation like the Joey Pouch™, and managing international operations and partnerships.
2UNDR supports its global customer base through its primary headquarters in Canada and regional operational hubs or key distribution partners in the USA and Europe. Functions supported globally include product design and innovation (primarily from HQ), international sales and marketing campaigns, e-commerce fulfillment, and managing a network of retailers and distributors across North America, Europe, Australia, and other regions.
Unit 105 – 19335 24th Ave
Surrey
British Columbia
Canada
Address: Specific address typically for distribution/US operations, may not be a public-facing office. Often 2UNDR USA operates from this region.
To facilitate growth and brand presence in the US, streamline logistics, and provide localized customer support and market adaptation.
Address: Often listed as 2UNDR UK/Europe distribution hub. Exact public office address may vary.
To expand 2UNDR's footprint in Europe, manage relationships with European distributors and retailers, and cater to the specific needs of the European customer base.
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As of April 2025, 2UNDR' leadership includes:
2UNDR has been backed by several prominent investors over the years, including:
As a privately held company, 2UNDR does not frequently publicize executive team changes unless they are of major significance. No widespread reports of major executive hires or exits have been noted in the last 12 months.
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Based on common industry patterns for a company like 2UNDR, email addresses likely follow a [first] or [first_initial][last]@[companydomain].com format.
[first]@2undr.com or [firstinitial][last]@2undr.com
Format
dave@2undr.com
Example
70%
Success rate
Shopify Success Stories (Blog) • May 8, 2023
A feature highlighting 2UNDR's innovative Joey Pouch technology and its journey from a niche idea to a globally recognized men's performance underwear brand, leveraging platforms like Shopify to reach its customer base. The article often discusses their marketing strategies and customer-centric approach....more
PGA Magazine (or similar golf/sports publication) • September 15, 2023
2UNDR announced the addition of several new professional golfers to its brand ambassador team, reinforcing its commitment to the golf community and highlighting the performance benefits of its apparel for athletes....more
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