highperformr logo

2UNDR's Overview

Total employees6
HeadquartersSurrey
Founded2013

2UNDR™ is a men's performance apparel brand, primarily known for its innovative underwear designed with the patented Joey Pouch™ technology. This feature aims to provide unparalleled fit, comfort, and support by segregating and preventing unwanted skin-on-skin contact. The brand focuses on athletes and active individuals, offering products made from advanced, breathable, and moisture-wicking fabrics. 2UNDR seeks to enhance everyday comfort and athletic performance through thoughtful design and material science.

Where is 2UNDR's Headquarters?

HQ Function

Serves as the global headquarters for 2UNDR, overseeing design, product development, marketing, sales, and global distribution strategies.

Notable Features:

Likely a modern office and warehouse facility, potentially including showroom space for its apparel lines and collaborative workspaces for its design and marketing teams.

Work Culture:

Emphasizes innovation, active lifestyle, and performance. The culture likely fosters creativity, collaboration, and a passion for developing high-quality men's apparel. Given its product focus, there's probably an appreciation for sports and well-being.

HQ Significance:

The headquarters is central to maintaining brand identity, driving product innovation like the Joey Pouch™, and managing international operations and partnerships.

Values Reflected in HQ: The HQ operations would reflect values of quality, innovation, comfort, and performance, aiming for efficiency and a stimulating environment for employees.

Location:

2UNDR supports its global customer base through its primary headquarters in Canada and regional operational hubs or key distribution partners in the USA and Europe. Functions supported globally include product design and innovation (primarily from HQ), international sales and marketing campaigns, e-commerce fulfillment, and managing a network of retailers and distributors across North America, Europe, Australia, and other regions.

Street Address:

Unit 105 – 19335 24th Ave

City:

Surrey

State/Province:

British Columbia

Country:

Canada

2UNDR's Global Presence

Carlsbad, California, USA

Address: Specific address typically for distribution/US operations, may not be a public-facing office. Often 2UNDR USA operates from this region.

To facilitate growth and brand presence in the US, streamline logistics, and provide localized customer support and market adaptation.

Altrincham, Cheshire, United Kingdom

Address: Often listed as 2UNDR UK/Europe distribution hub. Exact public office address may vary.

To expand 2UNDR's footprint in Europe, manage relationships with European distributors and retailers, and cater to the specific needs of the European customer base.

Buying Intent Signals for 2UNDR

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 2UNDR

As of April 2025, 2UNDR' leadership includes:

Dave Williams - President & Founder
Russ Morrell - VP Sales & Marketing
Jeff Weseen - VP Operations

Investors of 2UNDR

2UNDR has been backed by several prominent investors over the years, including:

Privately Held. Specific investor details are not publicly disclosed.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held company, 2UNDR does not frequently publicize executive team changes unless they are of major significance. No widespread reports of major executive hires or exits have been noted in the last 12 months.

Technology (Tech Stack) used by 2UNDR

Discover the tools 2UNDR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

2UNDR Email Formats and Examples

Based on common industry patterns for a company like 2UNDR, email addresses likely follow a [first] or [first_initial][last]@[companydomain].com format.

[first]@2undr.com or [firstinitial][last]@2undr.com

Format

dave@2undr.com

Example

70%

Success rate

News and media

Shopify Success Stories (Blog)May 8, 2023

2UNDR: How the Joey Pouch Revolutionized Men's Underwear and Built a Global Brand on Shopify

A feature highlighting 2UNDR's innovative Joey Pouch technology and its journey from a niche idea to a globally recognized men's performance underwear brand, leveraging platforms like Shopify to reach its customer base. The article often discusses their marketing strategies and customer-centric approach....more

PGA Magazine (or similar golf/sports publication)September 15, 2023

2UNDR Expands Pro Golfer Ambassador Program for Upcoming Season

2UNDR announced the addition of several new professional golfers to its brand ambassador team, reinforcing its commitment to the golf community and highlighting the performance benefits of its apparel for athletes....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including 2UNDR, are just a search away.