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2Performant.com's Overview

Total employees71
HeadquartersBucurești (Bucharest)
Founded2010

2Performant Network S.A. is a technology company and leader in the affiliate marketing market in Romania, with a significant presence in Central and Eastern Europe. The company develops and manages 2Performant.com, a self-service affiliate marketing platform that connects online stores (advertisers) with digital content creators (affiliates). Affiliates promote advertisers' products or services, and earn commissions based on sales or leads generated. 2Performant also offers influencer marketing solutions, facilitating collaborations between brands and social media influencers. The platform provides tools for tracking, reporting, and payment processing, aiming to drive performance-based online sales and marketing results.

Where is 2Performant.com's Headquarters?

HQ Function

The Bucharest headquarters serves as the primary center for operations, technology development, client management, sales, marketing, and strategic planning for the company's regional activities.

Notable Features:

The office is likely a modern workspace designed to foster collaboration and innovation, typical for a technology company in a major urban center. Specific architectural details are not widely publicized, but it would prioritize an environment conducive to tech development and client support.

Work Culture:

As a tech company in the digital marketing space, the work culture at 2Performant is expected to be dynamic, results-oriented, and innovative. There's likely an emphasis on agile methodologies, continuous learning, and collaboration between technical, marketing, and sales teams.

HQ Significance:

The Bucharest HQ is significant due to its location in Romania's primary economic and technological center, providing access to skilled talent, infrastructure, and proximity to a large domestic market, while also serving as a base for CEE expansion.

Values Reflected in HQ: The choice of a central, accessible location in a tech-forward city likely reflects values of innovation, growth, efficiency, and connectivity.

Location:

2Performant primarily focuses on the Central and Eastern European (CEE) market. While headquartered in Romania, its platform supports advertisers and affiliates in multiple countries, including Bulgaria, Hungary, Poland, Croatia, Czech Republic, Slovakia, and others in the region. Their global presence is defined by the reach of their technology platform and the geographical scope of the campaigns run by their users, rather than a multitude of physical international offices.

Street Address:

Strada Vasile Lascăr 178, etaj 2

City:

București (Bucharest)

State/Province:

Sector 2

Country:

Romania

2Performant.com's Global Presence

Sofia, Bulgaria

Address: While a specific physical office address in Sofia is not prominently listed, 2Performant has a strong market presence and dedicated support for Bulgaria.

To expand 2Performant's footprint in the Bulgarian e-commerce market by providing its affiliate and influencer marketing platform to local businesses and content creators.

Buying Intent Signals for 2Performant.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 2Performant.com

As of April 2025, 2Performant.com' leadership includes:

Dorin Boerescu - Chief Executive Officer (CEO)
Radu Spineanu - Chairman of the Board / Founder
Vlademira Luminița ION - Chief Financial Officer (CFO)
Ciprian Cazacu - Chief Technology Officer (CTO)
Mihai Bocai - Chief Operating Officer (COO)

Investors of 2Performant.com

2Performant.com has been backed by several prominent investors over the years, including:

Listed on the Bucharest Stock Exchange (BVB Aero Market, ticker: 2P)
SSIF Transilvania Capital
Catalyst Romania (early-stage venture capital fund)
Paval Holding (Dedeman)
Various individual and institutional investors through the public market

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on available public information, there have been no major publicly announced executive new hires or exits at the C-suite level for 2Performant in the immediate last 12 months, suggesting stability in the top leadership team. Board member changes might occur more frequently due to its public listing.

Technology (Tech Stack) used by 2Performant.com

Discover the tools 2Performant.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

2Performant.com Email Formats and Examples

2Performant likely uses common corporate email formats. The most probable structure for employee email addresses is [first].[last]@2performant.com or [first_initial][last]@2performant.com. For general inquiries, they use standardized addresses like contact@ or support@.

[first].[last]@2performant.com

Format

dorin.boerescu@2performant.com

Example

80%

Success rate

News and media

Bursa.roApril 29, 2024

2Performant Network shares decreased by 30% in the last year

The article discusses the stock performance of 2Performant Network on the Bucharest Stock Exchange, noting a 30% decrease in share value over the past year. It mentions the company's capitalization and recent trading activity....more

Romania-Insider.comFebruary 29, 2024

RO affiliate marketer 2Performant posts 30% higher revenues but lower profit in 2023

2Performant Network reported a 30% increase in revenues to RON 48.7 million (EUR 9.8 million) in 2023. However, its net profit decreased by 48% to RON 1.2 million (EUR 240,000) due to increased investments in marketing and technology development....more

CEE Legal MattersNovember 20, 2023

Paval Holding’s Acquisition of Stake in 2Performant Network

Filip & Company advised Paval Holding (Dedeman owners) on its acquisition of a significant stake in 2Performant Network, marking a strategic investment by one of Romania's largest entrepreneurial groups into the tech company....more

Business-Review.euOctober 26, 2023

2Performant.com users generated sales of EUR 28.5 million in Q3 2023, up by 21% YoY

In the third quarter of 2023, 2Performant.com users generated sales worth EUR 28.5 million for online stores, a 21% increase compared to the same period in 2022. Affiliates earned commissions of EUR 1.8 million, up 19% YoY....more

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