2nd Wind Exercise Equipment, founded in 1992, was a prominent specialty retailer of new and pre-owned fitness equipment. In 2016, it was acquired by Johnson Health Tech, the parent company of Johnson Fitness & Wellness. Today, the 2nd Wind legacy continues as many of its former stores operate under the Johnson Fitness & Wellness banner, maintaining a reputation for quality products (treadmills, ellipticals, bikes, strength equipment), knowledgeable staff, and comprehensive services including delivery, installation, and maintenance for both residential and commercial customers across various U.S. states.
Serves as the North American corporate headquarters for Johnson Health Tech, overseeing strategy, operations, sales, marketing, and support for its fitness brands, including the retail stores formerly or currently associated with 2nd Wind.
Modern corporate campus housing Johnson Health Tech North America, likely featuring advanced office amenities, product showrooms for its fitness brands, and possibly research and development spaces. Emphasis on employee well-being might be reflected in on-site fitness facilities.
A corporate culture focused on health, innovation, and customer satisfaction. As part of Johnson Health Tech, a global leader in fitness equipment, the environment is likely collaborative, fast-paced, and driven by a passion for wellness and quality products.
This location is pivotal as the North American headquarters for Johnson Health Tech, directing strategy, sales, marketing, and operations for all its brands in the region, including the integrated 2nd Wind retail stores. It plays a key role in JHT's market leadership.
While 2nd Wind Exercise Equipment historically operated as a U.S. regional retailer, its acquisition by Johnson Health Tech (JHT) integrated its legacy into a company with a vast global presence. Johnson Health Tech has manufacturing facilities, R&D centers, and sales/marketing operations across the Americas, Europe, and Asia. The retail stores specifically branded as Johnson Fitness & Wellness (many formerly 2nd Wind) are primarily located in the United States, but the products and expertise are backed by JHT's worldwide network.
1600 Landmark Drive
Cottage Grove
Wisconsin
USA
Address: 7030 Valley Creek Plz, Woodbury, MN 55125 (Example of a Johnson Fitness & Wellness store, historically a 2nd Wind market)
Serves the fitness needs of the local community and surrounding areas, providing access to quality exercise equipment and expertise.
Address: 11435 Metcalf Ave, Overland Park, KS 66210 (Example of a Johnson Fitness & Wellness store, historically a 2nd Wind market)
Supports the health and wellness goals of residents and businesses in the Kansas City metropolitan area by offering specialized fitness solutions.
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As of April 2025, 2nd Wind Exercise Equipment' leadership includes:
2nd Wind Exercise Equipment has been backed by several prominent investors over the years, including:
Specific executive changes directly pertaining to the former 2nd Wind brand's day-to-day management within Johnson Fitness & Wellness are not typically publicized. Major leadership announcements usually occur at the Johnson Health Tech North America or global Johnson Health Tech level. No significant publicly announced hires or exits directly tied to the operational leadership of the 2nd Wind store network under Johnson Fitness & Wellness have been identified in the last 12 months.
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Email communications from Johnson Fitness & Wellness, which encompasses the operations of former 2nd Wind stores, generally use the @johnsonfitness.com domain. Common corporate email patterns are typically based on employee names.
[first].[last]@johnsonfitness.com or [f][last]@johnsonfitness.com
Format
jane.doe@johnsonfitness.com
Example
70%
Success rate
SGB Media • November 29, 2022
Johnson Fitness & Wellness (JFW) opened a new experiential concept store in Brookfield, WI. The store features a larger footprint, dedicated studios for live and on-demand fitness classes, and a more immersive shopping experience, reflecting JFW's commitment to evolving retail for fitness consumers, building on the retail network that includes former 2nd Wind locations....more
Star Tribune (example) • October 4, 2016
Johnson Health Tech North America announced its acquisition of 2nd Wind Exercise Equipment, a leading specialty fitness retailer with 58 stores across 11 states. This strategic move significantly expanded Johnson Health Tech's retail presence in the U.S. market....more
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