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2nd Swing Golf's Overview

Total employees225
HeadquartersMinneapolis
Founded2007

2nd Swing Golf is a premier retailer specializing in new and pre-owned golf equipment. They offer a vast selection of golf clubs, apparel, and accessories from top brands. A key feature of their service is the certified club-fitting process, utilizing advanced technology to match golfers with the ideal equipment for their swing. 2nd Swing also provides a popular trade-in program, allowing customers to exchange their old clubs for credit towards new purchases. With multiple retail locations across the United States and a robust e-commerce platform, they cater to golfers of all skill levels, emphasizing value, expertise, and customer satisfaction. In late 2023, 2nd Swing Golf was acquired by PGA TOUR Superstore, further strengthening its position in the golf retail market.

Where is 2nd Swing Golf's Headquarters?

HQ Function

Serves as the central command for all corporate operations, including strategic planning, e-commerce management, marketing initiatives, finance, human resources, and overseeing the national network of retail stores and club-fitting services.

Notable Features:

A modern office environment designed to facilitate collaboration between departments. It likely incorporates spaces for digital content creation, customer service operations, and strategic planning for both online and physical retail channels.

Work Culture:

A dynamic, results-oriented environment driven by a strong passion for golf. The culture likely emphasizes customer satisfaction, deep product knowledge, and innovation in golf retail. Collaboration between e-commerce, retail, and support teams is essential.

HQ Significance:

The headquarters is crucial for executing the company's multi-channel retail strategy, managing expansion, maintaining brand consistency, and driving innovation in the competitive golf equipment market, especially following its acquisition by PGA TOUR Superstore.

Values Reflected in HQ: The headquarters' operations reflect values of customer-centricity, expertise in the game of golf, operational efficiency, and adaptability to evolving market trends in the golf industry.

Location:

2nd Swing Golf primarily operates within the United States, with a significant network of physical retail stores across various states and a robust e-commerce platform serving all 50 states. While its brick-and-mortar presence is U.S.-based, the company extends its reach internationally by offering shipping to over 60 countries worldwide. This allows global customers to access their extensive inventory of new and used golf equipment, accessories, and take advantage of their expertise online.

Street Address:

2412 East Hennepin Ave

City:

Minneapolis

State/Province:

MN

Country:

USA

2nd Swing Golf's Global Presence

Scottsdale, Arizona, USA

Address: 15859 N. Scottsdale Rd, Scottsdale, AZ 85254

Caters to the high-density and affluent golf market in the Phoenix-Scottsdale area, providing a premium retail experience and access to Tour-level club fitting technology.

Wilmington, Delaware, USA

Address: 500 Rocky Run Pkwy, Wilmington, DE 19803

Provides golfers in Delaware, Pennsylvania, Maryland, and New Jersey with convenient access to 2nd Swing's products and services, benefiting from Delaware's tax-free shopping.

Dallas, Texas, USA

Address: 1675 W. Mockingbird Lane, Suite 625, Dallas, TX 75235

Supports the large and active golfing population in the Dallas-Fort Worth metroplex, providing expert advice, custom fittings, and a wide selection of equipment to enhance player performance.

Orlando, Florida, USA

Address: 7700 E Colonial Dr, Orlando, FL 32807

Serves the vibrant Central Florida golf community, offering a wide selection of products and expert services to a diverse customer base including tourists.

Buying Intent Signals for 2nd Swing Golf

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 2nd Swing Golf

As of April 2025, 2nd Swing Golf' leadership includes:

Simon Kallal - Chief Executive Officer
Russ Higgins - President
Ross Fuchs - Chief Financial Officer
Peter Gosen - Chief Digital Officer

Investors of 2nd Swing Golf

2nd Swing Golf has been backed by several prominent investors over the years, including:

PGA TOUR Superstore (Majority Owner, acquired in 2023)
Manistee Capital Partners (Previous Majority Owner)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following the acquisition by PGA TOUR Superstore in late 2023, 2nd Swing Golf continues to operate with its established leadership team largely in place. There have been no major public announcements of high-profile executive hires or departures directly resulting from the transition in the past 12 months. The focus appears to be on strategic alignment and leveraging synergies under the new ownership structure.

Technology (Tech Stack) used by 2nd Swing Golf

Discover the tools 2nd Swing Golf uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

2nd Swing Golf Email Formats and Examples

2nd Swing Golf likely utilizes common corporate email formats. The most probable formats include first initial followed by last name, or first name separated from last name by a period, at their company domain.

[first_initial][last]@2ndswing.com

Format

skallal@2ndswing.com

Example

80%

Success rate

News and media

Golf Inc. MagazineNovember 29, 2023

PGA TOUR Superstore Acquires 2nd Swing Golf

PGA TOUR Superstore announced its acquisition of 2nd Swing Golf, a leading retailer of new and pre-owned golf equipment. This strategic move aims to combine the strengths of both brands, enhance customer offerings, and expand market reach. 2nd Swing will continue to operate under its own name....more

2nd Swing Golf BlogSeptember 12, 2023

2nd Swing Golf Opens New Retail Store in Novi, Michigan

2nd Swing Golf announced the opening of its new retail store in Novi, Michigan. The store features a vast selection of new and used golf clubs, state-of-the-art club fitting bays, and a team of expert fitters to serve the Detroit metropolitan area's golf community....more

2nd Swing Golf BlogJune 20, 2023

2nd Swing Golf Opens New Store in Philadelphia, Pennsylvania

2nd Swing continued its expansion with a new store opening in Philadelphia, PA, offering local golfers access to its wide range of products, trade-in program, and award-winning fitting services....more

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