2btube
2btube's Overview
2btube was a leading digital media company specializing in Spanish-language content and YouTube talent management. Founded in 2014 and headquartered in Madrid, Spain, it quickly became a significant player in the creator economy, particularly in Spain and Latin America. In 2015, 2btube was acquired by Webedia, a global media and technology company. It continued to operate as a key division within Webedia, focusing on influencer marketing and content production, before its operations and branding fully evolved into VIZZ Agency, Webedia's dedicated talent and influencer marketing agency.
Where is 2btube's Headquarters?
HQ Function
Historically served as the main operational center, overseeing talent management, content production, sales, and strategic partnerships for Spanish-speaking markets.
Notable Features:
As a dynamic digital media company, the office likely featured collaborative workspaces and facilities to support content creators. Specific architectural highlights are not widely publicized, but it would have been designed to foster creativity and digital innovation.
Work Culture:
Characterized by a fast-paced, entrepreneurial, and creative environment, typical of digital media startups. There was a strong emphasis on collaboration with creators, innovation in digital content, and a passion for the evolving online video landscape.
HQ Significance:
The Madrid headquarters was significant as it anchored 2btube's growth in Europe and Latin America, establishing it as a key MCN and influencer marketing agency in the Spanish-speaking world prior to and following its acquisition by Webedia.
Values Reflected in HQ: The headquarters would have reflected values such as creativity, digital-first thinking, collaboration, and a focus on empowering online content creators.
Location:
Primarily focused on Spanish-speaking markets in Europe (Spain) and the Americas (Latin America, US Hispanic), 2btube, especially after its acquisition by Webedia, leveraged Webedia's global network. Its functions supported globally included talent management, multi-platform content production and distribution, influencer marketing campaigns, digital rights management, and audience development for creators. This reach extended across various international territories where Webedia has a significant operational presence.
Street Address:
Calle de la Colegiata, 9 (Former operational address)
City:
Madrid
State/Province:
Community of Madrid
Country:
Spain
2btube's Global Presence
Miami, Florida, USA
Address: Specific street address not publicly available for the regional office; operations were established to serve the US Hispanic market.
To tap into the burgeoning Latin American creator market and serve US-based Spanish-speaking influencers, facilitating cross-border collaborations and brand deals.
Mexico City, Mexico
Address: Operations were supported by Webedia's local infrastructure; specific 2btube-branded office address not publicly listed.
To cater specifically to the large and growing digital audience and creator base in Mexico, adapting global strategies to local trends.
Buying Intent Signals for 2btube
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Executive Team of 2btube
As of April 2025, 2btube' leadership includes:
Investors of 2btube
2btube has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As 2btube has been fully integrated into Webedia and its operations evolved into VIZZ Agency, executive news now pertains to VIZZ Agency or Webedia's digital talent divisions. No specific executive movements have been publicly announced under the '2btube' banner in the last 12 months due to this integration.
Technology (Tech Stack) used by 2btube
Discover the tools 2btube uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
2btube Email Formats and Examples
While historical email formats for 2btube are not publicly detailed, its successor, VIZZ Agency (part of Webedia), likely uses standard professional email structures common within the Webedia group. These typically involve combinations of first name, last name, or initials.
Common formats include [first].[last]@vizz-agency.com or [first_initial][last]@vizz-agency.com
Format
example.name@vizz-agency.com
Example
75%
Success rate
News and media
audiovisual451.com • May 20, 2015
Webedia Acquires Majority Stake in Spanish MCN 2btube
Global media company Webedia announced its acquisition of a majority stake in 2btube, a leading Spanish multi-channel network. This strategic move aimed to strengthen Webedia's presence in Spanish-speaking markets and expand its capabilities in digital content creation and talent management....more
Marketing4Ecommerce • October 7, 2020
2btube Fully Integrates into Webedia, Renamed Webedia Creators
2btube, Webedia's division specialized in influencer management, announced its full integration into the parent company, adopting the new name Webedia Creators. This move was part of a strategy to unify its brand and services within the Webedia ecosystem in Spain, later evolving into VIZZ Agency....more
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