Plaid
Plaid's Overview
Plaid is a financial technology company that builds a data transfer network powering fintech and digital finance products. Its platform allows applications to securely connect with users' bank accounts, enabling developers to create a wide range of financial services and tools. Plaid's technology is used by thousands of digital financial apps and services—from major banks and credit unions to burgeoning fintech startups—covering areas like money management, lending, payments, and investments. Plaid aims to democratize financial services through technology, making it easier and safer for consumers to manage their financial lives.
Where is Plaid's Headquarters?
HQ Function
The San Francisco headquarters serves as the primary center for Plaid's executive leadership, core engineering, product development, corporate strategy, and global operations management.
Notable Features:
A modern, collaborative office space designed to inspire innovation, likely featuring open-plan work areas, advanced tech infrastructure, and amenities characteristic of leading Bay Area tech firms. The design emphasizes fostering communication and teamwork.
Work Culture:
Plaid's headquarters cultivates a dynamic, fast-paced, and mission-driven work culture. There's a strong emphasis on engineering excellence, solving complex problems, and building products that have a significant impact on the financial ecosystem. The environment encourages continuous learning, collaboration, and embraces diversity and inclusion.
HQ Significance:
Located in the SoMa (South of Market) district, a hub for tech companies, Plaid's HQ benefits from proximity to a rich talent pool, venture capital, and a vibrant network of partners and competitors, keeping it at the forefront of fintech innovation.
Values Reflected in HQ: The headquarters likely embodies Plaid's core values such as 'Impact', 'Grow', 'Include', and 'Invent', through its physical layout promoting collaboration, its use of technology, and its focus on creating an environment where employees can do their best work to empower users with their financial data.
Location:
Plaid operates globally, with a strong presence in North America (United States and Canada) and Europe (including the United Kingdom and multiple EU countries). Its platform connects to thousands of financial institutions across these regions, supporting a wide array of financial applications. Globally, Plaid provides API-driven services for financial data aggregation, payment initiation (including A2A payments), identity verification, fraud prevention, and account balance checks, all designed to comply with regional standards such as Open Banking in the UK and Europe.
Street Address:
1098 Harrison St
City:
San Francisco
State/Province:
CA
Country:
USA
Plaid's Global Presence
New York, NY, USA
Address: Office in a central Manhattan location, supporting East Coast operations.
To drive Plaid's growth in the major US financial markets, strengthen relationships with key clients and partners, and tap into the diverse talent pool in New York City.
London, UK
Address: The Bower, 207 Old Street, London, EC1V 9NR, UK
To spearhead Plaid's expansion across Europe, navigate regional regulatory landscapes like PSD2, and support a growing base of European clients and fintech developers.
Salt Lake City, UT, USA
Address: Key operational hub in Salt Lake City, UT, leveraging the 'Silicon Slopes' tech talent.
To provide operational scale, enhance customer service capabilities, and access a diverse talent pool outside of traditional coastal tech hubs, contributing to Plaid's overall efficiency and growth.
Amsterdam, Netherlands
Address: Singel 258, 1016 AB Amsterdam, Netherlands
To strengthen Plaid's presence in continental Europe, cater to diverse European markets, and ensure compliance with EU data and financial regulations.
Buying Intent Signals for Plaid
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Executive Team of Plaid
As of April 2025, Plaid' leadership includes:
Investors of Plaid
Plaid has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Plaid has continued to strengthen its leadership team over the past 12-18 months, with key appointments and promotions in product, open finance, and compliance to drive its strategic initiatives and global expansion. No major C-suite departures have been publicly announced during this recent period.
New Appointments:
Technology (Tech Stack) used by Plaid
Discover the tools Plaid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plaid Email Formats and Examples
Plaid commonly uses a few standard email formats for its employees. The most prevalent formats are [first].[last]@plaid.com and [first]@plaid.com. These formats are typical for many tech companies and allow for easy communication.
[first].[last]@plaid.com or [first]@plaid.com
Format
jane.doe@plaid.com or zach@plaid.com
Example
90%
Success rate
News and media
PR Newswire • May 21, 2024
Plaid Introduces Identity Verification and New Fraud Prevention Tools to Help Businesses Fight Fraud and Improve Conversion
Plaid announced the launch of new identity verification (IDV) and fraud prevention tools, including enhancements to its Beacon network. These solutions aim to help businesses combat increasingly sophisticated fraud while providing a smoother onboarding experience for legitimate customers....more
Finextra • February 27, 2024
Plaid taps Marqeta for push-to-card capabilities
Plaid partnered with Marqeta to integrate Marqeta's push-to-card capabilities. This collaboration allows Plaid customers, such as lenders and gig economy platforms, to offer faster fund disbursements directly to users' debit cards, enhancing the payout experience....more
TechCrunch • October 24, 2023
Plaid launches a partner program that covers more than 100 companies and 5 categories
Plaid announced the launch of its new partnership program aimed at making it easier for businesses to discover, evaluate, and integrate with solutions from over 100 partners across various categories including payments, lending, and wealth management....more
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