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25hours Hotels's Overview

Total employees831
HeadquartersHamburg
Founded2005

25hours Hotels is a dynamic hotel brand known for its individually designed, characterful hotels that reflect their local surroundings and culture. With a philosophy of 'Come as you are,' each hotel tells its own unique story, offering vibrant spaces, quirky designs, and a focus on community and authentic experiences. Part of Ennismore, a global collective of lifestyle hospitality brands, 25hours Hotels cater to modern, urban travelers seeking more than just a place to stay.

Where is 25hours Hotels's Headquarters?

HQ Function

The Hamburg headquarters serves as the central hub for brand management, global strategy, hotel development, marketing, and operational oversight for the 25hours Hotels portfolio.

Notable Features:

Located in the modern HafenCity district, the office likely features contemporary design elements and creative workspaces, embodying the brand's innovative and stylish ethos.

Work Culture:

The work culture at 25hours HQ is characterized by creativity, collaboration, and a passion for hospitality. It encourages individuality and a hands-on approach, mirroring the unique guest experience offered in their hotels.

HQ Significance:

The Hamburg HQ is significant as the birthplace and nerve center of the 25hours brand, driving its international growth and maintaining its distinctive identity within the larger Ennismore and Accor network.

Values Reflected in HQ: The headquarters likely reflects values such as design innovation, individuality, urban lifestyle, and a playful, unconventional approach to hospitality.

Location:

25hours Hotels primarily operates in Europe (Germany, Austria, Switzerland, France, Italy, Denmark) and the Middle East (UAE), with a growing portfolio of unique, design-led hotels. Key functions supported globally include hotel operations, brand marketing, guest experience management, local partnerships, and regional sales. Each hotel is deeply integrated into its local environment, offering culturally relevant experiences while maintaining the core 25hours identity of individuality and storytelling. Expansion continues into new strategic urban destinations worldwide.

Street Address:

Überseeallee 5

City:

Hamburg

State/Province:

Hamburg

Country:

Germany

25hours Hotels's Global Presence

Munich, Bavaria/Germany

Address: 25hours Hotel The Royal Bavarian, Bahnhofpl. 1, 80335 München, Germany

Provides a distinct 25hours experience, catering to both leisure and business travelers, and strengthens brand presence in the Bavarian region.

Paris, Île-de-France/France

Address: 25hours Hotel Terminus Nord, 12 Bd de Denain, 75010 Paris, France

Serves the vibrant Parisian market, attracting international tourists and locals, and acts as a significant touchpoint for the brand in France.

Dubai/United Arab Emirates

Address: 25hours Hotel Dubai One Central, Trade Center St, Dubai, UAE

Establishes brand presence in the Middle East, catering to a diverse international clientele in a major global hub, and showcasing adaptability to new cultural contexts.

Buying Intent Signals for 25hours Hotels

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 25hours Hotels

As of April 2025, 25hours Hotels' leadership includes:

Sharan Pasricha - Founder & Co-CEO, Ennismore
Gaurav Bhushan - Co-CEO, Ennismore
Cédric Gobilliard - Brand Chief Operating Officer (25hours Hotels, Mama Shelter, SLS, Jo&Joe), Ennismore
Christoph Hoffmann - Co-Founder & Brand Ambassador, 25hours Hotels
Martina Luger - Chief Marketing & Commercial Officer, Ennismore

Investors of 25hours Hotels

25hours Hotels has been backed by several prominent investors over the years, including:

Accor (Majority Stakeholder in Ennismore)
Sharan Pasricha (Founder of Ennismore)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Over the past 12-18 months, Ennismore, the parent company of 25hours Hotels, has focused on strengthening its leadership team to support its rapidly growing portfolio of lifestyle brands. Key appointments have been made in areas like marketing to drive brand strategy across the collective. Specific high-level changes solely within the 25hours brand leadership have been less prominent, as much of the overarching strategic leadership resides at the Ennismore level.

New Appointments:

Martina Luger, Martina Luger appointed to lead marketing and commercial strategy for Ennismore's lifestyle brands, including 25hours Hotels.

Technology (Tech Stack) used by 25hours Hotels

Discover the tools 25hours Hotels uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

25hours Hotels Email Formats and Examples

25hours Hotel Company, as part of Ennismore, likely utilizes common professional email formats for its corporate communications. While variations can exist, frequent patterns include [first_initial][lastname]@[domain] or [firstname].[lastname]@[domain]. For hotel-specific inquiries, direct hotel contact methods are usually preferred.

[first_initial][lastname]@25hours-hotels.com or [firstname].[lastname]@25hours-hotels.com

Format

j.doe@25hours-hotels.com

Example

85%

Success rate

News and media

Sleeper MagazineMarch 7, 2024

25hours Hotel Copenhagen Paper Island Prepares for May 2024 Opening

25hours Hotels announced the upcoming opening of its first Danish property, 25hours Hotel Paper Island in Copenhagen, slated for May 2024. The hotel will feature 128 rooms, a restaurant, cafe, and rooftop bar, designed with the brand's signature eclectic style and local storytelling....more

TopHotelNewsMay 20, 2024

25hours Hotels Announces Second Italian Property: 25hours Hotel Portopiccolo for 2027

25hours Hotels is expanding its Italian presence with the announcement of 25hours Hotel Portopiccolo, scheduled to open in early 2027. This new hotel will be located in the exclusive Portopiccolo resort near Trieste, offering stunning Adriatic views and the brand's unique design approach....more

Hospitality ONNovember 16, 2023

Christoph Hoffmann, founder 25hours Hotels: "25 years ago it was totally crazy to say we are individuals"

An interview with Christoph Hoffmann reflecting on the origins and philosophy of the 25hours Hotels brand, emphasizing its focus on individuality and unique storytelling in the hospitality industry, which was a novel concept at its inception....more

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