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23red's Overview

Total employees97
HeadquartersLondon
Founded2000

23red is an independent creative agency based in London that specializes in 'Do.Feel.Think.' – creating positive behaviour change. They work with government, charity, and brand clients to tackle some of society's most complex challenges, from public health to environmental sustainability. Their approach is rooted in understanding human behaviour to develop campaigns that inspire action and make a tangible difference.

Where is 23red's Headquarters?

HQ Function

The London HQ serves as the central hub for all agency operations, including strategy development, creative ideation, client services, campaign management, and administrative functions.

Notable Features:

Located within a Fora managed workspace, the office likely features modern design, flexible collaborative areas, high-tech meeting rooms, and premium amenities typical of Fora locations, fostering a productive and inspiring environment.

Work Culture:

The work culture at 23red is characterized by collaboration, creativity, and a strong sense of purpose. Employees are passionate about making a positive impact, fostering an environment of innovation and shared learning to tackle client challenges.

HQ Significance:

Being in London, a global hub for advertising and media, allows 23red to attract top talent, stay at the forefront of industry trends, and effectively serve its diverse range of UK-based and international clients.

Values Reflected in HQ: The choice of a modern, well-equipped, and centrally located office reflects 23red's values of professionalism, innovation, collaboration, and commitment to providing a high-quality environment for its team and clients.

Location:

23red is primarily based in London, UK, and its operations are centered there. While they don't have other listed international offices, their campaigns, particularly for clients with a national or international remit, can have reach beyond the UK. They focus on creating impactful communications that can resonate broadly, often tackling universal themes relevant to diverse populations.

Street Address:

Fora, 33 Gutter Lane

City:

London

State/Province:

England

Country:

United Kingdom

23red's Global Presence

Buying Intent Signals for 23red

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 23red

As of April 2025, 23red' leadership includes:

Jane Asscher - CEO & Founding Partner
Sean Kinmont - Creative Partner & Founding Partner
Phil Riggins - Strategy Partner & Founding Partner
Wendy Manuel - Client Services Partner & Founding Partner
Hannah Theororou - Business Development Director

Investors of 23red

23red has been backed by several prominent investors over the years, including:

Privately Held/Independent Agency

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major C-suite or Founding Partner level hires or exits announced for 23red in the last 12 months, indicating stability in its core leadership team. General staff changes may occur but are not typically announced as executive news.

Technology (Tech Stack) used by 23red

Discover the tools 23red uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

23red Email Formats and Examples

23red likely uses a standard professional email format. Common formats for companies of this type include [first].[last]@domain.com or [first_initial][last]@domain.com.

[first].[last]@23red.com

Format

jane.asscher@23red.com

Example

80%

Success rate

News and media

Little Black Book (LBBOnline)November 21, 2023

23red Launches New GambleAware Campaign Highlighting Early Warning Signs of Gambling Harm

23red, in collaboration with GambleAware, launched a new campaign aimed at raising awareness of the early warning signs of gambling problems. The campaign seeks to encourage individuals experiencing these signs, or those concerned about others, to seek support sooner....more

Campaign MagazineOctober 5, 2023

23red Continues Partnership with GambleAware for Next Phase of Gambling Harms Campaign

GambleAware, with agency 23red, launched the next iteration of its campaign to address gambling harms. The work focuses on the language used around gambling and encourages people to reflect on their habits....more

23red Website (News Section)February 14, 2023

23red Develops NHS Blood and Transplant Campaign to Find Donors with Ro Blood

23red created a new campaign for NHS Blood and Transplant to specifically appeal for more blood donors of Black heritage with the rare Ro subtype, crucial for treating sickle cell disease. The campaign emphasizes the urgent need and impact of these donations....more

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