23red is an independent creative agency based in London that specializes in 'Do.Feel.Think.' – creating positive behaviour change. They work with government, charity, and brand clients to tackle some of society's most complex challenges, from public health to environmental sustainability. Their approach is rooted in understanding human behaviour to develop campaigns that inspire action and make a tangible difference.
The London HQ serves as the central hub for all agency operations, including strategy development, creative ideation, client services, campaign management, and administrative functions.
Located within a Fora managed workspace, the office likely features modern design, flexible collaborative areas, high-tech meeting rooms, and premium amenities typical of Fora locations, fostering a productive and inspiring environment.
The work culture at 23red is characterized by collaboration, creativity, and a strong sense of purpose. Employees are passionate about making a positive impact, fostering an environment of innovation and shared learning to tackle client challenges.
Being in London, a global hub for advertising and media, allows 23red to attract top talent, stay at the forefront of industry trends, and effectively serve its diverse range of UK-based and international clients.
23red is primarily based in London, UK, and its operations are centered there. While they don't have other listed international offices, their campaigns, particularly for clients with a national or international remit, can have reach beyond the UK. They focus on creating impactful communications that can resonate broadly, often tackling universal themes relevant to diverse populations.
Fora, 33 Gutter Lane
London
England
United Kingdom
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As of April 2025, 23red' leadership includes:
23red has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major C-suite or Founding Partner level hires or exits announced for 23red in the last 12 months, indicating stability in its core leadership team. General staff changes may occur but are not typically announced as executive news.
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23red likely uses a standard professional email format. Common formats for companies of this type include [first].[last]@domain.com or [first_initial][last]@domain.com.
[first].[last]@23red.com
Format
jane.asscher@23red.com
Example
80%
Success rate
Little Black Book (LBBOnline) • November 21, 2023
23red, in collaboration with GambleAware, launched a new campaign aimed at raising awareness of the early warning signs of gambling problems. The campaign seeks to encourage individuals experiencing these signs, or those concerned about others, to seek support sooner....more
Campaign Magazine • October 5, 2023
GambleAware, with agency 23red, launched the next iteration of its campaign to address gambling harms. The work focuses on the language used around gambling and encourages people to reflect on their habits....more
23red Website (News Section) • February 14, 2023
23red created a new campaign for NHS Blood and Transplant to specifically appeal for more blood donors of Black heritage with the rare Ro subtype, crucial for treating sickle cell disease. The campaign emphasizes the urgent need and impact of these donations....more
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