22squared
What Does 22squared Do?
22squared is one of the largest independent advertising agencies in the U.S., specializing in creating innovative and effective marketing solutions for a diverse range of clients. They focus on building strong brand narratives and driving measurable results through a combination of creativity, data, and technology. Founded in 1922, the agency prides itself on its people-first culture, its long history of successful partnerships, and its ability to adapt to the ever-evolving media landscape, with offices in Atlanta and Tampa.
Where Is 22squared's Headquarters?
HQ Function
Serves as the primary operational and creative center, housing executive leadership and core agency departments including strategy, creative, media, analytics, and production. It drives the overall strategic vision and client service excellence for 22squared.
Notable Features:
The Atlanta office is situated in a modern high-rise in Midtown, offering panoramic city views and featuring an open, collaborative workspace designed to inspire creativity. It includes flexible meeting areas, project rooms, and communal spaces that reflect the agency's dynamic culture.
Work Culture:
The HQ fosters a people-first work culture that emphasizes collaboration, innovation, and continuous learning, aligned with its core values. It's known for being dynamic and supportive, encouraging creative thinking and a strong sense of community among its diverse talent.
HQ Significance:
As the agency's long-standing headquarters and largest office, Atlanta is pivotal to 22squared's identity, history (dating back to 1922), and operational command. It's where foundational client relationships are nurtured and award-winning campaigns are conceived, solidifying its reputation in the advertising industry.
Values Reflected in HQ: The headquarters' design and environment reflect 22squared's core values: 'Put People First,' 'Be Curious,' 'Take Responsibility,' 'Act With Integrity,' and 'Be An Advocate.' This is seen in its collaborative spaces, investment in employee well-being, and focus on innovative work.
Location:
22squared's primary operational footprint is within the United States, with offices in Atlanta and Tampa. While they do not maintain physical international offices, they manage campaigns for clients that have a national and sometimes global reach. This is achieved by leveraging global media platforms, digital technologies, and potentially through a network of trusted international partners for localized execution when required.
Street Address:
1170 Peachtree Street NE, Suite 1600
City:
Atlanta
State/Province:
GA
Country:
USA
Where Else Does 22squared Operate Around the World?
Tampa, FL, USA
Address: 401 E. Jackson Street, Suite 3200, Tampa, FL 33602
To enhance service for clients in Florida and the Southeastern U.S., attract diverse talent from the region, and provide a strategic operational base that complements the Atlanta headquarters in delivering integrated marketing campaigns.
Buying Intent Signals for 22squared
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Who's Leading 22squared? Meet the Executive Team
As of April 2025, 22squared' leadership includes:
Who's Investing in 22squared?
22squared has been backed by several prominent investors over the years, including:
What Leadership Changes Has 22squared Seen Recently?
In the past 12 months, 22squared has strengthened its executive leadership through key hires and internal promotions. Notable changes include the appointment of a new EVP, Head of Strategy & Insights, and the promotion of experienced leaders to Chief Financial Officer and EVP, Head of Media, reflecting the agency's ongoing commitment to enhancing its core capabilities.
New Appointments:
What Technology (Tech Stack) Is Used by22squared?
Discover the tools 22squared uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
22squared Email Formats and Examples
22squared primarily utilizes a standard email format for its employees, typically combining the employee's first and last name, separated by a period. This convention facilitates straightforward communication with agency personnel. Other formats might exist but are less common.
first.last@22squared.com
Format
jane.doe@22squared.com
Example
90%
Success rate
What's the Latest News About 22squared?
Adweek • February 21, 2024
22squared Wins The Home Depot U.S. Media Account
The Home Depot appointed 22squared as its U.S. media agency of record following a competitive review. The independent agency will manage all U.S. media planning and buying for the major home improvement retailer, marking a significant new business win....more
Ad Age • August 2, 2023
22squared Named Agency of the Year by Ad Age Small Agency Awards 2023
22squared earned the prestigious title of Agency of the Year (201+ employees, Gold) at Ad Age's 2023 Small Agency Awards. This recognition celebrates the agency's outstanding creative work, impressive business growth, positive company culture, and overall industry impact....more
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