Plaid
What Does Plaid Do?
Plaid is a financial technology company that builds data transfer networks to power fintech and digital finance products. It enables applications to connect with users' bank accounts, allowing consumers to securely share their financial data with thousands of apps and services like Venmo, Robinhood, Coinbase, and Betterment. Plaid's platform connects to over 12,000 financial institutions across the United States, Canada, the UK, and Europe. The company's mission is to unlock financial freedom for everyone by democratizing financial services through technology, making it easier and safer for people to manage their financial lives.
Where Is Plaid's Headquarters?
HQ Function
The San Francisco headquarters serves as the nerve center for Plaid's global operations, including executive leadership, product development, engineering, design, marketing, and corporate strategy. It's where core innovation and key business decisions take place.
Notable Features:
Plaid's San Francisco office is a modern workspace designed to foster collaboration and creativity. It typically features open-plan layouts, state-of-the-art technology, and amenities that support a dynamic and innovative workforce, characteristic of leading tech companies in the area.
Work Culture:
The work culture at Plaid's headquarters is fast-paced, collaborative, and mission-driven. Employees (often referred to as 'Plaids') are passionate about financial technology and its potential to improve people's lives. The environment encourages continuous learning, problem-solving, and a focus on customer impact and transparency.
HQ Significance:
Being headquartered in San Francisco places Plaid at the epicenter of the global tech and venture capital scene. This location provides access to top talent, fosters strategic partnerships, and keeps the company at the forefront of financial technology advancements.
Values Reflected in HQ: The headquarters' design and operations reflect Plaid's core values of innovation, impact, transparency, collaboration, and a commitment to building a more accessible financial future.
Location:
Plaid operates primarily in North America (USA and Canada) and Europe (including the UK, Ireland, Spain, France, Germany, Netherlands, and the Nordic and Baltic countries). Its platform supports connectivity to over 12,000 financial institutions, enabling developers and businesses globally to build applications that leverage its financial data network. Functions supported globally include secure account linking, transaction data retrieval, identity verification, balance checks, and payment initiation, tailored to regional banking standards and regulatory requirements like Open Banking and PSD2.
Street Address:
1098 Harrison St
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does Plaid Operate Around the World?
New York, NY/USA
Address: 7 W 22nd St, New York, NY 10010
To strengthen Plaid's engagement with the financial services industry, expand its market reach on the East Coast, and attract talent from New York's diverse pool.
Salt Lake City, UT/USA
Address: 250 Main St, Salt Lake City, UT 84101
To provide operational scale, tap into a growing tech talent market outside traditional coastal hubs, and support Plaid's North American customer base effectively.
London, UK
Address: The Office Group, 2 Stephen Street, London, W1T 1AN, UK
To spearhead Plaid's growth in the UK and European markets, adapt services to diverse financial ecosystems, and ensure compliance with regional regulations.
Amsterdam, Netherlands
Address: Central Amsterdam
To establish a strong presence within the European Union, facilitate access to EU markets, and cater to the specific needs of financial institutions and fintechs across continental Europe.
Buying Intent Signals for Plaid
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Plaid? Meet the Executive Team
As of April 2025, Plaid' leadership includes:
Who's Investing in Plaid?
Plaid has been backed by several prominent investors over the years, including:
What Leadership Changes Has Plaid Seen Recently?
Plaid strengthened its executive leadership over the past year with a key appointment in its finance department, underscoring its focus on strategic growth and financial management.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byPlaid?
Discover the tools Plaid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plaid Email Formats and Examples
Plaid commonly uses the email format [first]@plaid.com (e.g., jane@plaid.com). Other formats like [first].[last]@plaid.com or [first_initial][last]@plaid.com may also be in use within the organization, though less frequently.
[first]@plaid.com
Format
zach@plaid.com
Example
70%
Success rate
What's the Latest News About Plaid?
TechCrunch • May 15, 2024
Plaid Enhances Consumer Data Control with New API Features
Plaid introduced new tools allowing U.S. consumers to view and manage the financial data shared through its API, increasing transparency and control over personal financial information. This empowers users with greater oversight of how their data is accessed and used by third-party applications....more
Plaid Blog • April 2, 2024
Plaid Appoints Bryan Power as New Chief Financial Officer
Plaid announced the appointment of Bryan Power as its new Chief Financial Officer. Power, who previously served as CFO at Adyen, brings significant experience in scaling global financial technology businesses to Plaid, aiming to strengthen its financial leadership during its ongoing expansion....more
Plaid Blog • March 12, 2024
Plaid Expands Identity Verification and Authentication Services to Europe
Plaid launched Plaid Identity and Plaid Auth in Europe, extending its identity verification and bank authentication solutions to businesses and consumers in the region. This expansion supports PSD2 and Open Banking initiatives, offering enhanced security and user experience for European customers....more
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