HQ Function

The original hub for brand conception, product development, initial marketing, and launch operations. Currently, strategic brand management, marketing, and distribution are handled by Diageo.

Notable Features:

The brand's identity was built more on its product innovation and marketing rather than specific physical headquarters facilities. Operations were lean and focused on brand growth.

Work Culture:

Entrepreneurial, innovative, collaborative, and female-led, with a strong passion for creating high-quality, approachable spirits and empowering women in business.

HQ Significance:

The San Francisco Bay Area represents the birthplace of the 21seeds brand, reflecting its founders' vision, drive, and connection to a vibrant, innovative culture. It's where the concept of making tequila more accessible and enjoyable for a wider audience took root.

Values Reflected in HQ: The brand's origins reflect values of innovation, female empowerment, quality ingredients, and creating a welcoming experience in the spirits category.

Location:

21seeds products are primarily distributed across the United States. Since its acquisition by Diageo, the brand benefits from Diageo's extensive global distribution network and infrastructure, which supports functions like marketing, supply chain management, and sales on an international scale, paving the way for potential global expansion.

Street Address:

Not Publicly Disclosed (Original Operations Base)

City:

San Francisco (Origin City)

State/Province:

California

Country:

USA