21 Buttons
21 Buttons's Overview
21 Buttons was a fashion-focused social commerce platform and mobile application that allowed users, particularly fashion influencers, to share their outfits and tag the items they were wearing. Followers could then discover new styles and purchase those items directly through links provided in the app, with the original poster often earning a commission. The platform aimed to bridge the gap between social media inspiration and e-commerce, creating a seamless 'shoppable content' experience. It gained popularity for enabling users to monetize their style and for brands to leverage influencer marketing effectively. In 2021, 21 Buttons was acquired by Peoople, a recommendations app.
Where is 21 Buttons's Headquarters?
HQ Function
The headquarters served as the central hub for operations, including technology development, product management, marketing, business strategy, and international expansion efforts for the fashion-tech platform.
Notable Features:
Likely a modern, open-plan office space designed to foster collaboration and creativity, typical of tech startups, located in a well-connected area of Barcelona.
Work Culture:
The work culture was characterized by a dynamic, fast-paced startup environment. It emphasized innovation, collaboration, a passion for fashion and technology, and a user-centric approach.
HQ Significance:
Barcelona HQ was pivotal for developing the core technology, managing a growing international community, and strategizing market penetration across Europe and other regions.
Values Reflected in HQ: The HQ likely reflected values such as innovation, community (both internal team and external users), style, and technological advancement through its design and operational ethos.
Location:
Prior to its acquisition, 21 Buttons established a significant global presence, primarily across Europe with strong user bases in Spain, Italy, UK, France, and Germany. The app was available in multiple languages and supported transactions with a wide array of international fashion brands. Its functions supported globally included social sharing of fashion content, influencer-driven product discovery, affiliate marketing capabilities for users and brands, and data analytics for fashion trends. The platform aimed to connect a global community of fashion enthusiasts.
Street Address:
Avinguda Diagonal, 440 (Note: This was a known address; specific office location might have varied over time)
City:
Barcelona
State/Province:
Catalonia
Country:
Spain
21 Buttons's Global Presence
London, United Kingdom
Address: Various locations, often utilizing flexible workspaces like WeWork in Central London for initial market entry.
To establish and grow 21 Buttons' presence in the United Kingdom, a key European fashion market, and adapt the platform to local trends and consumer behavior.
Milan, Italy
Address: Typically small offices or co-working spaces in Milan, aligned with the strategy for agile market entry.
To expand 21 Buttons' footprint into Italy, leveraging its strong fashion industry and engaged social media user base to drive app adoption and transactions.
Paris, France
Address: Strategic presence in Paris, likely through small operational teams or flexible office solutions.
To capture market share in France by catering to local fashion preferences and integrating with the French fashion ecosystem.
Buying Intent Signals for 21 Buttons
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Executive Team of 21 Buttons
As of April 2025, 21 Buttons' leadership includes:
Investors of 21 Buttons
21 Buttons has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition by Peoople in 2021, no specific executive hires or exits have been publicly reported for '21 Buttons' as a standalone entity in the last 12 months. Most leadership transitions related to 21 Buttons occurred around the time of the acquisition or shortly thereafter as roles were integrated or founders moved to new ventures.
Technology (Tech Stack) used by 21 Buttons
Discover the tools 21 Buttons uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
21 Buttons Email Formats and Examples
21 Buttons likely utilized common corporate email formats for its professional communications. While specific internal policies are not public, typical structures for tech companies include [first].[last]@[companydomain.com] or [first_initial][last]@[companydomain.com]. The domain used would have been @21buttons.com.
[first].[last]@21buttons.com or [first_initial][last]@21buttons.com
Format
marc.soler@21buttons.com (example based on common format)
Example
75%
Success rate
News and media
EU-Startups • July 21, 2021
21 Buttons news title: Spanish fashion social network 21Buttons gets acquired by recommendations app Peoople
Barcelona-based 21 Buttons, a leading fashion social commerce app, has been acquired by Peoople, a Spanish recommendations app. The acquisition aims to strengthen Peoople's position in social commerce by integrating 21 Buttons' technology and user base....more
TechCrunch • October 23, 2018
21 Buttons news title: 21 Buttons, the ‘social-native’ fashion marketplace, raises $17M Series B
21 Buttons, the Barcelona-based social commerce app that lets fashion influencers share shoppable posts, has raised $17 million in Series B funding. The round was led by Idinvest Partners, with participation from existing investors including Kibo Ventures, JME Venture Capital, and Samaipata Ventures....more
Novobrief • March 7, 2017
21 Buttons news title: 21 Buttons Raises €3M Series A from Kibo Ventures, JME And Others
21 Buttons, a Barcelona-based mobile-first fashion social network, announced a €3 million Series A funding round. The investment was led by Kibo Ventures and JME Venture Capital, with participation from other investors, to fuel its international expansion....more
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