Plaid
Plaid's Overview
Plaid is a financial technology company that builds a data transfer network powering fintech and digital finance products. It enables applications to connect with users' bank accounts, allowing them to access transaction data, verify account ownership, and initiate payments. Plaid's platform is used by a wide range of businesses, from startups to large enterprises, across various industries including payments, lending, personal finance, and investment.
Where is Plaid's Headquarters?
HQ Function
Serves as the central command for Plaid's global operations, housing executive leadership, core product development, engineering, design, sales, marketing, and corporate strategy teams.
Notable Features:
Located in Park Tower at Transbay, a prominent, LEED Gold certified skyscraper in San Francisco's Transbay neighborhood, offering panoramic city views, modern amenities, and workspaces designed for collaboration and innovation.
Work Culture:
Plaid cultivates a dynamic, fast-paced, and innovative work environment. The culture emphasizes customer-centricity, collaborative problem-solving, transparency, and empowering employees to drive impact in the evolving fintech landscape.
HQ Significance:
The San Francisco headquarters is pivotal due to its immersion in a leading global hub for technology and finance, enabling Plaid to attract top talent, foster key partnerships, and stay at the forefront of industry innovation.
Values Reflected in HQ: The choice of a modern, sustainable, and centrally located headquarters in a state-of-the-art building mirrors Plaid's values of innovation, excellence, long-term vision, and commitment to its employees and the tech community.
Location:
Plaid facilitates financial connectivity primarily across North America (United States, Canada) and Europe (including the United Kingdom, Ireland, France, Spain, Germany, Netherlands, and other EU countries). Their platform enables developers worldwide to build applications that securely connect with thousands of financial institutions, supporting critical functions such as account authentication, real-time balance checks, transaction data retrieval, identity verification, and payment initiation services.
Street Address:
215 Fremont Street
City:
San Francisco
State/Province:
CA
Country:
USA
Plaid's Global Presence
New York, NY, USA
Address: Centrally located in a major Manhattan business district, facilitating access to financial institutions and tech partners.
Serves as a critical hub for engaging with the dense concentration of financial services companies, fintech innovators, and large enterprise clients on the U.S. East Coast.
Salt Lake City, UT, USA
Address: Strategically positioned within Salt Lake City's burgeoning 'Silicon Slopes' tech hub.
Provides essential operational support, software engineering capabilities, and customer service functions, contributing to Plaid's product development and client success.
London, United Kingdom
Address: Prominently situated in a key London business area, serving as a gateway to UK and European markets.
Drives Plaid's growth and supports clients in the United Kingdom and various European markets, navigating local financial regulations and expanding Plaid's international service offerings.
Amsterdam, Netherlands
Address: Located in a dynamic business district in Amsterdam, supporting Plaid's European Union expansion.
Facilitates Plaid's growth within the European Union, addressing diverse market needs, regulatory landscapes, and fostering relationships with European financial institutions and businesses.
Toronto, ON, Canada
Address: Positioned in Toronto's core business and technology district, enabling Canadian market operations.
Drives growth and supports clients within the Canadian market, ensuring compliance with local banking standards and financial regulations.
Buying Intent Signals for Plaid
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Executive Team of Plaid
As of April 2025, Plaid' leadership includes:
Investors of Plaid
Plaid has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, Plaid has significantly strengthened its executive leadership with key appointments, including a new President, Elena Donio, and a new Chief Revenue Officer, Ruba Borno, positioning the company for its next phase of growth. Concurrently, Eric Sager, the former Chief Operating Officer, transitioned out of the company.
Departures
New Appointments:
Technology (Tech Stack) used by Plaid
Discover the tools Plaid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plaid Email Formats and Examples
Plaid typically utilizes email formats such as [first]@plaid.com or [first].[last]@plaid.com for its employees. While these are common, other variations might exist within the organization. For example, 'jdoe@plaid.com' or 'john.doe@plaid.com'.
[first]@plaid.com or [first].[last]@plaid.com
Format
example: zach@plaid.com or elena.donio@plaid.com
Example
85%
Success rate
News and media
Plaid Blog • December 5, 2023
Plaid Welcomes Elena Donio as President
Plaid announced that Elena Donio has joined the company as President. With a strong background in scaling technology businesses, Donio will oversee Plaid’s product, engineering, design, sales, marketing, operations and risk teams, reporting directly to CEO Zach Perret....more
Plaid Blog • November 14, 2023
Plaid Appoints Ruba Borno as Chief Revenue Officer
Plaid has appointed Ruba Borno as its first Chief Revenue Officer. Borno joins Plaid from Amazon Web Services (AWS) and will be responsible for Plaid's global sales organization, revenue strategy, and partnerships to drive the company's next stage of growth....more
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