20:20 MSL
20:20 MSL's Overview
20-20 MSL was a prominent public relations and strategic communications agency in India, renowned for its expertise in technology, corporate, and consumer PR. Founded as 20:20 Media in 1989, it was acquired by MSLGROUP (Publicis Groupe's strategic communications and engagement arm) in October 2009 and subsequently rebranded as 20:20 MSL. This acquisition significantly expanded MSLGROUP's footprint and capabilities in the Indian market. Over time, 20:20 MSL was fully integrated into the unified MSL India brand, contributing its strong legacy of impactful campaigns, deep market understanding, and a robust client portfolio. Its core strengths lay in media relations, crisis communication, digital PR, and strategic counsel, serving a diverse range of national and international clients.
Where is 20:20 MSL's Headquarters?
HQ Function
Serves as a key operational hub for MSL India, housing integrated teams for public relations, strategic communications, digital marketing, content creation, and client servicing. This builds upon 20:20 MSL's original foundation in the city.
Notable Features:
Located within RMZ Ecoworld, a prominent, IGBC Platinum certified tech park known for its modern infrastructure, sustainable design, extensive green spaces, and comprehensive amenities like food courts, retail, and wellness facilities.
Work Culture:
As part of MSL India and Publicis Groupe, the work culture is dynamic, collaborative, and client-centric. It emphasizes creativity, strategic thinking, continuous learning, and a commitment to delivering measurable impact. The environment fosters innovation in communication strategies and execution.
HQ Significance:
Bengaluru, as India's Silicon Valley, remains a crucial center for technology, innovation, and business. This office's significance lies in its ability to serve a high concentration of tech and corporate clients, tapping into the city's vibrant talent pool, and continuing the legacy of 20:20 MSL's strong presence in Southern India.
Values Reflected in HQ: The choice of a leading-edge, sustainable, and well-connected business park like RMZ Ecoworld reflects MSL India's values of innovation, modernity, employee well-being, and commitment to operating within a high-performance ecosystem.
Location:
Following its acquisition by MSLGROUP, 20-20 MSL became part of an extensive global network. MSL operates in over 40 countries with more than 100 offices across the Americas, EMEA (Europe, Middle East, Africa), and Asia-Pacific. This global infrastructure allows MSL India to provide clients with seamless international campaign management, access to global best practices, cross-market insights, and a vast pool of specialized talent. Functions supported globally include corporate reputation management, brand marketing, crisis and issues management, public affairs, social media strategy, and employee engagement, catering to both multinational corporations operating in India and Indian companies with global ambitions.
Street Address:
MSL India, 8th Floor, Campus 3, A-Block, RMZ Ecoworld, Sarjapur Outer Ring Road, Devarabeesanahalli Village, Varthur Hobli
City:
Bengaluru
State/Province:
Karnataka
Country:
India
20:20 MSL's Global Presence
Mumbai, Maharashtra, India
Address: MSL India, Indiabulls Finance Centre, Tower 3, 20th Floor, Senapati Bapat Marg, Elphinstone Road (West), Mumbai, 400013
Serves as the nerve center for Western India operations, driving business growth, managing large-scale integrated communication campaigns, and fostering key media and influencer relationships in one of the country's most significant economic zones.
Buying Intent Signals for 20:20 MSL
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Executive Team of 20:20 MSL
As of April 2025, 20:20 MSL' leadership includes:
Investors of 20:20 MSL
20:20 MSL has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
MSL India consistently focuses on strengthening its leadership team to navigate the evolving communications landscape and drive growth. While specific top-tier executive movements are announced strategically, the agency continuously invests in talent across its various practices. Recent focus has been on enhancing capabilities in digital, data analytics, and specialized sector expertise.
New Appointments:
Technology (Tech Stack) used by 20:20 MSL
Discover the tools 20:20 MSL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
20:20 MSL Email Formats and Examples
Email addresses at MSL India, part of MSLGROUP and Publicis Groupe, generally follow standard corporate patterns. The most common formats utilize a combination of the employee's first name and last name with the @mslgroup.com domain.
firstname.lastname@mslgroup.com
Format
amit.misra@mslgroup.com
Example
90%
Success rate
News and media
exchange4media • August 2, 2023
MSL India's Mumbai office bags PR mandate for flybig
MSL India has secured the public relations mandate for flybig, a regional airline. The account will be managed by MSL's Mumbai office, focusing on building the airline's brand visibility and reputation across India as it expands its operations....more
Campaign India • October 20, 2009
MSLGROUP acquires majority stake in 20:20 Media, rebrands to 20:20 MSL
MSLGROUP, Publicis Groupe’s PR and events network, announced its acquisition of a majority stake in 20:20 Media, a leading independent PR agency in India. The agency was subsequently rebranded as 20:20 MSL, significantly bolstering MSLGROUP's strategic presence and service offerings in the rapidly growing Indian market....more
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