2(X)IST
2(X)IST's Overview
2(X)IST is a prominent American fashion brand renowned for its innovative men's underwear, swimwear, apparel, and accessories. Launched in 1991 by Gregory Sovell, the brand has consistently pushed boundaries in men's fashion, emphasizing comfort, style, and a modern aesthetic. 2(X)IST is known for its cutting-edge designs, use of advanced fabrics, and provocative marketing campaigns. The brand caters to a contemporary, fashion-conscious male demographic, offering high-quality designs that blend functionality with a bold, masculine edge. It has expanded its product lines over the years to include activewear, loungewear, and watches.
Where is 2(X)IST's Headquarters?
HQ Function
The New York headquarters serves as the central hub for design, product development, marketing, sales, and overall brand management.
Notable Features:
Situated in or near the bustling Fashion District, providing access to industry talent, showrooms, and trendsetting influences. Likely features modern office spaces, design studios, and potentially showrooms.
Work Culture:
A dynamic, creative, and fast-paced environment characteristic of the fashion industry, encouraging innovation, collaboration, and a keen eye for trends.
HQ Significance:
Being headquartered in New York City allows 2(X)IST to stay at the forefront of fashion trends, leverage a vast pool of talent, and maintain close relationships with media and retail partners.
Values Reflected in HQ: The headquarters' location and environment reflect the brand's values of innovation, style leadership, and connection to urban fashion culture.
Location:
While headquartered in New York, 2(X)IST products are sold internationally through a network of department stores, specialty boutiques, and online retailers. Their global presence is primarily supported through distribution partnerships and e-commerce, reaching customers in North America, Europe, Asia, and other key markets. They do not maintain a large network of international physical offices, focusing instead on strategic retail and distribution channels.
Street Address:
14 Penn Plaza, Suite 1718 (This address is frequently cited, but exact suite may vary or be for specific departments. The company is generally located within the Penn Plaza complex or the broader Fashion District.)
City:
New York
State/Province:
NY
Country:
USA
2(X)IST's Global Presence
Buying Intent Signals for 2(X)IST
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Executive Team of 2(X)IST
As of April 2025, 2(X)IST' leadership includes:
Investors of 2(X)IST
2(X)IST has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately influenced company, detailed day-to-day executive movements are not always highly publicized. Based on available information, there have been no major, publicly announced executive hires or departures at the top leadership level of 2(X)IST in the last 12 months. The core leadership team appears to have maintained stability.
Technology (Tech Stack) used by 2(X)IST
Discover the tools 2(X)IST uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
2(X)IST Email Formats and Examples
Common email formats for companies like 2(X)IST typically involve combinations of first name, last name, or initials. The domain used is @2xist.com.
[first_initial][last]@2xist.com or [first].[last]@2xist.com
Format
jsmith@2xist.com
Example
70%
Success rate
News and media
MR Magazine • September 1, 2021
2(X)IST Celebrates 30th Anniversary
2(X)IST marked its 30th anniversary with special collections and campaigns, reflecting on its legacy of innovation in men's underwear and fashion. The milestone highlighted the brand's evolution and continued relevance in the market....more
WWD (Women's Wear Daily) • February 12, 2020
2(X)IST Creative Director Jason Scarlatti on the Brand’s Evolution
Jason Scarlatti, creative director of 2(X)IST, discussed the brand's evolution, its approach to design, and its presentation during New York Fashion Week: Men's, emphasizing the blend of comfort, style, and technology....more
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