1st United Credit Union is a member-owned, not-for-profit financial cooperative headquartered in Pleasanton, California. Founded in 1932, it has a long history of serving Alameda County and surrounding communities. The credit union offers a full range of financial services including checking and savings accounts, auto loans, mortgages, credit cards, investment services, and digital banking solutions. As a credit union, its primary focus is on providing value to its members through competitive rates, lower fees, and personalized service, rather than maximizing profits for shareholders. They emphasize financial education and community involvement, striving to empower their members to achieve their financial goals.
The headquarters serves as the central administrative and operational hub for 1st United Credit Union, overseeing strategic planning, financial management, IT infrastructure, marketing, human resources, compliance, and support for its branch network and member services.
The headquarters is likely a modern office building designed for efficient operations, featuring administrative offices, meeting rooms, and potentially a data center. It would be equipped to support both back-office functions and remote member service capabilities.
The work culture at 1st United Credit Union's headquarters likely emphasizes member service, teamwork, community focus, and ethical practices, consistent with credit union philosophy. Employees may experience a collaborative environment focused on mutual support and professional development.
The Pleasanton headquarters is significant as it centralizes the decision-making and support functions necessary to serve its thousands of members across its branch locations effectively. It represents the core of the credit union's operations and its commitment to the East Bay region.
1st United Credit Union's operations are primarily focused on serving its members within California, specifically in Alameda and Contra Costa counties. While it doesn't have a physical global presence in terms of international branches, its members can access their accounts and services worldwide through online banking, mobile banking, and ATM networks like CO-OP, which offers surcharge-free access to a vast number of ATMs across the US and in some international locations. They may also facilitate international wire transfers for members.
5901 Gibraltar Drive
Pleasanton
CA
United States
Address: 2436 Eagle Ave, Alameda, CA 94501
To offer accessible, in-person financial services and support to members residing or working in Alameda and nearby areas.
Address: 1901 Milvia St, Berkeley, CA 94704
To serve the financial needs of the Berkeley community, providing convenient access to banking services and contributing to local economic well-being.
Address: 3130 Castro Valley Blvd, Castro Valley, CA 94546
To be the primary financial partner for individuals and families in the Castro Valley area, supporting their financial journeys.
Address: 39100 Argonaut Way, Fremont, CA 94538
To deliver comprehensive financial solutions and education to the dynamic and growing community of Fremont.
Address: 26765 Mission Blvd, Hayward, CA 94544
To support the financial health and goals of members in Hayward through accessible and member-focused banking.
Address: 4439 First St, Livermore, CA 94551
To provide reliable and friendly banking options for residents and businesses in Livermore.
Address: 501 14th St, Oakland, CA 94612
To meet the banking needs of the vibrant Oakland community, offering accessible financial resources and support.
Address: 1051 E 14th St, San Leandro, CA 94577
To be a trusted financial institution for the San Leandro community, providing essential banking services and financial guidance.
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As of April 2025, 1st United Credit Union' leadership includes:
1st United Credit Union has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major widely publicized executive hires or exits at 1st United Credit Union in the last 12 months. The leadership team appears to be stable. Credit unions often promote from within or have long tenures for executive staff.
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1st United Credit Union likely utilizes a common corporate email format for its employees. The most typical format is often a combination of the employee's first initial and last name, or first name and last name separated by a dot, followed by '@1stunited.com'.
flast@1stunited.com (e.g., jdoe@1stunited.com) or first.last@1stunited.com (e.g. jane.doe@1stunited.com)
Format
sstone@1stunited.com (example for Steve Stone, President & CEO, based on common 'first initial last name' format)
Example
80%
Success rate
1stunited.com News • October 12, 2023
Shannel Rigging, AVP of Project Management at 1st United Credit Union, was named a 2023 Credit Union Rockstar by Credit Union Magazine. This honor recognizes outstanding credit union professionals for their innovation, leadership, and commitment to the movement....more
1stunited.com News • June 13, 2023
1st United Credit Union announced it has awarded $10,000 in scholarships to ten deserving high school seniors and current college students. This initiative underscores the credit union's commitment to supporting education and the future success of young members in the community....more
1stunited.com News • April 25, 2024
1st United Credit Union held its 91st Annual Meeting, where members received updates on the credit union's performance and participated in the election of board members. The results reaffirmed the volunteer board members who will guide the credit union's strategic direction....more
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