1st Energy
1st Energy's Overview
1st Energy is an Australian-owned and operated energy retailer supplying electricity and gas to residential and small business customers across Victoria, New South Wales, Queensland, South Australia, and Tasmania. They focus on providing competitive pricing, straightforward plans, and local, Australian-based customer service. 1st Energy aims to offer a simpler, more transparent energy experience as an alternative to larger incumbent providers. The company emphasizes its commitment to the local community and understanding the needs of Australian energy consumers.
Where is 1st Energy's Headquarters?
HQ Function
Serves as the primary operational and administrative hub, overseeing national retail operations, customer service strategy, marketing, regulatory compliance, and strategic business development.
Notable Features:
Located in a modern high-rise commercial building in the prominent Southbank precinct, offering contemporary office facilities and accessibility.
Work Culture:
Likely fosters a customer-centric, agile, and collaborative environment, focused on delivering value in the competitive Australian energy market. Emphasis on teamwork and local market understanding.
HQ Significance:
The headquarters is central to managing all aspects of 1st Energy's operations and customer engagement across its service territories in Australia.
Values Reflected in HQ: The choice of a professional and accessible location in a key business district likely reflects 1st Energy's commitment to professionalism, operational excellence, and effective stakeholder engagement.
Location:
1st Energy's operations are focused exclusively on the Australian domestic energy market. They do not have a significant international operational presence, concentrating on serving residential and small business customers within Australia. Their parent company, Shell, has a global presence, which indirectly connects 1st Energy to a global network, but 1st Energy's brand and services are Australia-specific.
Street Address:
Level 23, 2 Southbank Boulevard
City:
Southbank
State/Province:
VIC
Country:
Australia
1st Energy's Global Presence
Australia (Nationwide Operations)
Address: Operations are primarily managed from the Melbourne HQ, with customer support staff also based in Australia.
To provide localized support and ensure adherence to state-specific energy market regulations and customer needs across Victoria, New South Wales, Queensland, South Australia, and Tasmania.
Buying Intent Signals for 1st Energy
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of 1st Energy
As of April 2025, 1st Energy' leadership includes:
Investors of 1st Energy
1st Energy has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information on specific executive hires or exits at 1st Energy within the immediate last 12 months is limited. Significant leadership changes are generally announced via official channels or major industry publications. As a subsidiary, some high-level strategic direction may also come from its parent entity, ESCO Pacific / Shell.
Technology (Tech Stack) used by 1st Energy
Discover the tools 1st Energy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
1st Energy Email Formats and Examples
1st Energy likely utilizes common corporate email formats. Based on industry standards and observed patterns for similar companies, email addresses typically combine employee names with the company domain.
[first].[last]@1stenergy.com.au
Format
jane.doe@1stenergy.com.au
Example
80%
Success rate
News and media
Shell Global News • February 2, 2023
Shell completes acquisition of ESCO Pacific, owner of 1st Energy
Shell Australia announced the completion of its acquisition of ESCO Pacific, a major Australian developer of utility-scale solar projects and the parent company of energy retailer 1st Energy. This strategic acquisition significantly expands Shell's renewable energy generation capabilities and presence in the Australian energy market....more
Canstar Blue • October 10, 2023
1st Energy Receives Positive Customer Ratings in Canstar Blue Review
1st Energy continues to be recognized for its customer service and value, as reflected in ongoing positive customer ratings and reviews compiled by Canstar Blue. While specific award dates vary, their consistent performance highlights their focus on customer satisfaction in the competitive electricity and gas retail markets in states like Victoria, NSW, Queensland, and South Australia....more
Energy Made Easy / Company Announcements • July 1, 2023
1st Energy Updates Plans Following Default Market Offer Changes
In line with regulatory changes to the Default Market Offer (DMO) and Victorian Default Offer (VDO), 1st Energy, like other retailers, updated its electricity plans and pricing effective from July 1, 2023. These changes aim to ensure fair pricing for customers on standing offers, and 1st Energy communicated these adjustments to its customer base....more
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