1fit is a comprehensive fitness subscription service that provides users with access to a wide network of gyms, studios, and fitness activities across multiple cities through a single membership. It aims to make fitness accessible, flexible, and diverse, allowing users to explore various workout options without being tied to a single location or discipline. The platform is known for its user-friendly app and growing list of partner facilities.
Serves as the central hub for 1fit's global operations, including technology development, product management, marketing strategy, strategic partnerships, and corporate leadership.
Located in Esentai Tower, a prestigious business complex in Almaty, featuring modern office facilities designed to foster collaboration, innovation, and reflect the company's dynamic nature.
A fast-paced, agile, and employee-centric work culture with a strong emphasis on health, wellness, continuous learning, and technological innovation, mirroring the company's mission to revolutionize fitness accessibility.
The Almaty headquarters is pivotal for 1fit's growth in Central Asia and its strategic expansion into new international markets, serving as the nerve center for its technological advancements and core business decisions.
1fit has established a significant presence in Central Asia, operating in Kazakhstan, Uzbekistan, Kyrgyzstan, and Azerbaijan. The company has also successfully expanded into the United Kingdom with a launch in London. Globally, 1fit supports functions such as market-specific business development, cultivating partnerships with local fitness centers, executing localized marketing strategies, providing customer support tailored to regional needs, and adapting its technology platform for diverse markets. Their expansion model often involves building strong local teams to effectively address the unique characteristics and demands of each new region.
Esentai Tower, Al-Farabi Avenue 77/7
Almaty
Almaty City
Kazakhstan
Address: c/o IT Park Uzbekistan, Makhtumkuli Street, Tashkent
To solidify 1fit's presence and user base in Uzbekistan, adapting the platform to local fitness trends and consumer needs.
Address: c/o Baku Business Center, Neftchilar Avenue, Baku
To establish and grow 1fit's market share in Azerbaijan by offering a compelling fitness solution to residents.
Address: c/o High Technology Park of the Kyrgyz Republic, Bishkek
To expand 1fit's fitness network and services within Kyrgyzstan, making fitness more accessible across the country.
Address: c/o a prominent co-working space in Tech City, Old Street, London
To penetrate the UK fitness market, establish a strong brand presence, and potentially serve as a springboard for further European expansion.
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As of April 2025, 1Fit' leadership includes:
1Fit has been backed by several prominent investors over the years, including:
1fit has maintained stability in its core executive team over the past 12 months, with no major publicly announced high-level hires or departures. The company's focus has likely been on scaling operations and product development with its existing leadership, particularly following its Series A funding in late 2023.
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1fit likely utilizes standard corporate email formats for its employees. While specific internal patterns can vary, common approaches for technology companies include using the first name or a combination of first and last names.
[first_name]@[1fit.app] (e.g., john@1fit.app) or [first_initial][last_name]@[1fit.app] (e.g., jdoe@1fit.app)
Format
ayala@1fit.app
Example
80%
Success rate
TechCrunch • November 14, 2023
Kazakhstan-based 1fit, offering a single subscription to access multiple fitness studios, secured $6.75 million in a Series A funding round. The round was co-led by XA Network and TMT Investments, with participation from Quest Ventures, Activat VC, Zubr Capital, and angel investors. The funds are aimed at product development and expansion into new markets in the Middle East and Southeast Asia....more
The Astana Times • June 8, 2023
1Fit, a popular fitness application originating from Kazakhstan, officially launched its services in the United Kingdom, beginning with London. This move marks a significant step in the company's international expansion strategy, aiming to introduce its flexible, single-subscription fitness model to a new and competitive audience....more
Forbes Kazakhstan • February 20, 2024
An analytical piece on 1Fit's impact on the fitness market, detailing its growth trajectory from a local startup to an international player. It highlights the company's innovative approach, user acquisition strategies, and future ambitions following its successful funding rounds....more
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