NextRoll
NextRoll's Overview
NextRoll, Inc. is a marketing and data technology company dedicated to helping businesses grow and retain customers. Its platform, powered by advanced AI, empowers companies to execute targeted advertising campaigns, effectively manage customer data, and derive actionable insights from their marketing performance. NextRoll caters to a diverse clientele, from emerging small businesses to established large enterprises, assisting them in navigating the digital marketing landscape and achieving their growth ambitions. The company operates primarily through its two main business units: AdRoll, which serves direct-to-consumer (D2C) brands, and RollWorks, which focuses on account-based marketing solutions for B2B companies.
Where is NextRoll's Headquarters?
HQ Function
The San Francisco headquarters acts as the central command for NextRoll's global operations. It houses key departments including executive leadership, engineering, product development, data science, marketing, sales, finance, and other core corporate functions.
Notable Features:
The San Francisco HQ likely features an open-concept layout to encourage collaboration, modern tech amenities, ergonomic workspaces, and common areas designed for both formal and informal meetings, reflecting a typical Bay Area tech company environment. Specific architectural highlights are not widely publicized but the focus is on functionality and fostering a productive employee experience.
Work Culture:
NextRoll's headquarters fosters a work culture that is often described as innovative, fast-paced, and collaborative. There's a strong emphasis on data-driven decision-making, continuous learning, employee growth, and a customer-first mindset. The environment encourages initiative and teamwork.
HQ Significance:
The San Francisco headquarters is strategically significant as it positions NextRoll at the heart of one of the world's foremost technology and venture capital ecosystems. This facilitates access to top-tier talent, cutting-edge research, investment opportunities, and crucial industry partnerships. It serves as the primary center for strategic planning and global product innovation.
Values Reflected in HQ: The headquarters' design and operational ethos likely reflect NextRoll's core values, such as innovation, transparency, collaboration, accountability, and a commitment to creating a positive and inclusive work environment for its 'Rollers'.
Location:
NextRoll maintains a significant global presence to support its worldwide customer base. Through its strategically located offices in North America (San Francisco, New York), Europe (Dublin), and Asia-Pacific (Sydney, Tokyo), NextRoll delivers localized sales, customer support, engineering, and marketing operations. This international footprint allows the company to provide tailored solutions and services for diverse markets, ensuring its technology platform effectively serves businesses across the globe.
Street Address:
2300 Harrison St
City:
San Francisco
State/Province:
CA
Country:
USA
NextRoll's Global Presence
Dublin, Ireland
Address: The Sharp Building, Hogan Place, Dublin 2, Ireland
To cater effectively to the European market, providing localized support and solutions, driving regional growth, and leveraging Dublin's strong technology ecosystem.
New York City, NY, USA
Address: 450 Park Ave S, New York, NY 10016, USA
To strengthen NextRoll's presence on the U.S. East Coast, engage with key clients and partners, and tap into the diverse talent pool of the New York metropolitan area.
Sydney, NSW, Australia
Address: WeWork, 100 Harris St, Pyrmont NSW 2009, Australia
To expand NextRoll's reach within the dynamic APAC market, deliver localized services, and build strong relationships with regional businesses and partners.
Buying Intent Signals for NextRoll
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of NextRoll
As of April 2025, NextRoll' leadership includes:
Investors of NextRoll
NextRoll has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
NextRoll's executive leadership team has shown stability in the past 12 months with no major, widely publicized new hires or departures. The existing team continues to drive the company's strategic initiatives and growth in the D2C and B2B marketing technology sectors.
Technology (Tech Stack) used by NextRoll
Discover the tools NextRoll uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NextRoll Email Formats and Examples
NextRoll, along with its business units AdRoll and RollWorks, typically utilizes standardized email formats for its employees. The most common pattern is `first.last@nextroll.com`. Variations may exist, but this format is widely observed.
Common formats include `first.last@nextroll.com` and `first_initial_last@nextroll.com`. For example, jdoe@nextroll.com or jane.doe@nextroll.com.
Format
jane.doe@nextroll.com
Example
80%
Success rate
News and media
NextRoll News • February 27, 2024
NextRoll Earns 2024 Great Place To Work Certification™
NextRoll announced it has been certified as a Great Place To Work® for 2024 in the U.S., Ireland, and Australia. This recognition highlights the company's commitment to fostering a positive, inclusive, and supportive work environment for its employees, known as 'Rollers'....more
RollWorks News • January 10, 2024
RollWorks Recognized as Leader in G2 Winter 2024 Grid® Reports for Account-Based Marketing
RollWorks, a division of NextRoll, announced its continued leadership recognition in G2's Winter 2024 Grid® Reports for Account-Based Marketing (ABM), Buyer Intent Data, Marketing Account Intelligence, and Account Data Management. This marked its tenth consecutive quarter as a leader in ABM....more
NextRoll News • October 17, 2023
NextRoll Joins Scope3-led SSP AI Sustainability Program
NextRoll announced its participation in a new program led by Scope3, the SSP AI (Supply Side Platform Accountability + Impact) to promote sustainability in digital advertising. This initiative aims to reduce carbon emissions across the advertising supply chain....more
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