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1906's Overview

Total employees134
HeadquartersDenver
Founded2016

1906 New Highs is a pioneering cannabis company focused on creating fast-acting, targeted edibles and plant-based wellness products. Their mission is to bring cannabis back to its pre-prohibition status as a beneficial, everyday plant medicine. 1906 products are designed for specific experiences, such as energy, relaxation, focus, and arousal, utilizing a blend of cannabinoids and herbal ingredients. They emphasize precision, efficacy, and a modern approach to cannabis consumption, aiming to make cannabis accessible and understandable for adult wellness.

Where is 1906's Headquarters?

1906 office1906 office1906 office1906 office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for strategic planning, product innovation, brand management, marketing, sales operations, and corporate administration.

Notable Features:

Specific details about the headquarters' facilities are not publicly available, common for private companies in the cannabis sector. However, it likely houses R&D facilities and corporate offices supporting their national operations.

Work Culture:

The work culture at 1906 New Highs is likely dynamic and mission-driven, emphasizing innovation, scientific rigor, and a passion for plant-based wellness. It probably fosters collaboration and adaptability within the fast-evolving cannabis industry, attracting individuals dedicated to changing perceptions around cannabis.

HQ Significance:

Denver's role as a pioneering center for the legal cannabis industry provides 1906 New Highs with access to specialized talent, a developed regulatory framework, and a vibrant ecosystem of cannabis-related businesses and research, crucial for its growth and innovation.

Values Reflected in HQ: The headquarters likely reflects the company's core values of quality, innovation, education, and responsible cannabis use, aiming to create a professional, scientifically-driven, and forward-thinking environment.

Location:

1906 New Highs currently operates exclusively within the United States. Their products are available in a growing number of states with legal cannabis markets, including Colorado, Illinois, Massachusetts, Oklahoma, Pennsylvania, New Jersey, New York, Missouri, and New Mexico. The company's expansion strategy is focused on entering new U.S. states as regulations permit. Globally, functions such as sourcing specific plant-based ingredients may occur, but their primary market and operational presence for finished goods are U.S.-based. Functions supported across these states include licensed manufacturing (often via partners), quality control, supply chain management, distribution, sales, and localized marketing efforts to comply with diverse state regulations.

Street Address:

[Not Publicly Disclosed]

City:

Denver

State/Province:

Colorado

Country:

USA

1906's Global Presence

Multiple States, USA (e.g., IL, MA, PA, NJ, NY, MO, NM)

Address: [Manufacturing and distribution facilities - specific addresses typically not public for security and regulatory reasons]

To produce and distribute 1906 products in compliance with local state regulations, serve regional consumer bases, and expand market share in legal cannabis states across the U.S. These sites ensure product quality and availability tailored to each state's market.

Buying Intent Signals for 1906

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 1906

As of April 2025, 1906' leadership includes:

Peter Barsoom - Co-Founder & CEO
Ames Morison - Co-Founder & Head of Product Development
Heather Larimer - Chief Marketing Officer
Corey Durbin - Chief Financial Officer

Investors of 1906

1906 has been backed by several prominent investors over the years, including:

KEY INVESTMENT PARTNERS
Navy Capital
Arcadian Capital Management
Merida Capital Holdings
Gotham Green Partners
Ceres Group Holdings

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Over the past year, 1906 New Highs notably strengthened its executive team with the appointment of a new Chief Marketing Officer, Heather Larimer, in May 2023. Public announcements of other C-suite changes or departures have been limited, which is common for privately held companies.

New Appointments:

Heather Larimer, Heather Larimer joined 1906 New Highs as Chief Marketing Officer to lead brand strategy and accelerate market penetration for its innovative cannabis products.

Technology (Tech Stack) used by 1906

Discover the tools 1906 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

1906 Email Formats and Examples

While 1906 New Highs' precise email format is not publicly confirmed, companies of its size and nature often use common patterns such as [first_initial][last] (e.g., jdoe@1906newhighs.com) or [first].[last] (e.g., jane.doe@1906newhighs.com) or simply [first] (e.g. jane@1906newhighs.com). For 1906 New Highs, the domain would be @1906newhighs.com.

[first]@1906newhighs.com or [first].[last]@1906newhighs.com

Format

example: peter@1906newhighs.com or peter.barsoom@1906newhighs.com

Example

70%

Success rate

News and media

Green Market ReportOctober 19, 2023

1906 New Highs Expands Distribution to New Mexico

1906 New Highs announced its entry into the New Mexico cannabis market, making its range of fast-acting, experience-specific edibles available to consumers in the state through strategic partnerships....more

AdAgeMay 10, 2023

1906 New Highs Appoints Heather Larimer as Chief Marketing Officer

Heather Larimer was named the new Chief Marketing Officer for 1906 New Highs. She is tasked with spearheading the company's marketing strategy and enhancing brand presence in the growing cannabis industry....more

MJBizDailyMarch 29, 2023

1906 New Highs Secures Additional Funding for East Coast Expansion

Cannabis edibles company 1906 New Highs raised further capital to support its strategic expansion into key East Coast markets, including New Jersey, New York, and Pennsylvania, reflecting continued investor interest in its unique product line....more

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