Plaid
Plaid's Overview
Plaid is a financial technology company that builds a data transfer network powering fintech and digital finance products. Its platform enables applications to connect with users' bank accounts, allowing consumers to securely share their financial data with a wide array of apps and services. Thousands of businesses, from startups to large enterprises like Venmo, SoFi, and Betterment, use Plaid to create innovative financial solutions for payments, lending, personal finance management, investment, and more. Plaid's mission is to unlock financial freedom for everyone by democratizing financial services through technology, making it easier and safer to manage and move money online.
Where is Plaid's Headquarters?
HQ Function
Plaid's San Francisco headquarters serves as its global command center, housing executive leadership, core engineering teams, product development, design, sales, marketing, and corporate operations. It's where key strategic decisions are made and global product initiatives are launched.
Notable Features:
Located in the SoMa (South of Market) district, a hub for tech companies, Plaid's HQ is a modern office space designed for collaboration and innovation. It typically features open-plan layouts, numerous meeting and breakout rooms, communal kitchens, and event spaces. The design prioritizes a dynamic and inspiring environment for its employees.
Work Culture:
The work culture at Plaid's San Francisco HQ is often described as fast-paced, innovative, and mission-driven. There's a strong emphasis on collaboration, problem-solving, and making an impact in the financial technology space. Employees are guided by principles such as 'Consumer first,' 'Impact driven,' and 'Grow together,' fostering an environment of continuous learning and shared success.
HQ Significance:
The San Francisco headquarters is strategically important due to its location in Silicon Valley, providing access to top tech talent, venture capital, and a vibrant ecosystem of innovators and financial institutions. This proximity helps Plaid stay at the forefront of fintech development.
Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect Plaid's core values of innovation, transparency in its mission to improve financial access, collaboration among teams, and a focus on the end-user experience.
Location:
Plaid operates a vast network connecting to over 12,000 financial institutions primarily across North America (United States, Canada) and Europe (including the United Kingdom, Ireland, France, Spain, Germany, Netherlands, with ongoing expansion). Its services support a wide range of financial applications globally within these regions, enabling functions such as digital payments, lending decisions, personal and business finance management, investment tracking, and identity verification. Plaid is continuously working to broaden its geographic reach and deepen its financial institution connectivity worldwide.
Street Address:
1098 Harrison St
City:
San Francisco
State/Province:
California
Country:
USA
Plaid's Global Presence
New York, New York, USA
Address: 7 W 22nd St, Floor 8, New York, NY 10010, USA
To strengthen Plaid's presence in one of the world's largest financial centers, facilitating client relations, market expansion, and talent acquisition on the US East Coast.
London, England, UK
Address: Fruit & Wool Exchange, 1 Duval Square, London E1 6PW, United Kingdom
To lead Plaid's growth in the European market, adapting its services to diverse local needs and regulations (like PSD2), and serving the rapidly growing fintech ecosystem in the region.
Salt Lake City, Utah, USA
Address: A key operational and engineering hub. Specific public address varies, often located in tech-focused commercial areas.
To enhance Plaid's operational scalability, provide technical support, and tap into diverse talent markets outside of coastal tech hubs, contributing to product development and reliability.
Amsterdam, Netherlands
Address: A central Amsterdam location, serving as a hub for EU operations.
To expand Plaid's footprint within the EU, navigate local market specificities, and support the adoption of open finance solutions across member states.
Buying Intent Signals for Plaid
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Executive Team of Plaid
As of April 2025, Plaid' leadership includes:
Investors of Plaid
Plaid has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months (approx. mid-2023 to mid-2024), Plaid has focused on strengthening its leadership team with strategic hires in key growth areas such as go-to-market strategy and European expansion. These appointments underscore Plaid's commitment to scaling its operations and market presence. No major C-suite departures have been publicly announced during this period.
New Appointments:
Technology (Tech Stack) used by Plaid
Discover the tools Plaid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plaid Email Formats and Examples
Plaid commonly uses the [first name]@[companyname].com email format for its employees. This is a frequent pattern in technology companies, making it easier to reach out to individuals if you know their first name.
[first]@plaid.com
Format
For example, an email to a hypothetical employee named John would likely be john@plaid.com. For CEO Zach Perret, it would be zach@plaid.com.
Example
85%
Success rate
News and media
Plaid Blog • April 23, 2024
Plaid Adds New Capabilities to Identity Verification and Monitor to Help Companies Fight Fraud
Plaid announced enhancements to its identity verification (IDV) product, Plaid Identity, and its fraud prevention tool, Monitor. These new capabilities include behavioral analytics, an expanded set of data sources, and improved risk scoring to help businesses onboard users more securely and combat sophisticated fraud attempts....more
Plaid Blog • February 15, 2024
Plaid and Databricks Partner to Help Financial Institutions Unlock the Value of Data with Open Finance
Plaid and Databricks announced a partnership to enable financial institutions to securely access and analyze their data using Plaid's APIs within Databricks' Lakehouse Platform. This collaboration aims to help banks and credit unions innovate faster, personalize customer experiences, and improve decision-making by combining open finance data with advanced analytics....more
TechCrunch • January 17, 2024
Plaid launches a way for people to see what data it has on them
Plaid introduced Consumer Report Access (CRA) for its anti-fraud network Beacon, allowing consumers to view and manage the personal information Plaid's customers have shared about them within the network. This move aims to increase transparency and control for users regarding their data used for fraud prevention....more
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