National Basketball Association
National Basketball Association's Overview
The National Basketball Association (NBA) is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association (WNBA), and the NBA G League. Recognized as one of the major professional sports leagues in North America, the NBA consists of 30 teams (29 in the U.S. and 1 in Canada). It is considered the premier men's professional basketball league globally, offering elite competition and entertainment to millions of fans through live games, extensive media coverage, digital platforms, and merchandise.
Where is National Basketball Association's Headquarters?
HQ Function
Serves as the central command for the league's global strategy, administration, marketing, media partnerships, and operational oversight.
Notable Features:
Located in the prestigious Olympic Tower on Fifth Avenue, offering panoramic city views. The headquarters houses advanced facilities for league operations, digital media production, and international coordination.
Work Culture:
A dynamic, fast-paced, and passionate environment driven by a profound love for basketball. The culture emphasizes innovation, global expansion, and community engagement, fostering collaboration among diverse teams working on media, marketing, technology, and international development. Core values include teamwork, integrity, and respect.
HQ Significance:
Acts as the nerve center for one of the world's most influential and popular sports leagues, coordinating activities for 30 member teams and numerous international partners. Its location in New York City positions it at the crossroads of global business, media, and sports.
Values Reflected in HQ: The headquarters' location and operations reflect the NBA's commitment to global leadership, professional excellence, innovation in sports entertainment, and social responsibility.
Location:
The NBA maintains a robust global presence with offices in key international cities including Beijing, Dakar, Johannesburg, Lagos, Madrid, Manila, Melbourne, Mexico City, Mumbai, Rio de Janeiro, Shanghai, and Toronto, in addition to its New York, Secaucus, London, and Hong Kong hubs. These offices support worldwide league operations, media distribution (games are televised in over 215 countries and territories in more than 50 languages), marketing and merchandising efforts, and the organization of international games and events like the NBA Global Games and Basketball Without Borders. The NBA is committed to growing the sport of basketball globally, developing local talent, and engaging with diverse fan communities around the world.
Street Address:
Olympic Tower, 645 Fifth Avenue
City:
New York
State/Province:
NY
Country:
USA
National Basketball Association's Global Presence
Secaucus, New Jersey/USA
Address: 100 Plaza Drive, Secaucus, NJ 07094, USA
Serves as a primary North American operational and media production hub, supporting league-wide activities, game broadcasts, and digital content.
London, /United Kingdom
Address: York House, 23 Kingsway, London, WC2B 6UJ, UK
Drives the NBA's brand expansion, fan engagement, and business development throughout the diverse EMEA market.
Central, /Hong Kong
Address: Two Exchange Square, 8 Connaught Place, Central, Hong Kong
Spearheads growth and engagement in the strategically vital Asian markets, tailoring experiences for a diverse fanbase.
Johannesburg, /South Africa
Address: NBA Africa, 150 Rivonia Rd, Sandown, Sandton, 2196, South Africa
Focuses on developing basketball talent, growing fan engagement, and establishing partnerships to build the NBA and BAL brands across Africa.
Buying Intent Signals for National Basketball Association
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Executive Team of National Basketball Association
As of April 2025, National Basketball Association' leadership includes:
Investors of National Basketball Association
National Basketball Association has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, the NBA has seen strategic leadership changes, including the appointment of a new CEO for NBA Africa and the retirement of a key content executive, reflecting ongoing efforts to enhance global operations and adapt to the evolving media landscape.
Departures
New Appointments:
Technology (Tech Stack) used by National Basketball Association
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National Basketball Association Email Formats and Examples
The National Basketball Association (NBA) generally utilizes standardized email formats for its employees. The most common pattern is the first initial followed by the last name. Knowing these formats can be helpful for professional correspondence.
[firstinitial][lastname]@nba.com
Format
jsmith@nba.com
Example
80%
Success rate
News and media
CNBC • May 22, 2024
National Basketball Association Nears Landmark Media Rights Deals with ESPN, NBC, and Amazon
The NBA is reportedly close to finalizing new, multi-billion dollar media rights agreements with existing partner ESPN (Disney) and new partners NBC (Comcast) and Amazon Prime Video. These deals, expected to commence with the 2025-26 season, signify a major evolution in how fans will access NBA content and are projected to substantially increase the league's media revenue....more
NBA.com • March 7, 2024
National Basketball Association Announces Boston Celtics and Denver Nuggets to Play Two Preseason Games in Abu Dhabi
As part of its ongoing global outreach, the NBA announced that the Boston Celtics and Denver Nuggets will compete in two preseason games in Abu Dhabi in October 2024. The NBA Abu Dhabi Games 2024 highlight the league's commitment to bringing live NBA experiences to fans worldwide and growing the game internationally....more
NBA.com • February 21, 2024
NBA All-Star 2024 in Indianapolis Sets Global Viewership and Engagement Records
NBA All-Star 2024 achieved record-breaking global viewership and fan engagement across television and social media platforms. The event, held in Indianapolis, featured innovative content and reached fans in more than 200 countries, underscoring the NBA's widespread international appeal and digital media prowess....more
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