Plaid
Plaid's Overview
Plaid is a financial technology company that acts as an intermediary layer between financial institutions and application developers. It enables applications to seamlessly and securely connect with users' bank accounts, allowing users to share their financial data with thousands of apps and services. Plaid's platform powers a wide range of digital finance products, including personal finance management tools, lending services, payment solutions, and investment platforms, by providing the infrastructure for data access and transfer.
Where is Plaid's Headquarters?
HQ Function
Serves as the central hub for Plaid's executive leadership, core engineering, product development, strategic partnerships, and global operations management.
Notable Features:
Modern office spaces designed to foster collaboration and innovation, likely featuring open-plan layouts, advanced technology infrastructure, and amenities typical of leading tech companies. Specific architectural details are not widely publicized but focus on functionality and employee experience.
Work Culture:
Characterized by a fast-paced, innovative, and collaborative environment. Plaid emphasizes problem-solving, engineering excellence, and a mission-driven approach to democratizing financial services.
HQ Significance:
The San Francisco headquarters is critical for Plaid's strategic direction, product innovation, and access to a rich talent pool in the Bay Area. It's the nerve center for its North American and global expansion efforts.
Values Reflected in HQ: The headquarters' design and operations likely reflect Plaid's core values of innovation, customer focus, transparency, and enabling a connected financial ecosystem.
Location:
Plaid primarily operates in North America (USA and Canada) and Europe (including the UK and various EU countries). Its global presence supports thousands of developers and financial institutions, enabling connectivity to a vast network of bank accounts. Functions supported globally include API services, data analytics, payment initiation, identity verification, and fraud prevention, tailored to regional financial regulations and market needs.
Street Address:
731 Sansome St (Primary SF office, though Plaid may have multiple locations/buildings in the area)
City:
San Francisco
State/Province:
CA
Country:
USA
Plaid's Global Presence
New York, NY/USA
Address: Specific street address not publicly listed for all regional offices; generally located in business districts.
Supports East Coast operations, client engagement, and strategic initiatives within the North American financial sector.
Salt Lake City, UT/USA
Address: Specific street address not publicly listed; likely in a tech or business park.
Provides operational scale and access to a growing tech talent pool in the Mountain West region.
London/United Kingdom
Address: Specific street address not publicly listed; generally located in London's financial or tech districts.
Manages Plaid's presence and growth across Europe, adapting services to local financial ecosystems and regulations.
Amsterdam/Netherlands
Address: Specific street address not publicly listed; located to support EU operations.
Facilitates Plaid's services to EU clients and partners, ensuring adherence to regional data and financial standards.
Buying Intent Signals for Plaid
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Executive Team of Plaid
As of April 2025, Plaid' leadership includes:
Investors of Plaid
Plaid has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, Plaid has made key appointments to strengthen its product leadership. No major C-suite departures have been widely publicized recently.
New Appointments:
Technology (Tech Stack) used by Plaid
Discover the tools Plaid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Plaid Email Formats and Examples
Plaid commonly uses email formats that combine an employee's first name or first initial and last name with the @plaid.com domain. The most prevalent format is often the first name.
[first]@plaid.com
Format
zach@plaid.com
Example
70%
Success rate
News and media
Plaid Blog • October 24, 2023
Plaid News: Plaid introduces Beacon to help FIs and fintechs combat fraud collaboratively
Plaid launched Beacon, an anti-fraud network that allows financial institutions and fintech companies to share fraud insights more effectively. This initiative aims to reduce payment fraud across the ecosystem by leveraging collaborative data....more
TechCrunch • May 16, 2023
Plaid News: Plaid launches a partner program with more than 50 initial companies on board
Plaid announced the launch of its new partnership program aimed at making it easier for companies to build and scale solutions using Plaid's APIs. The program includes various resources and support for partners across different categories....more
Plaid Blog • November 1, 2023
Plaid News: Plaid and U.S. Bank expand data access agreement and launch open finance API
Plaid and U.S. Bank announced an expansion of their data access agreement, transitioning U.S. Bank customers to API-based data sharing. This move enhances security and reliability for customers connecting their U.S. Bank accounts to Plaid-powered applications....more
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