12th Tribe is a popular women's fashion and lifestyle e-commerce brand founded by Demi Raquel Brodie in 2014. Known for its trendy, festival-inspired, and bohemian-chic apparel, swimwear, and accessories, the brand targets young women seeking unique and expressive styles. 12th Tribe emphasizes a strong sense of community ('the Tribe') and aims to empower women through fashion, operating primarily online with a significant social media presence.
The Los Angeles headquarters serves as the central hub for design, merchandising, marketing, operations, customer service, and content creation for the global e-commerce brand.
Likely features a modern, open-concept office space designed to foster creativity, including design studios, photography areas, and showroom spaces for new collections. Its location in LA's fashion district provides proximity to industry resources and inspiration.
The work culture at 12th Tribe is described as fast-paced, dynamic, and collaborative, with a strong emphasis on creativity, brand passion, and a 'work hard, play hard' mentality, reflecting the youthful energy of its target demographic.
The LA headquarters is strategically important, placing the brand at the epicenter of fashion trends, influencer culture, and a rich talent pool for design and marketing.
While 12th Tribe is headquartered in Los Angeles, USA, it serves a global customer base through its e-commerce platform, shipping products to numerous countries. Its marketing, social media engagement, and customer support functions also cater to an international audience, extending its brand reach beyond North America.
833 S Spring St, Floor 5
Los Angeles
CA
USA
Address: Not publicly specified (managed by third-party logistics partners)
To ensure efficient and timely delivery of products to customers nationwide, supporting the brand's direct-to-consumer model.
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As of April 2025, 12th Tribe' leadership includes:
12th Tribe has been backed by several prominent investors over the years, including:
As of late 2023/early 2024, there have been no major, publicly announced executive hires or exits at 12th Tribe. The core leadership team appears stable. For specific details, official press releases or direct company announcements would be the primary source.
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12th Tribe likely utilizes common corporate email formats. The most probable format is [first]@12thtribe.com or [first].[last]@12thtribe.com. For customer service or general inquiries, they use addresses like support@12thtribe.com.
[first]@12thtribe.com
Format
demi@12thtribe.com
Example
80%
Success rate
Forbes • February 1, 2023
Forbes featured an article on Demi Raquel Brodie, CEO of 12th Tribe, detailing her journey and strategies in creating a successful fashion brand with a loyal 'cult-following,' particularly in the competitive festival and event wear niche. The piece highlighted the brand's community-centric approach and effective use of social media....more
EIN Presswire • August 17, 2023
12th Tribe announced the launch of its redesigned website, focusing on an enhanced user experience and a mobile-first design to better serve its digitally native customer base. The new site aims to improve navigation, product discovery, and overall shopping journey....more
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