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12th Tribe's Overview

Total employees171
HeadquartersLos Angeles
Founded2015

12th Tribe is a popular women's fashion and lifestyle e-commerce brand founded by Demi Raquel Brodie in 2014. Known for its trendy, festival-inspired, and bohemian-chic apparel, swimwear, and accessories, the brand targets young women seeking unique and expressive styles. 12th Tribe emphasizes a strong sense of community ('the Tribe') and aims to empower women through fashion, operating primarily online with a significant social media presence.

Where is 12th Tribe's Headquarters?

HQ Function

The Los Angeles headquarters serves as the central hub for design, merchandising, marketing, operations, customer service, and content creation for the global e-commerce brand.

Notable Features:

Likely features a modern, open-concept office space designed to foster creativity, including design studios, photography areas, and showroom spaces for new collections. Its location in LA's fashion district provides proximity to industry resources and inspiration.

Work Culture:

The work culture at 12th Tribe is described as fast-paced, dynamic, and collaborative, with a strong emphasis on creativity, brand passion, and a 'work hard, play hard' mentality, reflecting the youthful energy of its target demographic.

HQ Significance:

The LA headquarters is strategically important, placing the brand at the epicenter of fashion trends, influencer culture, and a rich talent pool for design and marketing.

Values Reflected in HQ: The headquarters likely reflects values of creativity, community, trend-savviness, and agility, essential for thriving in the fast-moving fashion e-commerce sector.

Location:

While 12th Tribe is headquartered in Los Angeles, USA, it serves a global customer base through its e-commerce platform, shipping products to numerous countries. Its marketing, social media engagement, and customer support functions also cater to an international audience, extending its brand reach beyond North America.

Street Address:

833 S Spring St, Floor 5

City:

Los Angeles

State/Province:

CA

Country:

USA

12th Tribe's Global Presence

Various 3PL Locations, USA

Address: Not publicly specified (managed by third-party logistics partners)

To ensure efficient and timely delivery of products to customers nationwide, supporting the brand's direct-to-consumer model.

Buying Intent Signals for 12th Tribe

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 12th Tribe

As of April 2025, 12th Tribe' leadership includes:

Demi Raquel Brodie - Founder & CEO
Paige Peptide - Chief Operating Officer
Kelsey Diprima - Chief Marketing Officer

Investors of 12th Tribe

12th Tribe has been backed by several prominent investors over the years, including:

Information on specific external investors is not widely publicized; the company may be primarily privately funded, bootstrapped, or have undisclosed private equity backing.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As of late 2023/early 2024, there have been no major, publicly announced executive hires or exits at 12th Tribe. The core leadership team appears stable. For specific details, official press releases or direct company announcements would be the primary source.

Technology (Tech Stack) used by 12th Tribe

Discover the tools 12th Tribe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

12th Tribe Email Formats and Examples

12th Tribe likely utilizes common corporate email formats. The most probable format is [first]@12thtribe.com or [first].[last]@12thtribe.com. For customer service or general inquiries, they use addresses like support@12thtribe.com.

[first]@12thtribe.com

Format

demi@12thtribe.com

Example

80%

Success rate

News and media

ForbesFebruary 1, 2023

12th Tribe: How 12th Tribe’s CEO Is Building A Cult-Following In The Festival And Event Wear Space

Forbes featured an article on Demi Raquel Brodie, CEO of 12th Tribe, detailing her journey and strategies in creating a successful fashion brand with a loyal 'cult-following,' particularly in the competitive festival and event wear niche. The piece highlighted the brand's community-centric approach and effective use of social media....more

EIN PresswireAugust 17, 2023

12th Tribe: 12th Tribe Launches New Website Design with Enhanced User Experience and Mobile-First Approach

12th Tribe announced the launch of its redesigned website, focusing on an enhanced user experience and a mobile-first design to better serve its digitally native customer base. The new site aims to improve navigation, product discovery, and overall shopping journey....more

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