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12GO Biking's Overview

Total employees121
HeadquartersMoordrecht
Founded2002

12go Biking is a major bicycle retailer in the Netherlands, renowned for its extensive selection of bikes, accessories, parts, and apparel. They operate one of the largest bicycle superstores in the country, located in Moordrecht, complemented by a robust e-commerce platform (12gobiking.nl). Catering to all types of cyclists, from recreational riders to serious athletes, 12go Biking offers expert advice, professional bike fitting services, and comprehensive maintenance and repair workshops. The company emphasizes customer satisfaction, high-quality products from leading brands, and a deep-rooted passion for cycling, aiming to be the go-to destination for cycling enthusiasts.

Where is 12GO Biking's Headquarters?

HQ Function

This facility serves as the company's main operational hub, encompassing their primary retail superstore, e-commerce fulfillment center, administrative offices, and central workshop.

Notable Features:

The Moordrecht location boasts an expansive showroom (often cited as the largest in the Netherlands), a state-of-the-art workshop, dedicated bike fitting studios, a cafe, and a substantial warehouse. It also features an indoor test track for customers to try out bikes.

Work Culture:

The work culture at 12go Biking is likely dynamic and customer-centric, fueled by a shared passion for cycling. It would involve product expertise, teamwork across retail, e-commerce, and technical service departments, and a focus on providing excellent customer experiences.

HQ Significance:

The Moordrecht headquarters is pivotal to 12go Biking's business model, integrating their physical retail prowess with their expanding online operations. It's a landmark destination for cyclists and the nerve center for their national and European distribution.

Values Reflected in HQ: The headquarters' scale, comprehensive services, modern design, and customer-focused amenities (like the test track and cafe) reflect 12go Biking's commitment to product variety, expert service, customer experience, and innovation in bicycle retail.

Location:

While 12go Biking's flagship physical store is in the Netherlands, its e-commerce platform (12gobiking.nl) facilitates a broader European reach. The company actively ships to numerous European countries, including Belgium, Germany, Luxembourg, France, Austria, Spain, Italy, Denmark, and Sweden. Their global presence is primarily driven by online sales and international shipping within Europe, rather than physical international retail locations.

Street Address:

Grote Esch 1005

City:

Moordrecht

State/Province:

South Holland (Zuid-Holland)

Country:

Netherlands

12GO Biking's Global Presence

N/A

Address: N/A

The Moordrecht facility serves as the comprehensive national and primary European operational hub.

Buying Intent Signals for 12GO Biking

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 12GO Biking

As of April 2025, 12GO Biking' leadership includes:

Martijn Caspers - Eigenaar (Owner/CEO)
Koen de Jong - Commercieel Directeur (Commercial Director)
Maarten Verkoren - Manager Marketing & E-commerce

Investors of 12GO Biking

12GO Biking has been backed by several prominent investors over the years, including:

12go Biking is understood to be a privately-owned company, having evolved from a family business. Specific details regarding external institutional investors are not publicly available.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no widely publicized major executive new hires or departures at 12go Biking in the last 12 months. The current leadership team appears to be stable based on available public information.

Technology (Tech Stack) used by 12GO Biking

Discover the tools 12GO Biking uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

12GO Biking Email Formats and Examples

While 12go Biking does not officially publish its email format structure, companies of its nature typically utilize standardized formats. Based on common conventions, employee email addresses at 12go Biking are likely to use the @12gobiking.nl domain.

Common patterns could be [first_initial][last]@12gobiking.nl or [first].[last]@12gobiking.nl. For example, 'jdoe@12gobiking.nl' or 'john.doe@12gobiking.nl'.

Format

info@12gobiking.nl (General contact)

Example

75%

Success rate

News and media

12gobiking.nl BlogJune 6, 2024

12go Biking becomes main sponsor of KNWU National Gravel Championship 2024

12go Biking announced its role as the main sponsor for the 2024 KNWU Dutch National Gravel Championship, underscoring its commitment to and support for the burgeoning gravel cycling community in the Netherlands....more

12gobiking.nl Blog / RetailDetail.nlSeptember 22, 2023

12GO Biking wins 'Best Retail Chain' and 'Webshop Awards' for 2023-2024

12GO Biking was distinguished with the 'Retailer of the Year Netherlands' award in the bicycle category, being named 'Best Retail Chain', and also secured a 'Webshop Award' for the 2023-2024 period. These accolades recognize their excellence in both physical retail operations and their online e-commerce platform....more

Tweewieler.nlMay 15, 2023

12GO Biking: 'We sell more than just bikes'

An industry feature highlighting 12GO Biking's strategy that extends beyond bicycle sales, focusing on creating a complete customer experience with accessories, clothing, maintenance, and community engagement. The article emphasizes their large store and knowledgeable staff as key differentiators....more

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