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11honoré was a pioneering luxury e-commerce platform founded in 2017 by Patrick Herning, dedicated to plus-size designer fashion. It offered high-end apparel and a curated shopping experience for women sizes 10 and up, aiming to provide inclusive access to luxury brands. In June 2022, 11honoré was acquired by Dia & Co., a leading personal styling service for plus-size women. It now operates as a distinct collection and brand experience within the Dia & Co. ecosystem, continuing its mission to bring designer fashion to a wider range of sizes.
Served as the central hub for its e-commerce operations, merchandising, marketing, and brand strategy for luxury plus-size fashion pre-acquisition.
As a digitally native brand, its physical presence was likely a functional office space supporting its online operations, marketing, and merchandising teams, rather than a large public-facing facility.
Pre-acquisition, 11honoré's culture likely emphasized innovation, inclusivity, and disrupting the luxury fashion industry by championing size diversity in a fast-paced startup environment.
Its operational base was significant as the birthplace of a movement to bring size inclusivity to luxury fashion, challenging industry norms and curating high-end designer wear for the plus-size market.
Prior to its acquisition, 11honoré served a global customer base through its e-commerce platform, shipping luxury plus-size fashion to various countries. Its influence extended internationally by partnering with global luxury designers. Post-acquisition, its reach continues under Dia & Co.'s platform, which also ships internationally to select regions.
N/A - Primarily operated as an e-commerce business with corporate functions based in Culver City.
Culver City
California
USA
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, 11 Honoré' leadership includes:
11 Honoré has been backed by several prominent investors over the years, including:
Since its acquisition by Dia & Co. in June 2022, leadership for the 11honoré brand has been integrated within Dia & Co. No specific high-profile executive hires or exits solely for the 11honoré brand identity have been publicly announced in the last 12 months, as strategic decisions are made by Dia & Co.'s executive team.
Discover the tools 11 Honoré uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Prior to its acquisition by Dia & Co., 11honoré likely utilized common corporate email formats. Communications regarding the 11honoré brand are now handled through Dia & Co.'s systems. Common formats at Dia & Co. might include [first_initial][last]@dia.com or [first]@dia.com.
[first].[last]@11honore.com (speculative historical) / [first_initial][last]@dia.com (current parent company common format)
Format
jane.doe@11honore.com (example of speculative historical format)
Example
70%
Success rate
Vogue Business • June 1, 2022
Plus-size personal styling service Dia & Co has acquired 11 Honoré, the luxury e-commerce site for designer plus-size clothing, for an undisclosed sum. The deal aims to expand Dia & Co.'s offerings into the luxury market....more
TechCrunch • June 1, 2022
Dia & Co announced its acquisition of 11 Honoré, a luxury styling service catering to plus-size women. This strategic move allows Dia & Co to tap into the luxury segment of the rapidly growing plus-size apparel market....more
Glossy • October 11, 2023
More than a year after acquiring luxury plus-size e-tailer 11 Honoré, Dia & Co. is focused on integrating the brand while maintaining its unique luxury appeal. They aim to serve the 11 Honoré customer by offering curated designer collections on the Dia & Co. platform....more
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