What Does 11 Honoré Do?

Total employees8
HeadquartersCulver City
Founded2017

11honoré was a pioneering luxury e-commerce platform founded in 2017 by Patrick Herning, dedicated to plus-size designer fashion. It offered high-end apparel and a curated shopping experience for women sizes 10 and up, aiming to provide inclusive access to luxury brands. In June 2022, 11honoré was acquired by Dia & Co., a leading personal styling service for plus-size women. It now operates as a distinct collection and brand experience within the Dia & Co. ecosystem, continuing its mission to bring designer fashion to a wider range of sizes.

Where Is 11 Honoré's Headquarters?

HQ Function

Served as the central hub for its e-commerce operations, merchandising, marketing, and brand strategy for luxury plus-size fashion pre-acquisition.

Notable Features:

As a digitally native brand, its physical presence was likely a functional office space supporting its online operations, marketing, and merchandising teams, rather than a large public-facing facility.

Work Culture:

Pre-acquisition, 11honoré's culture likely emphasized innovation, inclusivity, and disrupting the luxury fashion industry by championing size diversity in a fast-paced startup environment.

HQ Significance:

Its operational base was significant as the birthplace of a movement to bring size inclusivity to luxury fashion, challenging industry norms and curating high-end designer wear for the plus-size market.

Values Reflected in HQ: The headquarters, though primarily functional, would have reflected values of entrepreneurship, challenging fashion norms, and a commitment to an underserved customer segment.

Location:

Prior to its acquisition, 11honoré served a global customer base through its e-commerce platform, shipping luxury plus-size fashion to various countries. Its influence extended internationally by partnering with global luxury designers. Post-acquisition, its reach continues under Dia & Co.'s platform, which also ships internationally to select regions.

Street Address:

N/A - Primarily operated as an e-commerce business with corporate functions based in Culver City.

City:

Culver City

State/Province:

California

Country:

USA

Where Else Does 11 Honoré Operate Around the World?

No additional office locations available.

Buying Intent Signals for 11 Honoré

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading 11 Honoré? Meet the Executive Team

As of April 2025, 11 Honoré' leadership includes:

Patrick Herning - Founder of 11honoré (pre-acquisition)
Nadia Boujarwah - CEO & Co-Founder, Dia & Co. (current parent company)
Lydia Gilbert - President & Co-Founder, Dia & Co. (current parent company)

Who's Investing in 11 Honoré?

11 Honoré has been backed by several prominent investors over the years, including:

Greycroft
GGV Capital
Forerunner Ventures
Upfront Ventures
Nordstrom
Canvas Ventures
Marcy Venture Partners
Core Innovation Capital

What Leadership Changes Has 11 Honoré Seen Recently?

Hire0
Exits0

Since its acquisition by Dia & Co. in June 2022, leadership for the 11honoré brand has been integrated within Dia & Co. No specific high-profile executive hires or exits solely for the 11honoré brand identity have been publicly announced in the last 12 months, as strategic decisions are made by Dia & Co.'s executive team.

What Technology (Tech Stack) Is Used by11 Honoré?

Discover the tools 11 Honoré uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

11 Honoré Email Formats and Examples

Prior to its acquisition by Dia & Co., 11honoré likely utilized common corporate email formats. Communications regarding the 11honoré brand are now handled through Dia & Co.'s systems. Common formats at Dia & Co. might include [first_initial][last]@dia.com or [first]@dia.com.

[first].[last]@11honore.com (speculative historical) / [first_initial][last]@dia.com (current parent company common format)

Format

jane.doe@11honore.com (example of speculative historical format)

Example

70%

Success rate

What's the Latest News About 11 Honoré?

Vogue BusinessJune 1, 2022

Dia & Co acquires luxury plus-size e-tailer 11 Honoré

Plus-size personal styling service Dia & Co has acquired 11 Honoré, the luxury e-commerce site for designer plus-size clothing, for an undisclosed sum. The deal aims to expand Dia & Co.'s offerings into the luxury market....more

TechCrunchJune 1, 2022

Dia & Co acquires 11 Honoré to expand its reach in the $200B+ plus-size market

Dia & Co announced its acquisition of 11 Honoré, a luxury styling service catering to plus-size women. This strategic move allows Dia & Co to tap into the luxury segment of the rapidly growing plus-size apparel market....more

GlossyOctober 11, 2023

Fashion Briefing: How Dia & Co. is keeping the 11 Honoré brand alive

More than a year after acquiring luxury plus-size e-tailer 11 Honoré, Dia & Co. is focused on integrating the brand while maintaining its unique luxury appeal. They aim to serve the 11 Honoré customer by offering curated designer collections on the Dia & Co. platform....more

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