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10up's Overview

Total employees386
HeadquartersN/A (Fully Remote)
Founded2011

10up is a full-service digital agency that makes a better web with finely crafted websites, apps, and tools for content creators. They are renowned for their expertise in WordPress development, enterprise-level solutions, digital strategy, and user experience design, serving a diverse clientele including major media companies (like The New York Times, Microsoft, Google, and ESPN), tech giants, and educational institutions. Their mission is to help clients achieve their digital goals through innovative technology, strategic insights, and exceptional engineering. 10up operates as a fully remote company, leveraging a global talent pool to deliver high-quality digital products and services.

Where is 10up's Headquarters?

10up office10up office10up office10up office
*Images sourced via web search. Rights belong to original owners

HQ Function

As a fully remote company, there is no central physical headquarters. Administrative, strategic, and operational functions are managed by a distributed leadership and team across various global locations, primarily in North America and Europe.

Notable Features:

N/A (Fully Remote). The 'headquarters' is virtual, existing in digital collaboration tools and communication platforms.

Work Culture:

10up fosters a remote-first work culture built on trust, autonomy, and asynchronous collaboration. Employees connect and work together using digital tools like Slack, Zoom, and project management software, emphasizing work-life balance, flexibility, and results-driven performance.

HQ Significance:

The lack of a physical HQ signifies 10up's commitment to a modern, distributed work model. This allows them to attract top talent globally, reduce overhead, and offer employees significant flexibility.

Values Reflected in HQ: Flexibility, global talent acquisition, trust, innovation in work models, efficiency, and employee well-being.

Location:

10up supports its global client base through a distributed team of strategists, designers, and engineers located across North America, South America, Europe, Asia, and Australia. This remote-first model enables flexible project staffing, access to a diverse talent pool, and often 24/7 development cycles for large-scale projects. Key functions supported globally include web design and development, UX/UI design, digital strategy, audience and revenue consulting, project management, and ongoing maintenance and support.

Street Address:

N/A (Fully Remote)

City:

N/A (Fully Remote)

State/Province:

N/A (Fully Remote)

Country:

Global (Distributed Team)

10up's Global Presence

Global (Remote)

Address: N/A (Distributed Team)

To leverage global talent, provide continuous support for international clients, and foster a diverse and inclusive workforce without geographical constraints.

Buying Intent Signals for 10up

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of 10up

As of April 2025, 10up' leadership includes:

John Eckman - Chief Executive Officer
Jake Goldman - President and Founder
Sarah Wefald - Chief People Officer
Michael D. Toppa - Chief Financial Officer
Fabio Torlini - Chief Revenue Officer
Martha Edwards - Chief Delivery Officer
Taylor Dewey - VP of Engineering

Investors of 10up

10up has been backed by several prominent investors over the years, including:

Privately Held/Bootstrapped

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, 10up's core executive team has maintained stability over the past 12 months with no major widely reported hires or departures. The company continues to grow and may have made strategic hires at Director or VP levels not typically announced broadly.

Technology (Tech Stack) used by 10up

Discover the tools 10up uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

10up Email Formats and Examples

10up commonly uses the [first_initial][last]@10up.com email format. For example, Jane Doe would likely be jdoe@10up.com. Less common variations might include [first].[last]@10up.com.

[first_initial][last]@10up.com

Format

jdoe@10up.com

Example

90%

Success rate

News and media

10up.comAugust 15, 2023

10up Recognized on the 2023 Inc. 5000 List of Fastest-Growing Private Companies in America For The Fifth Time

10up announced its fifth appearance on the Inc. 5000 list, recognizing its sustained growth as one of America's fastest-growing private companies. This highlights their consistent performance and expansion in the digital agency space....more

10up.comJuly 19, 2023

10up Achieves SOC 2 Type II Attestation, Reinforcing Commitment to Security and Client Trust

10up successfully completed its SOC 2 Type II audit, demonstrating its commitment to high security standards and data protection for its clients. This attestation is crucial for enterprise clients and those in regulated industries....more

WordPress.orgFebruary 7, 2024

10up Contributes to WordPress 6.5 Development

While not solely a 10up news item, 10up engineers are consistently among core contributors to WordPress releases. The development of WordPress 6.5 (Beta 1 released Feb 2024) would have involved contributions from 10up team members, showcasing their ongoing commitment to the open-source platform....more

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