Motive (formerly KeepTruckin) is a technology company dedicated to improving the safety, productivity, and profitability of businesses that power the physical economy. They offer an integrated platform that combines AI-powered applications with IoT hardware to provide solutions for fleet management, driver safety, compliance, spend management, and asset tracking. Motive serves a wide range of industries, including trucking, logistics, construction, oil and gas, and field services, helping them modernize their operations and make data-driven decisions.
The San Francisco headquarters serves as the central command for Motive's global operations, housing executive leadership, core product development, engineering, design, marketing, sales strategy, and corporate administrative functions.
Likely features open-concept layouts, modern meeting rooms equipped with advanced communication technology, employee wellness areas, and collaborative zones, reflecting contemporary tech office design trends.
Characterized by a fast-paced, innovative, and customer-centric environment. Motive emphasizes a culture of ownership, impact, and continuous learning, attracting talent passionate about solving complex problems in the physical economy.
Its location in San Francisco provides strategic access to a rich talent pool, venture capital, and a network of technology partners, crucial for a company at the forefront of AI and IoT in fleet management.
Motive operates globally with key offices in North America (USA) and Asia (India, Pakistan, Taiwan, Vietnam). These locations support a worldwide customer base by housing functions like engineering, product development, sales, customer support, and operations. This distributed presence allows Motive to tap into diverse talent pools and provide localized support for its AI-driven fleet management solutions across various international markets.
55 Hawthorne Street
San Francisco
California
USA
Address: 1033 Demonbreun St, Suite 300, Nashville, TN 37203, USA
Strengthens Motive's presence in the Southeastern U.S., a key logistics and transportation corridor, enabling closer customer engagement and market penetration.
Address: Prestige Startech, Block 1, Survey no. 17, 18, 19 & 20, Sadaramangala Industrial Area, Kadugodi, Bengaluru, Karnataka 560067, India
Serves as a critical R&D and engineering hub, supporting global product initiatives and enhancing Motive's technological capabilities.
Address: Office 901, Level 9, Tricon Corporate Centre, 73 Ghazi Ilmuddin Road, Lahore, Pakistan
Functions as a core global engineering hub, leveraging local talent to drive innovation and provide continuous development and operational support for Motive's worldwide services.
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As of April 2025, Motive' leadership includes:
Motive has been backed by several prominent investors over the years, including:
Motive has strategically strengthened its leadership team over the past 12-18 months with key appointments in product, people operations, and technology, aligning with its growth and innovation in AI-powered fleet solutions. No major executive departures have been publicly announced during this period.
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Motive typically utilizes a standard email format for its employees, most commonly [first_initial][last]@gomotive.com. This is a widely adopted pattern in technology companies for professional communication. Other formats like [first].[last]@gomotive.com may exist but are less common.
[first_initial][last]@gomotive.com
Format
jdoe@gomotive.com
Example
90%
Success rate
Motive Blog • 2024-05-15
Motive announced significant updates to its AI-powered safety platform, introducing new features aimed at proactively identifying and mitigating risks for fleets, leveraging advanced AI and computer vision technology....more
Motive Blog • 2024-02-27
Motive and Platform Science partnered to integrate Motive's driver and fleet safety solutions into Platform Science's Virtual Vehicle platform, expanding options for enterprise fleets....more
Motive Blog • 2023-11-13
Motive was named to the Forbes AI 50 list for the fifth consecutive year, highlighting its leadership and innovation in applying artificial intelligence to solve real-world problems in the physical economy....more
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