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A Place For Mom's Overview

Total employees850
HeadquartersNew York
Founded2000

A Place for Mom (APFM) is North America's largest senior living referral service, connecting families with senior housing and care options. Founded in 2000, the company provides personalized and free advisory services to help individuals find assisted living, memory care, independent living, and in-home care. They partner with a network of over 17,000 communities and home care providers across the U.S. and Canada. APFM's advisors offer guidance, resources, and local expertise to families navigating the often complex process of finding suitable senior care, aiming to make the transition smoother and more informed. The service is typically free to families, as APFM is compensated by its partner communities and providers when a referred senior moves in.

Where is A Place For Mom's Headquarters?

HQ Function

The New York headquarters serves as the primary hub for executive leadership, strategic planning, marketing, technology development, and corporate functions supporting its North American operations.

Notable Features:

Located in a prominent Manhattan office building, offering modern amenities and a collaborative workspace designed to support its diverse teams.

Work Culture:

A Place For Mom fosters a mission-driven work culture centered on empathy, compassion, and helping families. Employees often share a passion for senior advocacy and support. The environment encourages collaboration and innovation in serving seniors and their families.

HQ Significance:

The headquarters is crucial for orchestrating the company's extensive network of advisors and partner communities, driving technological advancements in their referral platform, and leading national marketing and brand initiatives.

Values Reflected in HQ: The headquarters aims to reflect values of professionalism, care, dedication, and innovation in the senior care advisory industry.

Location:

A Place For Mom primarily operates in the United States and Canada. Its global functions are centralized to support these North American operations. This includes managing a vast network of local Senior Living Advisors, maintaining relationships with thousands of partner communities and home care providers, developing and operating its technology platform for matching families with care options, and conducting marketing and outreach efforts across both countries. While not 'global' in the sense of having offices worldwide, its operations cover a significant international territory within North America.

Street Address:

530 5th Ave, Floor 9

City:

New York

State/Province:

NY

Country:

USA

A Place For Mom's Global Presence

Overland Park, KS/USA

Address: 7200 West 132nd Street, Suite 250, Overland Park, KS 66213, USA

Provides a centralized operational base in the Midwest, facilitating efficient management of advisor teams and enhancing support for families seeking senior care in the central United States.

Toronto, ON/Canada

Address: Information on a specific public-facing office address in Toronto is not readily available, as many advisors may work remotely or from regional hubs. Canadian operations are managed to serve the Canadian market.

Focuses on providing localized senior living advisory services tailored to the Canadian healthcare system and senior living landscape.

Buying Intent Signals for A Place For Mom

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of A Place For Mom

As of April 2025, A Place For Mom' leadership includes:

Larry Kutscher - Chief Executive Officer
James Thorman - Chief Financial Officer
Tatyana Zlotsky - Chief Customer Officer & President of North America Revenue
Raj Bahl - Chief Technology Officer
Rebecca Yukawa - Chief Legal and People Officer

Investors of A Place For Mom

A Place For Mom has been backed by several prominent investors over the years, including:

General Atlantic
Silver Lake
Insight Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Over the past year, A Place For Mom has continued to strengthen its leadership team to drive growth and enhance its services. Notable changes, if any, would typically involve strategic hires in technology, customer experience, or market expansion roles. Public announcements detail specific movements.

Technology (Tech Stack) used by A Place For Mom

Discover the tools A Place For Mom uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

A Place For Mom Email Formats and Examples

A Place For Mom likely utilizes common corporate email patterns. The most frequently observed format for A Place For Mom is [first].[last]@aplaceformom.com. Other possible formats could include [first_initial][last]@aplaceformom.com.

first.last@aplaceformom.com (e.g., jane.doe@aplaceformom.com), flast@aplaceformom.com (e.g., jdoe@aplaceformom.com)

Format

larry.kutscher@aplaceformom.com

Example

85%

Success rate

News and media

A Place For Mom BlogMarch 12, 2024

A Place For Mom Announces 2024 Best of Senior Living Awards

A Place For Mom revealed its 2024 Best of Senior Living Awards, recognizing top-rated senior living communities and home care agencies based on reviews from residents and their families. This initiative highlights providers who consistently deliver exceptional care and service....more

PR NewswireFebruary 1, 2024

A Place For Mom Reveals National Partner Award Winners, Recognizing Excellence in Senior Living

A Place for Mom (APFM) announced the recipients of its 2024 National Partner Awards. These awards acknowledge top-performing senior living partners that have demonstrated exceptional quality, care, and collaboration with APFM in serving seniors and their families....more

Business WireOctober 26, 2023

A Place for Mom Appoints James Thorman as Chief Financial Officer

A Place for Mom (APFM), the leading advisory service for senior care in North America, today announced the appointment of James Thorman as Chief Financial Officer (CFO). Thorman joins APFM with over 20 years of finance and strategy leadership experience at growth-oriented technology companies....more

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