100.co
100.co's Overview
100co is an innovative AI-powered brand incubator that partners with influential creators to build and scale direct-to-consumer (DTC) e-commerce businesses. By leveraging advanced data science and machine learning, 100co identifies emerging consumer trends and market gaps. They then collaborate with creators whose audience and values align with these opportunities, co-founding brands designed for rapid growth and cultural relevance. Their model aims to disrupt traditional brand creation by combining AI-driven insights with the authentic reach of creators, focusing on speed, scalability, and market fit.
Where is 100.co's Headquarters?
HQ Function
The New York headquarters serves as the central hub for strategic leadership, AI and technology development, global marketing strategy, business development, and core operational management.
Notable Features:
The office is a modern, collaborative workspace designed to foster innovation and creativity. It is equipped with advanced technology to support its data-driven operations and team synergy in a dynamic urban setting.
Work Culture:
100co cultivates a fast-paced, innovative, and data-centric work environment. The culture emphasizes collaboration, agility, and a passion for building next-generation brands with creators. Employees often describe it as entrepreneurial and results-oriented.
HQ Significance:
Locating the headquarters in New York City provides 100co with direct access to a rich ecosystem of tech talent, investment opportunities, media conglomerates, and a diverse pool of creators, which is crucial for its business model.
Values Reflected in HQ: The headquarters' design and location reflect 100co's core values of innovation, speed, collaboration, data-driven decision-making, and creator-centricity.
Location:
100co operates with a global perspective, utilizing its AI platform to analyze international market trends and consumer behavior. While its primary physical offices are in the United States (New York, Los Angeles, Austin), the company partners with creators worldwide and its e-commerce brands serve a global customer base. Their operations support international marketing campaigns, global creator collaborations, and the logistics for worldwide product distribution, reflecting a digitally native and globally-minded approach.
Street Address:
49 W 27th St, Floor 8
City:
New York
State/Province:
NY
Country:
USA
100.co's Global Presence
Los Angeles, CA, USA
Address: Specific street address not publicly listed
To strengthen creator collaborations, engage with the entertainment industry, and manage West Coast brand operations.
Austin, TX, USA
Address: Specific street address not publicly listed
To access a diverse tech talent pool and support scalable operations and innovation initiatives.
Buying Intent Signals for 100.co
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of 100.co
As of April 2025, 100.co' leadership includes:
Investors of 100.co
100.co has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, 100co has strengthened its executive team with key appointments in marketing and finance, indicating a phase of growth and strategic expansion. No major executive departures have been publicly announced.
New Appointments:
Technology (Tech Stack) used by 100.co
Discover the tools 100.co uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
100.co Email Formats and Examples
100co primarily uses the domain 100.co for its corporate email addresses. Common formats include combining the first name, last name, or initials.
100co Email format for example [first_initial][last]@100.co (e.g., jdoe@100.co)
Format
hvasquez@100.co
Example
85%
Success rate
News and media
Adweek • December 7, 2023
100.co, the AI-Powered Brand Group Co-Founded by Henry Golding, Names Phil Punter as CMO and Matt Levin as CFO
100.co announced the appointment of Phil Punter as its new Chief Marketing Officer and Matt Levin as its new Chief Financial Officer. These hires aim to bolster the company's leadership team as it continues to scale its operations in creating AI-driven, creator-led brands....more
Forbes • February 15, 2023
100co Raises $21.4M To Build E-Commerce Brands With Creators
100co secured $21.4 million in a new funding round to expand its model of using AI to identify market trends and partnering with creators like Henry Golding to launch direct-to-consumer brands. The funding highlights investor confidence in their unique approach to brand building....more
TechCrunch • February 15, 2023
100.co, an AI-powered spinout factory for creator-led CPG brands, raises $21.4M
TechCrunch reported on 100.co's $21.4 million funding round, detailing its strategy of leveraging AI to create consumer packaged goods (CPG) brands in collaboration with influencers. The company aims to quickly launch multiple brands using its data-driven platform....more
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