10 Corso Como is a world-renowned Milanese concept store, founded in 1990 by gallerist and fashion editor Carla Sozzani. It pioneered the 'living magazine' concept, blending a curated selection of fashion, design objects, art, books, music, and a café/restaurant within a single, immersive environment. Housed in a converted industrial building, its iconic courtyard, gallery, and distinctive black-and-white aesthetic have made it a landmark destination. In early 2024, entrepreneur Tiziana Fausti acquired 10 Corso Como, aiming to preserve its legacy while driving its future growth, with Carla Sozzani remaining involved in an advisory role for cultural and communication activities. The store continues to be celebrated for its unique fusion of commerce and culture and its influence on global retail.
Serves as the original flagship store, administrative hub, and the conceptual heart of the 10 Corso Como brand. It integrates retail (fashion, design, books), an art gallery (Galleria Carla Sozzani), a restaurant/café, and guest accommodations (3 Rooms hotel).
Features an iconic wisteria-covered courtyard, the renowned Galleria Carla Sozzani, an extensive international bookshop, a gourmet restaurant and café, and the intimate 3 Rooms hotel. The entire complex is known for its distinctive black-and-white circular logo motif and Kris Ruhs' artistic interventions.
A highly creative, brand-conscious, and dynamic environment. It likely fosters an appreciation for art, design, and fashion, with a strong emphasis on curatorial excellence, customer experience, and maintaining a sophisticated, trend-setting atmosphere.
Pioneered the 'concept store' model, profoundly influencing global retail trends by merging culture and commerce. It is a cultural landmark in Milan, celebrated for its unique experiential retail approach and its role in promoting avant-garde artists and designers.
Beyond its Milanese origins, 10 Corso Como has strategically expanded its unique concept store model to select international metropolises, typically through licensing agreements or partnerships with local experts. These global outposts in cities like Seoul and Shanghai aim to deliver the signature 10 Corso Como experience: a carefully curated fusion of fashion, art, design, books, and gastronomy. Functions supported globally include high-end retail operations, hosting art and photography exhibitions, operating cafes/restaurants, and fostering a sense of community around culture and style, all while upholding the brand's distinct aesthetic and 'slow shopping' philosophy.
Corso Como, 10
Milan
MI
Italy
Address: 79 Cheongdam-dong, Gangnam-gu, Seoul, South Korea
To extend the 10 Corso Como brand and its unique experiential retail philosophy to the style-conscious South Korean market, acting as a beacon for contemporary culture and luxury.
Address: Unit 106-107 & 205-208, North Block, Jing An Kerry Centre, 1515 Nanjing Road West, Jingan District, Shanghai, China
To establish a strong brand presence in one of Asia's leading fashion capitals, catering to a sophisticated clientele and contributing to the local cultural scene through curated offerings and events.
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As of April 2025, 10 Corso Como' leadership includes:
10 Corso Como has been backed by several prominent investors over the years, including:
The most significant leadership change in the last 12 months was the acquisition of 10 Corso Como by Tiziana Fausti in February 2024. This led to Tiziana Fausti becoming the new owner, while founder Carla Sozzani transitioned to an advisory role, focusing on cultural and communication activities.
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10 Corso Como utilizes specific email addresses for its various departments and services, such as general information for its Milan location, press inquiries, and its online shop. These are typically published on their official website. Individual professional email formats (e.g., for specific executives) are not publicly listed for direct contact.
Primarily role-based and departmental emails, e.g., [department].[location]@10corsocomo.com or [service]@10corsocomo.com. Common corporate patterns like [first_initial][last_name]@10corsocomo.com are plausible for internal use but not publicly confirmed for direct external contact.
Format
info.milano@10corsocomo.com
Example
75%
Success rate
WWD (Women's Wear Daily) • February 27, 2024
Entrepreneur Tiziana Fausti, owner of the Tiziana Fausti multi-brand boutiques, has acquired 10 Corso Como from its founder Carla Sozzani. The deal aims to preserve the iconic status of the Milanese concept store while driving its future development. Carla Sozzani will remain involved with 10 Corso Como in an advisory capacity, focusing on cultural and communication activities....more
Milano Finanza • March 1, 2024
Exor, through its seed investment arm Exor Ventures, has invested in 10 Corso Como, becoming a minority shareholder. This investment follows the acquisition of a majority stake in the renowned concept store by Tiziana Fausti's holding company, Diffusione Srl....more
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