(RED)
(RED)'s Overview
(RED), named for the color of emergency, is an organization founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands to create (RED)-branded products and experiences. When you choose (RED), your purchase triggers a donation to the Global Fund, one of the largest funders of global health. These funds support life-saving programs that empower health workers and provide testing, treatment, and care in communities most in need. Today, (RED) also addresses other urgent global health threats like Tuberculosis, Malaria, and the systemic impacts of pandemics like COVID-19 by strengthening health systems.
Where is (RED)'s Headquarters?
HQ Function
Serves as the central hub for global operations, partnership management with iconic brands, marketing campaigns, and advocacy efforts.
Notable Features:
Strategically located in New York City, providing proximity to major media outlets, corporate partners, and cultural institutions, which are vital for (RED)'s fundraising and awareness campaigns. The office space likely reflects (RED)'s dynamic, modern, and mission-driven ethos.
Work Culture:
Characterized by a passionate, mission-driven team dedicated to global health equity. The culture emphasizes creativity, collaboration with diverse partners, and impactful storytelling to mobilize support.
HQ Significance:
The New York HQ is crucial for orchestrating (RED)'s unique model of consumer and corporate engagement, managing high-profile partnerships, and driving global campaigns that have generated hundreds of millions for the Global Fund.
Values Reflected in HQ: The headquarters' operations embody (RED)'s core values: urgency in addressing health crises, innovation in fundraising, the power of partnership, and a commitment to making a tangible impact on global health.
Location:
(RED)'s global presence is defined by its worldwide brand partnerships and the reach of The Global Fund programs it supports, which operate in over 100 countries. While its main office is in New York, (RED) mobilizes resources and awareness globally through campaigns and (PRODUCT)RED items available internationally. Its impact is felt most significantly in communities across Africa and other regions heavily affected by AIDS, TB, and Malaria.
Street Address:
594 Broadway, Suite 506
City:
New York
State/Province:
NY
Country:
USA
(RED)'s Global Presence
Global Programmatic Impact Zones (e.g., Sub-Saharan Africa, Southeast Asia)
Address: N/A (No distinct physical branch offices; presence is through funded programs)
To channel funds effectively for prevention, testing, treatment, care, and health system strengthening in communities with high disease burdens. (RED) enables these programs rather than directly operating them on the ground.
Buying Intent Signals for (RED)
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of (RED)
As of April 2025, (RED)' leadership includes:
Investors of (RED)
(RED) has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a private non-profit organization, (RED) does not frequently publicize internal executive team changes unless they are highly significant. Key leadership, such as President Jennifer Lotito, has maintained longstanding roles. No major executive hires or exits have been widely reported in the last 12 months.
Technology (Tech Stack) used by (RED)
Discover the tools (RED) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
(RED) Email Formats and Examples
(RED), like many organizations, likely uses standard email formats for its professional communications. These formats typically involve combinations of employee names and the organization's domain, red.org.
Common formats include [first_initial][last_name]@red.org (e.g., jdoe@red.org) or [first_name]@red.org (e.g., jane@red.org).
Format
jsmith@red.org
Example
80%
Success rate
News and media
red.org (Official (RED) News) • February 27, 2024
Merck and (RED) Announce New Partnership to Fight AIDS and Strengthen Healthcare Systems
Merck (known as MSD outside of the U.S. and Canada) and (RED) announced a new three-year partnership. Merck will contribute $1.5 million to The Global Fund through (RED) to help strengthen healthcare systems and support efforts to fight AIDS in vulnerable communities....more
red.org (Official (RED) News) • November 29, 2023
The LEGO Group and (RED) Partner to Support Global Health Initiatives
The LEGO Group and (RED) announced a new three-year partnership to support (RED)'s efforts in fighting AIDS and the impact of COVID-19 by contributing to the Global Fund. The partnership aims to raise awareness and funds for critical health programs....more
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