Freshly
Freshly's Overview
Freshly was a direct-to-consumer, subscription-based meal delivery service headquartered in New York. Founded in 2012 by Michael Wystrach and Carter Comstock, Freshly focused on providing fresh, healthy, chef-cooked meals that could be heated and eaten in minutes, catering to busy individuals seeking convenient and nutritious food options. The company experienced significant growth, leading to its acquisition by Nestlé in October 2020 for a deal valued up to $1.5 billion. Despite the acquisition and continued efforts, Freshly announced in January 2023 that it would be ceasing operations as it 'did not meet expectations' according to Nestlé.
Where is Freshly's Headquarters?
HQ Function
The New York headquarters served as the central hub for Freshly's corporate functions, including executive leadership, marketing, technology development, customer service strategy, and overall business operations before the company shut down.
Notable Features:
Likely a modern office space designed to foster collaboration and innovation, typical for a rapidly growing tech-focused food company. Specific architectural details are not widely publicized.
Work Culture:
Prior to its shutdown, Freshly's work culture was reportedly dynamic and fast-paced, characteristic of a startup in the competitive food-tech industry. It likely emphasized health, convenience, and customer satisfaction, reflecting its product offerings.
HQ Significance:
The headquarters was significant as the command center for Freshly's national expansion, product development, and eventual acquisition by Nestlé. It represented a major player in the U.S. prepared meal delivery market.
Values Reflected in HQ: The operations managed from the HQ aimed to reflect values of health, convenience, and quality in their meal services. The drive for innovation in food delivery was central to its purpose.
Location:
Freshly's direct-to-consumer meal delivery service was primarily focused on and operated within the contiguous United States. It did not have a significant international operational footprint for its core meal delivery business. Its parent company, Nestlé, has a global presence, but Freshly's services were U.S.-centric until it ceased operations.
Street Address:
28 East 28th Street, Floor 11
City:
New York
State/Province:
NY
Country:
USA
Freshly's Global Presence
Savage, Maryland, USA
Address: 8110 Accokeek St, Savage, MD 20763, USA
To support Freshly's meal delivery operations and ensure timely delivery to its customer base on the East Coast before the company ceased operations.
Tolleson, Arizona, USA
Address: 500 S 94th Pl, Tolleson, AZ 85353, USA
To manage the production and logistics for Freshly's West Coast market, facilitating efficient delivery of prepared meals prior to the company's shutdown.
Linden, New Jersey, USA
Address: 1501 W Edgar Rd, Linden, NJ 07036, USA
To expand production capabilities and improve delivery logistics for the Northeastern U.S. customer base before operations ceased.
Buying Intent Signals for Freshly
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Executive Team of Freshly
As of April 2025, Freshly' leadership includes:
Investors of Freshly
Freshly has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the period leading up to its closure, Freshly saw a key leadership change with Anna Fabrega appointed as CEO in May 2022, succeeding founder Michael Wystrach. The most impactful news was the decision by parent company Nestlé to wind down Freshly's operations entirely in January 2023, resulting in the departure of all employees, including the executive team.
Departures
New Appointments:
Technology (Tech Stack) used by Freshly
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Freshly Email Formats and Examples
As Freshly is no longer operational, its corporate email system is inactive. Historically, like many companies, Freshly likely used common email patterns based on employee names. The examples below are speculative based on typical corporate formats.
Common formats likely included {first}.{last}@freshly.com or {f}{last}@freshly.com (e.g., jane.doe@freshly.com or jdoe@freshly.com).
Format
example.format@freshly.com (Note: This email domain is no longer active for business operations).
Example
0 (Company is defunct and email addresses are inactive).%
Success rate
News and media
Food Dive • January 10, 2023
Nestlé to wind down Freshly meal delivery service
Nestlé is winding down its Freshly meal delivery service, which it acquired for $1.5 billion just over two years ago. The food giant said the direct-to-consumer subscription service 'did not meet our expectations.'...more
TechCrunch • January 10, 2023
Nestle-owned Freshly is shutting down
Freshly, the meal delivery startup acquired by Nestlé for $950 million (with potential earnouts up to $1.5 billion) in 2020, is shutting down, the company confirmed to TechCrunch. The move comes as consumers pull back on spending and return to pre-pandemic habits....more
Nestlé USA • October 30, 2020
Nestlé USA Acquires Freshly, a Pioneer in Healthy Prepared Meals
Nestlé USA announced today that it has acquired Freshly, one of the leading fresh-prepared meal delivery services in the U.S. The deal values Freshly at $950 million, with potential earnouts up to $550 million contingent on the successful achievement of future growth....more
PR Newswire • May 4, 2022
Freshly Appoints Anna Fabrega as Chief Executive Officer
Freshly Inc., the leading fresh-prepared meal delivery service in the U.S., today announced the appointment of Anna Fabrega as Chief Executive Officer, effective immediately. Fabrega succeeds Mike Wystrach, Freshly Founder, who will remain on Freshly's Board of Directors as an advisor....more
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