ALC
ALC's Overview
ALC, formerly American List Counsel and now a key part of Data Axle, has been a pioneer in data-driven marketing for over four decades. Specializing in first-party data, ALC empowers businesses to acquire, retain, and grow their customer base through innovative solutions in data compilation, customer analytics, digital marketing, and direct mail. As a Data Axle company, ALC leverages robust data assets and advanced technologies to help clients achieve measurable marketing ROI and build meaningful customer relationships across various industries.
Where is ALC's Headquarters?
HQ Function
Serves as a key operational center for ALC's data services, client management, and sales, focusing on data-driven marketing solutions within the Data Axle framework.
Notable Features:
Historically located in areas like Princeton Forrestal Village, known for its corporate offices and amenities, fostering collaboration and innovation.
Work Culture:
Historically, ALC fostered a client-focused, innovative, and data-centric work culture. As part of Data Axle, this culture is blended with a broader emphasis on comprehensive data solutions and technological advancement, encouraging teamwork and expertise.
HQ Significance:
The Princeton office represents ALC's long-standing expertise and legacy in the direct marketing and data industry, continuing to contribute to Data Axle's market leadership.
Values Reflected in HQ: The operational hub reflects ALC's commitment to expertise, client service, and data-driven innovation, now integrated with Data Axle's broader values of customer success and market leadership.
Location:
While ALC's primary market focus has traditionally been North America, as part of Data Axle, it benefits from a broader operational footprint. Data Axle supports clients globally, with data assets covering multiple countries, primarily the U.S. and Canada. Global functions include data sourcing, sales support for multinational clients, and technology development distributed across various locations to serve diverse market needs.
Street Address:
100 Village Boulevard, Suite 200
City:
Princeton
State/Province:
New Jersey
Country:
USA
ALC's Global Presence
Irving (Dallas Area), TX, USA
Address: 300 E. John Carpenter Freeway, Suite 600, Irving, TX 75062
Central hub for North American operations, driving innovation and company-wide initiatives.
Papillion, NE, USA
Address: The Railyard, 1020 E. 1st Street, Papillion, NE 68046
Key site for data infrastructure and product development, supporting nationwide client needs.
Tarrytown, NY, USA
Address: 580 White Plains Road, Tarrytown, NY 10591
Focus on serving clients in the financial, publishing, and non-profit sectors in the New York metropolitan area and surrounding regions.
Buying Intent Signals for ALC
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of ALC
As of April 2025, ALC' leadership includes:
Investors of ALC
ALC has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the last 12 months, Data Axle, ALC's parent company, appointed Tim Soss as Chief Financial Officer in February 2024. This key leadership addition impacts the overall financial strategy and growth of Data Axle, including its ALC division. Other specific executive movements for the ALC division are typically managed within Data Axle's broader organizational changes and may not be publicly announced separately.
New Appointments:
Technology (Tech Stack) used by ALC
Discover the tools ALC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ALC Email Formats and Examples
As ALC is part of Data Axle, email communications typically follow Data Axle's corporate email format. Common patterns include a combination of the employee's first name and last name, or first initial and last name.
[first].[last]@data-axle.com or [first_initial][last_name]@data-axle.com
Format
jane.doe@data-axle.com or jdoe@data-axle.com
Example
85%
Success rate
News and media
Data Axle • May 15, 2024
ALC's Parent Company Data Axle Achieves SOC 2 Type II Compliance for its Real-Time Data Services
Data Axle announced it has successfully completed its SOC 2 Type II audit, reaffirming its commitment to data security and privacy. This compliance benefits all Data Axle services, including those provided by ALC, ensuring high standards for managing client data....more
Data Axle • March 5, 2024
ALC's Parent Company Data Axle Launches Free AI-Powered Tool, SearchAI, to Help Businesses Connect With Their Ideal Audiences
Data Axle introduced SearchAI, a new AI-driven tool designed to help businesses identify and reach their target customers more effectively. This technology enhances the capabilities available through Data Axle's offerings, including ALC's data solutions....more
Business Wire via Data Axle • February 21, 2024
ALC's Parent Company Data Axle Appoints Technology Veteran Tim Soss as Chief Financial Officer
Data Axle announced the appointment of Tim Soss as its new Chief Financial Officer. Soss brings extensive experience in technology and finance to Data Axle, supporting the company's growth and strategic initiatives, which encompass ALC's operations....more
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