What Does & Other Stories Do?

Total employees2500
HeadquartersStockholm
Founded2013

Founded in 2013 and part of the H&M Group, & Other Stories is a global fashion brand offering women's ready-to-wear, shoes, bags, accessories, and beauty products. The brand is distinguished by its three design ateliers in Paris, Stockholm, and Los Angeles, each contributing unique aesthetics to its diverse collections. & Other Stories aims to inspire women to create their own personal style and tell their own stories through fashion.

Where Is & Other Stories's Headquarters?

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*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for & Other Stories' global brand strategy, design coordination across its ateliers, marketing, merchandising, and business operations.

Notable Features:

Likely features creative workspaces and showrooms reflecting the brand's eclectic and storytelling-driven aesthetic. Emphasis on collaborative environments for design and brand teams, typical of modern fashion houses.

Work Culture:

A dynamic, creative, and collaborative environment, fostering innovation in fashion design and retail. Emphasis on storytelling, diversity of styles, and empowering individual expression, aligned with the H&M Group's broader values.

HQ Significance:

Central point for maintaining brand identity, driving growth, and ensuring a cohesive global presence for & Other Stories, distinct yet synergistic within the H&M Group.

Values Reflected in HQ: The headquarters likely reflects & Other Stories' core values of creativity, storytelling, quality, and customer-centricity. The design and atmosphere would aim to inspire innovation and a passion for fashion narratives.

Location:

& Other Stories supports a global presence through its e-commerce platform shipping to numerous countries, and a network of physical retail stores in major cities across Europe, North America, and Asia. Its design functions are globally distributed across its ateliers in Paris, Stockholm, and Los Angeles, ensuring diverse stylistic inputs.

Street Address:

Riddargatan 17

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does & Other Stories Operate Around the World?

Paris, France

Address: Central Paris (specific address not publicly listed for atelier)

To capture and translate European fashion sensibilities, particularly French elegance, into & Other Stories' global collections. Drives trend research and design innovation from a Parisian perspective.

Los Angeles, California, USA

Address: Central Los Angeles (specific address not publicly listed for atelier)

To infuse American West Coast style and trends into the & Other Stories offerings, providing a distinct design voice that complements the European ateliers.

Stockholm, Sweden

Address: Götgatan 14, 118 46 Stockholm (also a flagship store location, atelier functions integrated or nearby)

To embody the Nordic design heritage within the brand, offering versatile and timeless fashion that reflects Scandinavian style principles. Also serves as a key operational and creative hub alongside the main HQ.

Buying Intent Signals for & Other Stories

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading & Other Stories? Meet the Executive Team

As of April 2025, & Other Stories' leadership includes:

Lina Söderqvist - Managing Director

Who's Investing in & Other Stories?

& Other Stories has been backed by several prominent investors over the years, including:

H&M Hennes & Mauritz AB (H&M Group) - Parent Company

What Leadership Changes Has & Other Stories Seen Recently?

Hire1
Exits1

In the past 12 months, & Other Stories saw a key leadership change with the appointment of a new Managing Director.

Departures

Karolina Gutke, Karolina Gutke transitioned from Managing Director of & Other Stories to Head of Group Strategy and Transformation at H&M Group.

New Appointments:

Lina Söderqvist, Lina Söderqvist appointed as new Managing Director of & Other Stories, bringing experience from within H&M Group.

What Technology (Tech Stack) Is Used by& Other Stories?

Discover the tools & Other Stories uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

& Other Stories Email Formats and Examples

While specific internal email formats for & Other Stories are not publicly disclosed, companies within the H&M Group often use standardized formats. A common professional email format is [firstname].[lastname]@[companydomain.com]. For & Other Stories, this could be firstname.lastname@stories.com or potentially use the parent H&M domain for some roles.

firstname.lastname@stories.com

Format

jane.doe@stories.com

Example

80%

Success rate

What's the Latest News About & Other Stories?

FashionUnited • March 27, 2024

& Other Stories Shows Strong Performance in H&M Group's Q1 2024 Results

& Other Stories, alongside COS, was highlighted for its strong performance and positive sales development in H&M Group's first-quarter report for 2024. This indicates continued customer appeal and successful strategies for the brand within the group's portfolio....more

H&M Group • June 16, 2023

& Other Stories Appoints Lina Söderqvist as New Managing Director

H&M Group announced the appointment of Lina Söderqvist as the new Managing Director for & Other Stories, effective September 1, 2023. Söderqvist has a long background within H&M Group, most recently in the role as Head of Expansion....more

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