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Founded in 2013 and part of the H&M Group, & Other Stories is a global fashion brand offering women's ready-to-wear, shoes, bags, accessories, and beauty products. The brand is distinguished by its three design ateliers in Paris, Stockholm, and Los Angeles, each contributing unique aesthetics to its diverse collections. & Other Stories aims to inspire women to create their own personal style and tell their own stories through fashion.
Serves as the central hub for & Other Stories' global brand strategy, design coordination across its ateliers, marketing, merchandising, and business operations.
Likely features creative workspaces and showrooms reflecting the brand's eclectic and storytelling-driven aesthetic. Emphasis on collaborative environments for design and brand teams, typical of modern fashion houses.
A dynamic, creative, and collaborative environment, fostering innovation in fashion design and retail. Emphasis on storytelling, diversity of styles, and empowering individual expression, aligned with the H&M Group's broader values.
Central point for maintaining brand identity, driving growth, and ensuring a cohesive global presence for & Other Stories, distinct yet synergistic within the H&M Group.
& Other Stories supports a global presence through its e-commerce platform shipping to numerous countries, and a network of physical retail stores in major cities across Europe, North America, and Asia. Its design functions are globally distributed across its ateliers in Paris, Stockholm, and Los Angeles, ensuring diverse stylistic inputs.
Riddargatan 17
Stockholm
Stockholm County
Sweden
Address: Central Paris (specific address not publicly listed for atelier)
To capture and translate European fashion sensibilities, particularly French elegance, into & Other Stories' global collections. Drives trend research and design innovation from a Parisian perspective.
Address: Central Los Angeles (specific address not publicly listed for atelier)
To infuse American West Coast style and trends into the & Other Stories offerings, providing a distinct design voice that complements the European ateliers.
Address: Götgatan 14, 118 46 Stockholm (also a flagship store location, atelier functions integrated or nearby)
To embody the Nordic design heritage within the brand, offering versatile and timeless fashion that reflects Scandinavian style principles. Also serves as a key operational and creative hub alongside the main HQ.
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As of April 2025, & Other Stories' leadership includes:
& Other Stories has been backed by several prominent investors over the years, including:
In the past 12 months, & Other Stories saw a key leadership change with the appointment of a new Managing Director.
Discover the tools & Other Stories uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While specific internal email formats for & Other Stories are not publicly disclosed, companies within the H&M Group often use standardized formats. A common professional email format is [firstname].[lastname]@[companydomain.com]. For & Other Stories, this could be firstname.lastname@stories.com or potentially use the parent H&M domain for some roles.
firstname.lastname@stories.com
Format
jane.doe@stories.com
Example
80%
Success rate
FashionUnited • March 27, 2024
& Other Stories, alongside COS, was highlighted for its strong performance and positive sales development in H&M Group's first-quarter report for 2024. This indicates continued customer appeal and successful strategies for the brand within the group's portfolio....more
H&M Group • June 16, 2023
H&M Group announced the appointment of Lina Söderqvist as the new Managing Director for & Other Stories, effective September 1, 2023. Söderqvist has a long background within H&M Group, most recently in the role as Head of Expansion....more
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