SaaStr 2025, one of the biggest SaaS conferences of the year with over 13,000 attendees expected, is just around the corner. Thousands of founders, VCs, and go-to-market leaders from across the industry will gather in the San Francisco Bay Area from 13-15 May 2025.
While this conference and other similar events offer incredible networking opportunities, there's a common challenge that many attendees, especially first-time attendees, face: how do you cut through the noise to find the right people?
Without a strategic approach, you could spend two full days having interesting but fruitless conversations with people who don't match your business needs.
To get better ROI from SaaStr 2025, you need to identify and connect with attendees who fit your ideal customer profile (ICP) and could become high-potential prospects. It is essential to plan your days well, so you get to listen to the speakers, meet the right people, and also have fun during the mega events.
Why plan your meetings ahead of the event?
You spend at least a week travelling to the event, away from your daily work, and probably also invest in entry tickets, fliers, marketing collateral, and merch to give away at the event in an attempt to connect with people that could help your business.
It is only natural that you and your company would like to see some tangible returns from the event. This depends almost entirely on who you meet and what kind of connections you make at the event, because the face-to-face interaction that you have at events is irreplaceable by even the best AI sales tools.
Highperformr helps you plan your events well ahead of time by enabling you to identify, research, and reach out to your ICP attending SaaStr 2025. Here's how it works:
1. Build your event attendee list
Highperformr helps you create a comprehensive list of people attending SaaStr 2025. You’ll know who exactly would be there at the event, so you can plan ahead and try to book meetings with them.
2. Identify your ICP attendees
Once you have the list of attendees, you can easily filter your ICPs from the list. Just input your ICP criteria and you’ll be able to filter only your ICP contacts in the click of a button.
3. Enrich and research every contact
Using AI agents, Highperformr can get you the email ids and phone numbers of all the contacts, and then analyze each person on your list to answer questions like:
- Do they match your ICP?
- Have they attended previous editions of the event or other similar events?
- Are they active on LinkedIn and would it be a good channel to reach out to them on?
- What are the topics they talk about?
4. Craft personalized conversation starters - at scale
Highperformr can also create personalized conversation starters for every contact, based on all the research that the AI has done. This ensures that you use recent and relevant insight to write ice breakers that resonate with them.
4. Go beyond event attendees to find ICP contacts in the region
You’re making a trip to the Bay Area for SaaStr; why not use that opportunity to catch even more ICP contacts in the region and try to meet them! Highperformr's proximity search feature helps you identify potential leads in the region who match your ICP even if they're not attending the conference. This allows you to maximize your trip by scheduling additional meetings with qualified prospects in the area.
6. Mine your existing CRM for attendees
It’s highly likely that leads in your existing CRM are attending the event. This would be a great opportunity for you to connect with people you’ve been chasing, or strengthen relationships with people you’re in touch with. With Highperformr, you can run a quick check to identify folks from your CRM who will be at the evening, and use the event as another touchpoint in your ongoing nurturing process.
The impact: From random networking to strategic connections
With Highperformr's approach, your SaaStr 2025 experience transforms from unfocused networking to strategic relationship-building:
Before: Spending time with random attendees hoping to find matches
After: Targeting specific individuals who fit your ICP and show buying signals
Before: Generic conversations that rarely lead to business opportunities
After: Informed discussions based on research that position you as a knowledgeable partner
Before: Uncertain ROI from your event investment
After: Clear metrics on high-potential prospects engaged and meetings scheduled
Find and connect with your ICP leads at SaaStr 2025 using Highperformr
Major conferences like SaaStr represent significant investments of time and resources. By leveraging Highperformr's ICP-focused approach, you can ensure those investments generate meaningful returns through connections with qualified prospects who are genuinely interested in what you offer.
Don't leave your SaaStr 2025 success to chance. Start building your strategic approach today with Highperformr and turn the conference into a pipeline-generating machine for your business.
Ready to maximize your ROI at SaaStr 2025? Contact Highperformr today to learn how our platform can help you identify and connect with your ideal customers at the event.
