11 AI Marketing Tools Your Team Should Be Using In 2024

As a marketing professional, the ever-evolving landscape of technology might make you feel like you're constantly playing catch-up.

One moment, you're up-to-date with the latest tools, and the next, revolutionary AI technology completely transforms how you strategize and execute your campaigns.

Like it or not, Artificial Intelligence is revolutionizing the marketing world, and staying ahead of the game means embracing these changes and incorporating AI tools into your marketing plan.

"Should my team use AI marketing tools now, or can we wait for a few more years?

If yes, which ones may make the most significant impact shortly?"

If these questions resonate with you, you've come to the right place! In this blog post, we've compiled a list of 11 AI marketing tools your team should use in 2024 to give you a competitive edge.

We'll discuss each tool in detail – from its capabilities to its benefits to your marketing efforts.

Let's get started.

What Is an AI Marketing Tool?

An AI Marketing Tool leverages artificial intelligence to enhance marketing efforts. It simplifies tasks and enables marketers to scale their efforts and focus on more strategic activities. AI is a game-changer for marketers because it can help them make decisions, reduce costs, and improve efficiency. Several types of AI tools available today can help you with your marketing efforts.

Let's look at the most common ones.

Top 11 AI Tools for Marketers

Here are the top 11 AI marketing tools that can give your business an edge:

1. Highperformr

Highperformr is a comprehensive platform designed to establish and grow your social presence. Focused on Twitter, this AI-powered Social CRM helps entrepreneurs, creators, and businesses amplify their social engagement and fuel growth. Offering a robust set of features such as content generation, scheduling, and analytics, Highperformr ensures a consistent and engaging experience on social media.

Key Features

• Idea Generation: The platform inspires and assists users in effortlessly generating brilliant content ideas backed by AI capabilities.
• Powerful AI Coach: Highperformr features an AI coach that refines and develops your content, adapting it to your unique tone and style.

• Content Scheduling and Automation: Users can schedule their content for months ahead, with built-in automation taking care of the publishing process.

• Easy Thread Creation: The platform simplifies tweet threading, maintaining context and relevance.
• Analytics and Insights: Highperformr analyzes your social media data to provide valuable insights, trends, and performance consistency.
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• Ready-to-Use Post Templates: Users can create captivating copy in minutes by using the platform's selection of templates specialized for various content types, like commemoration templates, top influencer posts templates and templates for event announcements.

• Safe Social Engagement: The platform identifies suitable engagement opportunities and helps avoid potentially harmful interactions on Twitter.

Best For

Highperformr is best suited for individuals, entrepreneurs, small businesses, and content creators who aim to bolster their Twitter presence and engagement consistently. Highperformr allows users to focus on creating engaging content while the platform takes care of its technical details.

With its AI coach and an array of features to ensure a smooth user experience, Highperformr is an excellent choice for those seeking to make their mark on Twitter.

2. Jasper

Jasper, formerly Jarvis.ai, is a creative and innovative AI-powered content-writing tool. Jasper helps content creators, marketers, entrepreneurs, and businesses tackle their writing needs effortlessly. Jasper can generate it all, be it catchy social media posts, value-packed blogs, or compelling ad copies. 

The platform is designed to understand context and generate high-quality, human-like text, making content creation easier, faster, and more efficient.

Key Features

• Intuitive AI Writer: Jasper crafts high-quality and engaging content across numerous formats, such as blog posts, ad copy, emails, social media posts, and more.
• Templates: The platform provides various templates for different content types and industries, enabling users to create a compelling copy within minutes.
• Long-form Assistant: Jasper's Long-form Assistant helps produce longer content, such as blog posts or eBooks, by providing relevant suggestions and continuations.
• Surfer SEO Integration: The Surfer SEO integration allows users to optimize their content for SEO while creating it, taking the guesswork out of content optimization.
• AI Translation: Jasper features a tool that supports multiple languages, making translation tasks simple and quick.
• Command Feature: Users can give Jasper specific instructions using the Command feature, making it adept at following unique writing instructions.

Best For

Jasper is an ideal tool for anyone dealing with content creation, from individual bloggers and freelance writers to large-scale marketing agencies, corporations, and startups.

3. Acquisio

Acquisio is a top-notch AI-powered platform primarily designed for digital marketers focusing on programmatic media buying. It provides streamlined and efficient social, search, and display advertising solutions across various platforms. 

With its robust features like automated bid and budget management and reporting, Acquisio helps businesses maximize their digital advertising results while saving time and resources.

Key Features

• Campaign Management: Acquisio offers comprehensive campaign management tools that allow users to manage and optimize campaigns across multiple platforms (Facebook, Bing, Google, etc).
• Automated Bidding and Budget Optimization: Acquisio provides an AI-driven bid and budget management solution that optimizes campaigns based on your goals.
• Reporting and Analysis: The platform provides detailed reports and real-time analytics to track your performance, providing actionable insights to make data-driven decisions.
• Acquisio Turing: Named after the father of AI, Alan Turing, Acquisio Turing is a suite of AI algorithms that helps improve programmatic campaign performance.
• Local Campaigns and Resellers: Acquisio supports over 25,000 small business advertisers and is excellent for scaling local and reseller campaigns.

Best For

Acquisio is best suited for digital marketing agencies, PPC advertisers, and small to medium-sized businesses looking to drive more effective programmatic ad campaigns. Its powerful automation and optimization features make it an excellent tool for managing cross-platform ad campaigns.

4. Albert AI

Albert AI is a fully autonomous, cross-channel AI platform designed to assist marketers in planning, executing, testing, and optimizing their digital advertising campaigns.

Key Features

• Autonomous Media Buying: With its AI capabilities, Albert autonomously manages and optimizes media buying on multiple platforms, executing real-time bidding and optimizing ad spending.
• Cross-Channel Execution: Albert manages advertisements across all channels – search, social, mobile, email, and more – ensuring a comprehensive and consistent marketing approach.
• Audience Targeting: Based on collected data, the platform identifies potential customers, ensuring that suitable ads reach the right people at the right time.
• Insightful Analytics and Reports: Albert provides detailed performance reports and analytics, arming marketers with actionable insights to make informed decisions.
• Predictive Analytics: Using historical data and predictive analytics, the platform can forecast future outcomes, aiding in strategy planning and risk mitigation.

Best For

Albert AI is a perfect fit for businesses and digital marketers seeking to automate digital marketing processes while significantly improving advertising efficiency. Whether you're a small business looking to make an impact or a large-scale corporation aiming to streamline and enhance your digital marketing efforts, Albert AI offers an innovative, comprehensive solution.

5. MarketMuse

MarketMuse is an AI-powered content optimization and strategy platform designed for content marketers, SEO professionals, and businesses needing support crafting high-quality, engaging, and SEO-driven content. 

With its advanced content analysis and planning tools, MarketMuse quickly identifies gaps and opportunities within your content landscape, enabling you to create content that stands out and drives organic traffic.

Key Features

• Content Optimization: MarketMuse analyzes your content and provides actionable insights to improve its quality and SEO performance.
• Content Briefs: The platform generates data-driven content briefs, complete with target keywords, semantic analysis, and competitor insights, to aid content creators in crafting top-performing content.
• Competitive Content Analysis: MarketMuse analyses your site's content against competitors' to identify gaps, rank potential, and uncover new topic opportunities.
• Keyword and Topic Research: With AI-driven research, the platform uncovers trending topics, long-tail keywords, and associated semantically related terms, ensuring you stay ahead of the content curve.
• Content Planning: MarketMuse's pre-built templates enable you to plan and map out your content strategy, optimizing for both search engines and user engagement.
• Content Scoring: The platform's content score system measures how well your content matches the user intent and quality expectations for a given topic.

Best For

MarketMuse is an ideal solution for content marketers, SEO professionals, digital marketing agencies, and businesses looking to improve their content quality, drive more organic traffic, and enhance their online presence. Whether you're a small business or a large enterprise, MarketMuse can help you achieve your content goals and gain a competitive edge in an ever-evolving digital world.

6. Zapier

Zapier stands as a potent online automation tool, designed to interconnect your favorite apps for a more streamlined workflow and heightened productivity. Not only does it automate monotonous tasks to free up businesses and individuals for core responsibilities, but it also offers an AI chatbot builder, adding another dimension to its time-saving capabilities. This tool can help businesses create conversational workflows and automate responses, leading to improved customer interaction and increased efficiency.

Key Features

• Automated Workflows: Zapier helps to create automated workflows (Zaps) between applications that trigger based on specific conditions or events.
• Multi-step Zaps: The platform allows users to build multi-step Zaps. This means a single trigger can lead to multiple actions across several apps.
• App Integrations: Zapier can connect and interact with over 3,000 applications, making it versatile for almost any task.
• Task History: It maintains a comprehensive task history to help users monitor their workflows and troubleshoot when necessary.
• Built-in Apps: Zapier also includes built-in apps such as Formatter to help with text, number, and date manipulations, Email and RSS for communication, and many more.

Best For

Zapier is best for businesses of all sizes, freelancers, and individuals who want to automate their day-to-day activities and integrate their preferred apps to streamline processes. Whether you're in marketing, sales, HR, IT, or an entrepreneur looking to automate your digital tasks, Zapier provides a flexible, scalable solution that can fit almost any automation need. Its impressive compatibility with thousands of apps makes it an integral tool in today's fast-paced digital environment.

7. Frase

Frase is an advanced AI-driven content optimization tool to assist content creators, SEO experts, and digital marketers. It leverages artificial intelligence to analyze topical relevance, identify content gaps, improve SEO, and interact with users via an AI chatbot. 

With Frase, creators can craft high-quality content that resonates with the audience and drives organic traffic.

Key Features

• Content Creation and Optimization: Frase helps enhance the content's quality and relevance by providing AI-guided suggestions and improvements.
• Competitive Analysis: It analyzes competitors' content in-depth to uncover content gaps and opportunities.
• SEO Analysis: Frase provides SEO guidance by analyzing target keywords and suggesting how to rank higher on search engine result pages.
• AI Chatbot: Frase offers a conversational AI feature that helps answer users' questions on your site, boosting engagement and enhancing user experience.
• Document Analysis: With Frase's AI, users can generate summaries of documents or articles to get key points without reading the entire text.

Best For

Frase is suitable for content creators, SEO specialists, digital marketers, and businesses aiming to enhance their content strategy and SEO performance. Its features provide a wealth of insights, making crafting content that stands out and ranks well easier.

8. Phrasee

Phrasee is an AI-powered copywriting tool that enhances email, social media, and web push marketing with high-performing, targeted language. Leveraging natural language processing (NLP) and machine learning technology, Phrasee creates data-driven, brand-compliant copy that resonates with your audience and drives better campaign results.

Key Features

• Data-Driven Copywriting: Phrasee's AI algorithms generate copy following an iterative learning process to improve performance consistently.
• Brand Compliance: The platform can craft copy that matches your brand's tone of voice, ensuring consistency across all communications.
• Optimization for Channels: Phrasee specializes in optimizing copy for various marketing channels like email, social media, and web push notifications.
• Advanced Analysis: The platform provides in-depth analytics and insights, allowing marketers to track language performance and refine their campaigns.
• Integration: Phrasee seamlessly integrates with popular marketing orchestration platforms, streamlining your copywriting process and enabling easier campaign management.

Best For

Phrasee is an ideal solution for businesses, digital marketers, and copywriters seeking to generate captivating, high-quality copy that truly speaks to their target audience. Its unique combination of AI technology, NLP, and machine learning enables the polished, tailored copy that grabs attention and drives results.

9. Optimove

Optimove is a sophisticated customer relationship management (CRM) and marketing automation platform driven by AI. It provides intelligent customer segmentation, predictive analytics, and personalized multi-channel campaigns to help businesses maintain strong user relationships, enhance customer retention, and increase revenue.

Key Features

• Customer Segmentation: Optimove segments of customers based on behavioral patterns, predicting future behavior to enable targeted marketing.
• Predictive Customer Modeling: AI and machine learning technology allow the platform to forecast customer lifetime value and predict behavior, such as churn probability.
• Multichannel Campaigns: It enables the orchestration of personalized marketing campaigns across various channels like email, mobile, web, social media, or direct mail.
• Self-Optimizing Algorithms: Optimove implements a unique algorithm that optimizes the targeting strategy, improving campaign performance over time.
• In-depth Analytics: The platform provides detailed performance analytics, including A/B testing capability, to help marketers refine their strategies based on data.

Best For

Optimove is a perfect fit for businesses of any size looking to enhance their CRM and automate their marketing efforts through data-driven insights. It suits various industry sectors, such as online retail, gaming, financial services, travel, and telecommunications.

10. Tidio

Tidio is an easy-to-use live chat and chatbot platform that helps businesses enhance customer engagement by providing instant communication and support. Designed to improve customer service, increase sales, and streamline customer interactions, Tidio offers AI-powered chatbots, custom design options, and seamless integration with popular website platforms.

Key Features

• Live Chat: Tidio enables real-time communication between businesses and their customers, facilitating immediate support and better customer experiences.
• AI-Powered Chatbots: The platform offers customizable AI-driven chatbots to automatically respond to customer inquiries, allowing 24/7 assistance and freeing up valuable time for team members.
• Multichannel Messaging: Tidio integrates with popular messaging platforms such as Facebook Messenger and WhatsApp, providing a centralized hub for customer interactions.
• Customizable Bots: Users can design chatbots to match their brand identity and tailor responses to various triggers, such as welcoming new visitors, offering promotions, or answering frequently asked questions.
• Platform Integration: Tidio seamlessly integrates with popular CMS platforms like WordPress, Shopify, and Wix, making it easy to add live chat and chatbots to any website.

Best For

Tidio is ideal for businesses of all sizes looking to improve customer engagement, elevate support services, and boost sales through real-time communication. Its customizable, AI-driven chatbots make it simple to address customers' needs, ensuring both satisfaction and loyalty in the long run.

11. Picory

Pictory is an AI-powered tool primarily designed for content marketers that simplifies the process of video creation. It empowers users to transform text-based content into professional-quality videos, enhancing the reach and impact of the content. 

With options to create videos from scripts, blog posts, or even long-form content, Pictory serves as a valuable asset for impactful content marketing.

Key Features

• Script to Video: Pictory converts scripts into professional videos, complete with AI-generated voice overs, matching visuals, and music.
• Blog Post to Video: The platform converts blog posts into captivating videos that are engaging for viewers and beneficial for SEO.
• Auto Summarize Long Videos: Pictory uses AI to extract highlights from long videos such as webinars, transforming them into engaging, short clips perfect for social media sharing.
• Auto Caption Videos: Understanding that most social media videos are viewed on mute, Pictory auto-generates captions for videos, resulting in longer viewing times.
• Collaborative Planning: Pictory supports collaboration, allowing teams and external suppliers to share assets and ideas.

Best For

Pictory's services are particularly beneficial for content marketers, social media managers, YouTube creators, agencies, and bloggers. Its straightforward and user-friendly platform ensures easy usability, opening up the benefits of video content marketing to a broad user base.

Importance of AI Tools in Digital Marketing

Digital marketing continues to move forward unfathomably, setting the stage for challenges and opportunities.

Leveraging AI tools in digital marketing has become an efficient way to stay ahead of the curve and a vital necessity in an increasingly competitive digital landscape.

Here's why AI tools are crucial in digital marketing:

1. Potential to Automate

AI allows companies to maximize their efficiency through automation. Businesses can use artificial intelligence to automate routine, human-intensive tasks such as crafting emails in volume and social media posts. This frees up employees' time to focus on more strategic projects.

2. Improved Customer Experience

AI can provide a personalized experience to users based on their behavior. Tools like chatbots can engage with customers 24/7 and answer their queries instantly. AI's ability to utilize user data helps customize the user experience, shaping products and services to align more closely with individual customer needs.

3. Accurate Data Analysis

AI tools allow marketers to extract valuable insights from extensive data sets much faster and more accurately than traditional methods. This allows businesses to understand their customer behavior better, predict future trends, and drive strategic decision-making.

4. Enhanced ROI

AI tools allow businesses to optimize their marketing campaigns in real-time, maximizing their return on investment. They can help refine audience targeting, improve ad placements, and even optimize bidding in real-time for advertising budgets.

5. Predictive Capabilities

AI’s predictive selling and forecasting capabilities can be a game-changer for marketers. Data analysis allows companies to predict future customer behavior, product demand, and market trends—helping businesses stay ahead of their competitors.

Conclusion

AI tools, from analytics engines chatbots, to predictive software, all hold a substantial promise for marketing teams - the promise of saving time, reducing costs, and enhancing accuracy while still delivering highly personalized and engaging customer experiences. The world is moving fast, and these tools will become indispensable to marketers who aim to stay competitively relevant in 2024.

However, staying up-to-date with AI in marketing is not a one-off task. It's an ongoing challenge that we all must embrace.

It's about more than just learning how to use the tools; it's about understanding the AI technology that underpins them and predicting where it might take us.