Anthony Green is a seasoned product leader and innovator with over 12 years of experience in the technology sector, specializing in SaaS product development and go-to-market strategy. He has a proven track record of transforming visionary ideas into market-leading products that drive user engagement and revenue growth. Anthony is passionate about building high-performing teams and fostering a culture of continuous improvement and customer-centricity. He is adept at navigating complex market dynamics and leveraging data-driven insights to inform product roadmaps and strategic decisions. Currently, he is focused on AI-driven solutions to enhance user experience in enterprise software.
Anthony Green's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the product strategy and execution for a flagship SaaS platform, growing its active user base from 50,000 to over 1 million within three years and achieving a 300% increase in ARR.
Received the company's 'Innovator of the Year' award for conceptualizing and launching a novel AI-powered feature set that significantly differentiated the product in a competitive market, leading to a 25% increase in customer acquisition.
Spearheaded the product localization and launch strategy for entry into three new international markets (EMEA and APAC), resulting in 20% of new revenue originating from these regions within the first year.
Invited as a keynote speaker at TechSummit 2023 to share insights on 'The Future of AI in SaaS Products', addressing an audience of over 500 industry professionals.
QUT (Queensland University of Technology) - Year 1996
St Joseph's College, Gregory Terrace - Year 1987
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Surfside is a marketing technology company that provides customer acquisition and advertising solutions tailored for businesses in regulated industries, with a strong focus on the cannabis sector. They offer a platform that utilizes data analytics and privacy-compliant methodologies to help brands effectively target, reach, and engage their desired audiences, thereby driving sales and customer growth. Their services aim to simplify the complexities of advertising in highly regulated markets.
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