Oktopost vs Sprout Social
How do Oktopost and Sprout Social compare against each other? And what features does Highperformr provide?
Overview
Oktopost and Sprout Social: What They Offer
Oktopost is tailored for B2B organizations, honing in on lead generation and employee advocacy while offering strong CRM integration. It's perfect for companies focused on linking social media efforts directly to sales outcomes
Sprout Social appeals to various business sizes with its robust analytics and detailed social engagement tools. It's especially useful for businesses seeking comprehensive insights and effective team collaboration on social media tasks.
In short, Oktopost excels in B2B lead management, whereas Sprout Social shines in broad social media engagement and analytics.
What is Highperformr?
Highperformr.ai makes it easy to write, share, and engage as a team on LinkedIn and X (Twitter). Highperformr.ai helps businesses amplify their social media presence and drive growth. Highperformr.ai provides easy-to-use tools for social media publishing, team collaboration, employee advocacy, and social media analytics.
Let’s compare features, pricing, reviews, advantages, and disadvantages of Oktopost vs Sprout Social, and assess why Highperformr stands out as a superior option.
So what are these?
What is Oktopost?
Oktopost is a B2B-focused social media management tool. It aids in lead generation, tracks social media ROI, and integrates with CRM systems, making it ideal for aligning social strategies with business objectives.
What is Sprout Social?
Sprout Social stands out as a comprehensive platform for social media management and optimization, allowing businesses to schedule, publish, and analyze their social media content seamlessly. Moreover, it provides robust social listening and collaboration tools, aiding businesses in effectively managing their social media presence.
Highperformr vs. Oktopost vs. Sprout Social
Here are the list of features that Oktopost, Sprout Social, and Highperformr offer – and you'll see why Highperformr is easily the best of the lot.
Unlimited
Able to create and publish multiple mosts
Unlimited Posts
Not able to create Thread posts
Manage 1 X account. Multiple social accounts coming soon
Unlimited social profiles
Advanced Analytics:
- Follower Trend
- AI coach insights
- Recent post insights
- Top engagement posts
- Media engagement
- Account engagement
- Post consistency tracker
- Follower Gain v/s loss tracker
- Engagement trends
- Top Posts & Replies
- Competitor Analysis
- Follower Analysis
- Post Performance
- Attribution
- Hashtag Analysis
- Sentiment Analysis
- Trend Analysis
- Brand Monitoring
- Cross network profile, post, tag
- X Trends & keywords
- Twitter paid performance
- Competitor performance
- Unlimited AI post suggestions
- Auto-generated tweet templates
- Dedicated AI coaching page to get more personalised posts generated
Able to create AI posts
- Able to change the tone
- Able to generate 3 options for a post
- Able to generate AI post only above 10 characters
Allows creation for clipboard posting
Able to generate
Able to generate
Coming soon
- Salesforce
- Marketo
- Microsoft teams
- Bitly
- Google analytics
- Canva
- Zapier
- Bitly
- Canva
- Dropbox
- Google drive
- Tableau
- Zendesk
- Slack
- Unlimited Drafts
- AI generated tweets
- Unlimited Tweet Threads
- Delete, edit the draft
- Unlimited Drafts
- Customised Drafts
- Create a duplicate draft
- Preview how a post displays before publishing
- Add draft to activity
- Auto Repost
- Delay thread
- Autopilot for post ideas
- Cross-publishing - coming soon
- Employee Advocacy
- Autoposter
- Link Shortening
- Assigning cases
- Export logs
- Mention(@) while creating a post
- Individual user
- Teams coming soon
- Approval Workflows
- Users and Permissions
- Team conversation on a post
- Set user permissions
- Simple approval process
LinkedIn coming soon.
- Tiktok
- YouTube
- TikTok
Reviews of Oktopost
Pros
- B2B Marketing Focus: Specifically designed for B2B enterprises, Oktopost enhances social media for lead generation and branding.
- Detailed Analytics: Offers comprehensive insights into post and campaign performance across social networks.
- Advanced Scheduling: Facilitates early post scheduling and content curation, ensuring a steady online presence.
- Employee Advocacy Support: Boasts robust tools for employee advocacy, encouraging content sharing within employee networks.
- Wide Integration: Seamlessly works with numerous CRM and marketing automation tools, aligning social media with overall marketing efforts.
Cons
- Usage Learning Curve: New users may face challenges learning the platform’s extensive features.
- Scheduling Issues: Users have reported problems with managing recurring posts and organizing scheduled content to prevent overlaps.
- Unclear Pricing: Lack of transparent pricing can be a barrier for small businesses or those on a tight budget.
- Platform-Specific Constraints: While excellent for LinkedIn, Oktopost may not focus as much on other social networks, affecting certain marketing strategies.
Reviews of Sprout Social
Pros
- User-Friendly Interface: Sprout Social stands out for its easy-to-navigate user interface, simplifying content management and audience engagement.
- Deep Analytics: Its sophisticated analytics tools provide in-depth insights into social media performance with detailed reporting and visualization.
- Centralized Messaging: The unified inbox feature gathers messages from all platforms in one place, enhancing customer interaction efficiency.
- Cross-Platform Posting: Enables simultaneous posting to various social networks, with customization options for each, and offers a comprehensive view of all upcoming posts and drafts.
Cons
- Pricing: Sprout Social tends to be more expensive than competitors like Hootsuite, which may deter smaller businesses due to budget constraints.
- New User Learning Curve: The platform's wide array of features might overwhelm new users initially, though mastering them brings significant benefits.
- Instagram Story Challenges: Users have expressed a need for direct publishing of Instagram stories from Sprout Social, highlighting current limitations.
- Twitter Tagging Restrictions: The platform currently lacks the functionality for directly tagging Twitter accounts in posts, limiting interaction capabilities.
Oktopost vs. Sprout Social: Scheduling and Publishing Capabilities Comparison
Oktopost and Sprout Social both stand out in social media management, but they cater to different audiences with their scheduling and publishing tools. Oktopost is designed for B2B companies, focusing on content that drives lead generation and aligns with business objectives, making it highly suitable for medium to large organizations. It offers specialized features for managing professional content on platforms like LinkedIn and integrates deeply with CRM systems for comprehensive marketing strategies.
Sprout Social, similar to Oktopost, provides powerful scheduling features, including its ViralPost technology that determines the best times for posting based on audience activity. This makes Sprout Social adept at maximizing engagement for businesses of all sizes.
While Oktopost zeroes in on B2B marketing efficiency, Sprout Social delivers a broader set of tools for detailed content planning and execution across various social networks, appealing to a wider range of businesses looking for in-depth social media interaction and analysis.
Oktopost vs. Sprout Social: Analytics Capability Comparison
Oktopost specializes in B2B analytics, offering insights into lead generation and LinkedIn content performance, ideal for businesses tracking social media's impact on sales. It focuses on metrics that matter to B2B marketing, like engagement within professional networks.
Sprout Social provides broad analytics for various business sizes, including detailed demographics and sentiment analysis. It's suited for enterprises needing deep insights across multiple platforms, with customizable reports and trend tracking for comprehensive data analysis.
In essence, Oktopost is tailored for B2B social media ROI measurement, while Sprout Social caters to businesses seeking in-depth analytics across all social media interactions.
Oktopost vs. Sprout Social: Social Media Collaboration Capability Comparison
Oktopost is geared towards B2B organizations, enhancing collaboration on content that drives lead generation, with a strong emphasis on integrating social media efforts with broader marketing strategies. It's particularly effective for teams focused on professional networking and lead conversion.
Sprout Social, with its wide range of collaboration tools, is designed for businesses of all sizes seeking to streamline their social media processes. Its features support team communication, content approval, and role assignments across various platforms, ideal for maintaining a cohesive social media strategy.
While Oktopost excels in collaborative tools for B2B marketing and sales alignment, Sprout Social offers comprehensive collaboration features for diverse teams aiming for consistent and efficient social media management.
Oktopost vs. Sprout Social: Inbox/Listening Capability Comparison
Oktopost offers specialized inbox and listening features tailored for B2B companies, focusing on monitoring professional engagements and lead-related conversations. It's particularly adept at tracking interactions that can influence B2B relationships and sales cycles, making it suitable for businesses keen on leveraging social media for lead generation and customer insights.
Sprout Social, on the other hand, provides a robust set of inbox and listening tools designed to capture a wide array of social conversations and customer feedback across multiple platforms. Its capabilities are extensive, catering to businesses of all sizes that require deep audience insights, sentiment analysis, and the ability to respond swiftly to social media interactions.
In essence, Oktopost is focused on B2B communication and lead tracking, while Sprout Social offers comprehensive listening and engagement features for a broad spectrum of social media management needs
Pricing Comparison: Oktopost vs. Sprout Social
Oktopost has not provided pricing information on their website.
Oktopost:
Oktopost's pricing plans are as follows:
- Oktopost's pricing begins at $49, offering a starting point for businesses looking to leverage its B2B social media management features.
Sprout Social:
Sprout Social's pricing plans are as follows:
- Standard: Priced at $249 per month for 1 user (billed annually), the Standard plan provides a solid foundation for social media management. Additional users can be added for an extra $199 per month each.
- Professional: At $399 per month for 1 user (billed annually), the Professional plan offers advanced features for social media management. Additional users can be included for an extra $299 per month each.
- Advanced: Geared towards extensive social media management needs, the Advanced plan is priced at $499 per month for 1 user (billed annually). Additional users can be incorporated for an extra $349 per month each.
- Enterprise: This custom-built plan is designed to meet specific business needs, offering tailored implementation and onboarding to ensure teams are up and running quickly.
Advanced Analytics & AI Powered Content Customization
Highperformr offers advanced analytics, AI-powered content customization, and audience growth features. It simplifies scheduling, delivers in-depth engagement analysis, and excels in personalizing content with data-driven insights. With a vision to expand to platforms like LinkedIn and future plans for efficient team management, Highperformr is your go-to tool for enhancing social interactions and optimizing your online presence.
Unlock Insights: Dive into Data-Driven Decision Making with Highperformr Analytics.
Empower Your Strategy: Harness AI Precision for Smarter, More Effective Engagement.
Our Verdict
Highperformr excels in Advanced Analytics and AI-Driven Content Creation with unmatched capabilities, including Follower Trend, AI coach insights, and Engagement trends.
Oktopost targets B2B needs, excelling in lead generation and LinkedIn content distribution. It's great for mid to large firms, offering detailed ROI tracking and integration with business tools, essential for strategic social media growth.
Sprout Social stands out with its comprehensive suite of social media management tools, encompassing robust analytics, publishing, and listening capabilities.
Summarizing, Oktopost is best for B2B companies aiming for detailed lead tracking and content management, making it a strong fit for medium to large enterprises. Sprout Social, known for its robust analytics, collaboration tools, and engagement features, serves businesses of all sizes looking for in-depth social media interaction. The choice between Oktopost and Sprout Social comes down to whether the focus is on B2B marketing efficiency or comprehensive social media engagement, as each offers distinct advantages tailored to different business objectives.
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