WHOOP
What Does WHOOP Do?
WHOOP is a human performance company renowned for its wearable technology and subscription service that provides continuous physiological data monitoring, personalized insights, and coaching. By tracking key metrics like heart rate variability (HRV), sleep stages, respiratory rate, and daily strain, WHOOP empowers users—from elite athletes to everyday individuals—to understand their bodies better, optimize recovery, improve sleep quality, and enhance overall performance. The platform focuses on a holistic approach to health, translating complex data into actionable recommendations to help users unlock their full potential.
Where Is WHOOP's Headquarters?
HQ Function
Serves as the central hub for WHOOP's operations, including research and development, engineering, product design, marketing, sales, corporate administration, and strategic leadership.
Notable Features:
The headquarters at One Kenmore Square is a modern, custom-designed facility spanning over 100,000 square feet. It's known for its state-of-the-art amenities, collaborative workspaces, advanced R&D labs, and fitness facilities, reflecting the company's focus on health and performance. Its iconic location near Fenway Park also adds to its prominence.
Work Culture:
WHOOP fosters a high-performance, data-driven, and innovative work culture. Employees are often passionate about health, fitness, and technology, with a strong emphasis on collaboration, continuous improvement, and a mission-driven approach to helping people live healthier lives. The environment encourages active lifestyles, and employees frequently use WHOOP products to gain personal insights.
HQ Significance:
The Boston headquarters signifies WHOOP's commitment to innovation and its roots in a city known for its strong tech and biotech ecosystem. Its prominent and expansive location at One Kenmore Square underscores the company's significant growth, brand strength, and ambition in the global human performance market.
Values Reflected in HQ: The HQ reflects WHOOP's core values such as innovation (advanced R&D spaces), performance (on-site fitness facilities), community (collaborative workspaces), and a commitment to employee well-being, all housed in a modern, dynamic environment.
Location:
WHOOP supports a global user base across numerous countries worldwide. While its primary R&D and corporate functions are centralized in its Boston HQ, the company provides its wearable technology, companion app, and subscription services internationally. This global support includes localized app experiences, international shipping capabilities, dedicated customer service for various regions, and strategic partnerships with international sports teams, athletes, and organizations. The Dublin office is pivotal in managing and scaling these international operations, ensuring a consistent brand experience while catering to regional nuances.
Street Address:
One Kenmore Square
City:
Boston
State/Province:
MA
Country:
USA
Where Else Does WHOOP Operate Around the World?
Dublin, Ireland
Address: The Lennox Building, 50 S Richmond St, Dublin 2, D02 FK02
To support and expand WHOOP's presence and user base across international regions, tailoring services, support, and go-to-market strategies to diverse local market needs and regulations.
Buying Intent Signals for WHOOP
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Who's Leading WHOOP? Meet the Executive Team
As of April 2025, WHOOP' leadership includes:
Who's Investing in WHOOP?
WHOOP has been backed by several prominent investors over the years, including:
What Leadership Changes Has WHOOP Seen Recently?
In the past year (mid-2023 to mid-2024), WHOOP has strategically strengthened its executive leadership, particularly with a key appointment in product leadership to spearhead further innovation and enhance user experience. No major C-suite departures have been publicly announced during this period.
New Appointments:
What Technology (Tech Stack) Is Used byWHOOP?
Discover the tools WHOOP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WHOOP Email Formats and Examples
WHOOP primarily utilizes the [first].[last]@whoop.com email format for its employees. Other potential formats could exist but this is the most commonly observed pattern.
[first].[last]@whoop.com
Format
will.ahmed@whoop.com
Example
85%
Success rate
What's the Latest News About WHOOP?
CNBC • May 7, 2024
WHOOP fitness tracker integrates OpenAI’s GPT-4 for health coaching
WHOOP announced the launch of WHOOP Coach, an AI-powered feature leveraging OpenAI's GPT-4. This new tool provides users with personalized health and fitness coaching by offering conversational responses to their health queries based on their unique WHOOP data....more
WHOOP Newsroom / Business Wire • January 18, 2024
WHOOP Appoints Shivram Rajgopal as Chief Product Officer
WHOOP announced the appointment of Shivram Rajgopal as its new Chief Product Officer. Rajgopal, formerly at Meta and Microsoft, will lead WHOOP's product vision, strategy, and development to further enhance the member experience....more
WHOOP Newsroom / PR Newswire • September 19, 2023
WHOOP Unveils Real-Time Stress Monitoring and New Feature To Quantify Muscular Load in Strength Trainer
WHOOP introduced a new Stress Monitor feature providing real-time stress level tracking and insights, along with significant updates to its Strength Trainer, including muscular load quantification, to offer a more comprehensive workout analysis on its WHOOP 4.0 platform....more
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