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WHOOP's Overview

Total employees1070
HeadquartersBoston
Founded2012

WHOOP is a human performance company founded in 2012, best known for its wearable fitness tracker and subscription service. The WHOOP strap monitors key physiological metrics like heart rate variability (HRV), resting heart rate, respiratory rate, and sleep stages 24/7. This data is analyzed via their platform to provide users with actionable insights into recovery, strain, and sleep, aiming to help them optimize performance, improve health, and achieve personal goals. WHOOP targets athletes, fitness enthusiasts, and individuals focused on understanding and improving their overall well-being through data-driven coaching.

Where is WHOOP's Headquarters?

WHOOP officeWHOOP officeWHOOP officeWHOOP office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for research & development, engineering, product design, marketing, sales, operations, and corporate administration.

Notable Features:

Located in the iconic Kenmore Square, adjacent to Fenway Park. The modern office space occupies a significant portion of the newly redeveloped building, featuring state-of-the-art facilities and collaboration areas.

Work Culture:

Characterized by a fast-paced, high-performance environment driven by data and innovation. Employees often share a passion for health, fitness, and the company's mission to unlock human potential. Collaboration and a focus on achieving ambitious goals are central themes.

HQ Significance:

Represents a major consolidation and expansion from previous locations, symbolizing WHOOP's growth and commitment to the Boston tech ecosystem. Its central location aids talent acquisition and brand visibility.

Values Reflected in HQ: The modern, high-tech space in a re-energized urban location reflects WHOOP's values of performance, innovation, data-driven approaches, and community.

Location:

WHOOP primarily operates via a direct-to-consumer model with global shipping capabilities to numerous countries. While its physical R&D and corporate functions are concentrated in Boston, it supports its international user base through localized marketing efforts, customer service (potentially supported from Dublin), and distribution networks across North America, Europe, and other key international markets.

Street Address:

One Kenmore Square

City:

Boston

State/Province:

MA

Country:

USA

WHOOP's Global Presence

Dublin, Ireland

Address: Specific address not publicly listed, located in Dublin.

To serve and expand WHOOP's customer base and operational footprint within the EMEA (Europe, Middle East, Africa) region.

Buying Intent Signals for WHOOP

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of WHOOP

As of April 2025, WHOOP' leadership includes:

Will Ahmed - Founder & Chief Executive Officer
John Capodilupo - Co-Founder & Chief Technology Officer
Aurelian Nicolae - Co-Founder & Lead Inventor
Mark McLaughlin - Chief Financial Officer
Joel Curran - Chief Marketing Officer
Benjamin Foster - Chief Product Officer
Mounir Zok - Chief Technology & AI Officer
Jaime Barandiarán - Chief People Officer

Investors of WHOOP

WHOOP has been backed by several prominent investors over the years, including:

SoftBank Vision Fund
IVP (Institutional Venture Partners)
Thursday Ventures
Accomplice
Founder Collective
Two Sigma Ventures
Collaborative Fund
Prometheus Capital
Cavu Ventures
Notable individual athletes and executives

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

WHOOP bolstered its executive team, particularly in technology, AI, and marketing leadership roles towards the latter half of 2023. No major, publicly announced executive departures were noted during this specific timeframe.

New Appointments:

Mounir Zok, Mounir Zok appointed as Chief Technology & AI Officer, signaling a strategic push into AI-driven features.
Joel Curran, Joel Curran appointed as Chief Marketing Officer to oversee global marketing initiatives.

Technology (Tech Stack) used by WHOOP

Discover the tools WHOOP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

WHOOP Email Formats and Examples

WHOOP commonly utilizes the first initial followed by the last name email format for its employees.

[first_initial][last]@whoop.com

Format

wahmed@whoop.com

Example

85%

Success rate

News and media

WareableMay 16, 2024

WHOOP adds Strava Route integration to take on Apple Watch Ultra

WHOOP announced an integration allowing users to sync Strava Routes directly to the WHOOP app, enhancing its features for runners and cyclists by providing route visualization alongside performance data....more

TechCrunchSeptember 27, 2023

WHOOP partners with OpenAI to bring generative AI coaching feature to its wearable

WHOOP launched WHOOP Coach, powered by OpenAI's GPT-4, an AI-driven feature designed to provide users with personalized health and fitness coaching based on their unique data....more

WHOOP NewsroomAugust 16, 2023

WHOOP Appoints Joel Curran as Chief Marketing Officer

WHOOP announced the hiring of Joel Curran as its new CMO, bringing experience from companies like Bose and Staples to lead the company's global marketing efforts....more

Endurance.bizFebruary 15, 2024

WHOOP extends official fitness wearable partnership with CrossFit

WHOOP and CrossFit announced a multi-year extension of their partnership, designating WHOOP as the Official Fitness Wearable of CrossFit, continuing integration into the CrossFit Games and community....more

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