WHOOP is a human performance company founded in 2012, best known for its wearable fitness tracker and subscription service. The WHOOP strap monitors key physiological metrics like heart rate variability (HRV), resting heart rate, respiratory rate, and sleep stages 24/7. This data is analyzed via their platform to provide users with actionable insights into recovery, strain, and sleep, aiming to help them optimize performance, improve health, and achieve personal goals. WHOOP targets athletes, fitness enthusiasts, and individuals focused on understanding and improving their overall well-being through data-driven coaching.
Serves as the central hub for research & development, engineering, product design, marketing, sales, operations, and corporate administration.
Located in the iconic Kenmore Square, adjacent to Fenway Park. The modern office space occupies a significant portion of the newly redeveloped building, featuring state-of-the-art facilities and collaboration areas.
Characterized by a fast-paced, high-performance environment driven by data and innovation. Employees often share a passion for health, fitness, and the company's mission to unlock human potential. Collaboration and a focus on achieving ambitious goals are central themes.
Represents a major consolidation and expansion from previous locations, symbolizing WHOOP's growth and commitment to the Boston tech ecosystem. Its central location aids talent acquisition and brand visibility.
WHOOP primarily operates via a direct-to-consumer model with global shipping capabilities to numerous countries. While its physical R&D and corporate functions are concentrated in Boston, it supports its international user base through localized marketing efforts, customer service (potentially supported from Dublin), and distribution networks across North America, Europe, and other key international markets.
One Kenmore Square
Boston
MA
USA
Address: Specific address not publicly listed, located in Dublin.
To serve and expand WHOOP's customer base and operational footprint within the EMEA (Europe, Middle East, Africa) region.
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As of April 2025, WHOOP' leadership includes:
WHOOP has been backed by several prominent investors over the years, including:
WHOOP bolstered its executive team, particularly in technology, AI, and marketing leadership roles towards the latter half of 2023. No major, publicly announced executive departures were noted during this specific timeframe.
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WHOOP commonly utilizes the first initial followed by the last name email format for its employees.
[first_initial][last]@whoop.com
Format
wahmed@whoop.com
Example
85%
Success rate
Wareable • May 16, 2024
WHOOP announced an integration allowing users to sync Strava Routes directly to the WHOOP app, enhancing its features for runners and cyclists by providing route visualization alongside performance data....more
TechCrunch • September 27, 2023
WHOOP launched WHOOP Coach, powered by OpenAI's GPT-4, an AI-driven feature designed to provide users with personalized health and fitness coaching based on their unique data....more
WHOOP Newsroom • August 16, 2023
WHOOP announced the hiring of Joel Curran as its new CMO, bringing experience from companies like Bose and Staples to lead the company's global marketing efforts....more
Endurance.biz • February 15, 2024
WHOOP and CrossFit announced a multi-year extension of their partnership, designating WHOOP as the Official Fitness Wearable of CrossFit, continuing integration into the CrossFit Games and community....more
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