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Liquid Death's Overview

Total employees200
HeadquartersLos Angeles
Founded2017

Liquid Death is a beverage company renowned for its unconventional and heavy-metal-inspired branding of natural mountain water. Packaged in infinitely recyclable aluminum tallboy cans, the company's core mission is to 'Murder Your Thirst' and 'Death to Plastic.' Founded on the premise of making healthy and sustainable choices more entertaining, Liquid Death has expanded its product line from still and sparkling water to include flavored sparkling waters and iced teas. Its viral, humor-driven marketing campaigns and focus on environmental responsibility have cultivated a loyal fanbase and propelled it to a billion-dollar valuation, disrupting the traditional beverage industry.

Where is Liquid Death's Headquarters?

Liquid Death officeLiquid Death officeLiquid Death officeLiquid Death office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central command for all corporate functions, including marketing, brand strategy, operations, finance, and product development.

Notable Features:

While a private office, the space is designed to embody the brand's edgy and creative ethos, likely featuring custom art, murals, and an open-plan layout to foster collaboration. It's less of a traditional corporate office and more of a creative studio.

Work Culture:

The work culture at Liquid Death HQ is described as fast-paced, irreverent, and highly collaborative. It mirrors their public brand persona: anti-corporate, creative, and focused on disruption and humor.

HQ Significance:

Located in 'Silicon Beach,' the headquarters' location provides access to a rich pool of talent in marketing, entertainment, and technology, which is crucial for the company's viral marketing-led growth strategy.

Values Reflected in HQ: The headquarters reflects the company's core values of creativity, sustainability (through office practices), and rebellion against corporate norms. The environment is designed to inspire the out-of-the-box thinking that defines their brand.

Location:

While headquartered in the US, Liquid Death has a growing global presence focused on key markets. Its products are sold across the United States, United Kingdom, and are expanding into other European nations. Global functions are primarily managed from the US headquarters, with regional teams and distribution partners supporting sales, logistics, and marketing efforts internationally. Their workforce is also partially remote, with employees contributing from various locations worldwide.

Street Address:

4077 Redwood Ave

City:

Los Angeles

State/Province:

CA

Country:

USA

Liquid Death's Global Presence

Amsterdam, Netherlands

Address: Not publicly listed; likely a shared workspace or logistics hub.

This presence is key for managing logistics, retailer relationships, and regional marketing campaigns tailored to the European market, supporting the brand's international growth.

Buying Intent Signals for Liquid Death

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Liquid Death

As of April 2025, Liquid Death' leadership includes:

Mike Cessario - Co-founder & Chief Executive Officer
Stephen Ballard - Chief Financial Officer
J.R. Riggins - Co-founder
Dan Murphy - SVP of Marketing
Hamish McPhee - SVP of Operations

Investors of Liquid Death

Liquid Death has been backed by several prominent investors over the years, including:

Science Inc.
Live Nation Entertainment
PowerPlant Partners
SuRo Capital
Velvet Sea Ventures
Tony Hawk
Whitney Cummings
Swedish House Mafia

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Liquid Death's executive team has remained stable over the past 12 months with no major publicly announced hires or departures. This follows a period of strengthening its leadership, including the significant appointment of its first CFO, Stephen Ballard, in early 2023 to prepare the company for its next phase of growth.

Technology (Tech Stack) used by Liquid Death

Discover the tools Liquid Death uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Liquid Death Email Formats and Examples

Liquid Death likely uses a simple, first-name-based email format, which is common for modern, tech-savvy companies. This structure is easy to guess and facilitates direct communication.

first@liquiddeath.com

Format

mike@liquiddeath.com

Example

90%

Success rate

News and media

ReutersMarch 7, 2024

Liquid Death news title

Canned-water startup Liquid Death has hired Goldman Sachs to lead a potential initial public offering (IPO) in the spring of 2024. The company is seeking a valuation of approximately $1.4 billion....more

Food DiveMarch 20, 2024

Liquid Death news title

Continuing its unique marketing strategy, Liquid Death released its third album, 'Greatest Hates, Vol. 3,' where negative online comments about the brand are turned into lyrics for heavy metal songs. The campaign reinforces the brand's humorous and defiant identity....more

ForbesDecember 5, 2023

Liquid Death news title

CEO Mike Cessario discussed the company's strategy to expand beyond water into other healthy beverage categories, such as iced tea and flavored sparkling water. The goal is to make the entire healthy beverage aisle more entertaining and appealing to a broader audience....more

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