Pandora
Pandora's Overview
Pandora is a leading music discovery platform and internet radio service, offering personalized music experiences to millions of users. Founded on the Music Genome Project, Pandora provides tailored radio stations based on users' favorite artists and songs. In 2019, Pandora was acquired by SiriusXM, combining its strengths with satellite radio to create a comprehensive audio entertainment powerhouse. Pandora continues to innovate in music streaming, podcast delivery, and advertising solutions, operating as a key brand under SiriusXM.
Where is Pandora's Headquarters?
HQ Function
Primary hub for Pandora's engineering, product development, design, and West Coast operations. Teams here focus on enhancing the Pandora music streaming service, developing new features, and managing technical infrastructure.
Notable Features:
Historically, Pandora's Oakland office was known for its vibrant, music-themed interiors, open-plan collaboration spaces, an auditorium for all-hands meetings and live performances, and relaxation areas. The design aimed to foster creativity and reflect the company's passion for music.
Work Culture:
Pandora's work culture, particularly at its Oakland hub, has been characterized by a strong passion for music and technology, innovation, collaboration, and a relatively informal atmosphere. While now part of the larger SiriusXM corporation, efforts are often made to retain elements of this unique culture focused on employee engagement and a shared mission in audio entertainment.
HQ Significance:
The Oakland location is historically significant as Pandora's birthplace and long-standing headquarters, where the Music Genome Project evolved into a leading streaming service. It remains a key center for talent, innovation for the Pandora brand, and a significant tech presence in the Bay Area.
Values Reflected in HQ: The office design and atmosphere have historically reflected values such as innovation, collaboration, transparency, a deep connection to music and artists, and a user-centric approach to product development.
Location:
Pandora's music streaming service is primarily available in the United States. As part of SiriusXM, the company's overall reach includes satellite radio services covering North America (USA and Canada). Global functions supported include technology development, some content partnerships, and advertising platforms that can have a broader digital reach, although the core Pandora listener base remains US-focused. SiriusXM programming is also available on apps globally.
Street Address:
2100 Franklin St
City:
Oakland
State/Province:
CA
Country:
USA
Pandora's Global Presence
New York, NY/USA
Address: 1221 Avenue of the Americas, New York, NY 10020
Serves as the central command for East Coast operations and national/global strategy.
Washington, D.C./USA
Address: 1500 Eckington Pl NE, Washington, D.C. 20002
Key for broadcast infrastructure, satellite operations, and regulatory affairs for SiriusXM.
Boulder, CO/USA
Address: 4888 Pearl E Cir, Boulder, CO 80301
Key R&D and engineering site, leveraging Boulder's tech talent pool for advancing SiriusXM's in-car entertainment and telematics capabilities.
Atlanta, GA/USA
Address: Terminus 200, 3333 Piedmont Rd NE, Atlanta, GA 30305
Regional sales and advertising operations hub.
Buying Intent Signals for Pandora
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Pandora
As of April 2025, Pandora' leadership includes:
Investors of Pandora
Pandora has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
SiriusXM has seen key executive appointments and transitions over the past year, particularly in finance and marketing, to strengthen its leadership in the evolving audio entertainment landscape.
Departures
New Appointments:
Technology (Tech Stack) used by Pandora
Discover the tools Pandora uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Pandora Email Formats and Examples
Pandora employees, as part of SiriusXM, typically use email addresses associated with the siriusxm.com domain. Common formats observed include [first].[last]@siriusxm.com and [first_initial][last]@siriusxm.com. For example, an employee named Jane Doe might have an email address like jane.doe@siriusxm.com.
[first].[last]@siriusxm.com
Format
jane.doe@siriusxm.com
Example
75%
Success rate
News and media
SiriusXM Investor Relations • April 30, 2024
SiriusXM Reports First Quarter 2024 Results
SiriusXM announced its first quarter 2024 operating and financial results, detailing subscriber performance, revenue figures, and strategic updates for its audio entertainment services, including Pandora. The company highlighted efforts to enhance its platform and content offerings....more
SiriusXM Press Room • February 28, 2024
SiriusXM and Audible Announce Multi-Year Agreement to Bring Audible’s Premium Audio Content to SiriusXM Subscribers
SiriusXM and Audible revealed a multi-year agreement that will make a selection of Audible’s premium audio content, including audiobooks and podcasts, available to SiriusXM subscribers. This partnership aims to broaden the range of audio entertainment accessible through the SiriusXM platform....more
SiriusXM Press Room • December 6, 2023
SiriusXM Launches New App Experience, Ushering in a New Era in Audio Entertainment
SiriusXM launched its new streaming app, offering a revamped experience with enhanced personalization, more content discovery features, and a unified platform for its diverse audio offerings, including music channels, podcasts, and exclusive shows. This includes features and content relevant to Pandora users within the broader SiriusXM ecosystem....more
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