HQ Function

Serves as the central operational hub, housing a key showroom for customer interaction, product display, and order pick-up, alongside administrative, marketing, and support functions for the e-commerce platform.

Notable Features:

Strategically located within the well-known Apaca industrial and commercial complex. The showroom provides a vital physical touchpoint for an online business, allowing customers to view products, receive direct assistance, and collect online orders.

Work Culture:

A dynamic, fast-paced environment characteristic of the e-commerce sector, focusing on innovation, efficiency in logistics, customer service excellence, and adaptability to evolving market trends and consumer demands. Likely promotes teamwork across departments like sales, IT, logistics, and customer support.

HQ Significance:

The headquarters and showroom are pivotal to CEL.ro's operations in Romania, facilitating direct customer engagement, brand visibility, and efficient management of a large-scale online retail business in a competitive market.

Values Reflected in HQ: Customer-centricity (through its accessible showroom and support), operational efficiency, and adaptability by being situated in a redeveloped commercial hub.

Location:

CEL.ro primarily focuses its e-commerce operations and customer service within Romania. While it sources a wide array of products globally through international distributors and manufacturers, its sales, marketing, and direct customer engagement are concentrated on the Romanian market. Its global interactions are predominantly on the supply chain and product sourcing side, rather than direct international retail operations.

Street Address:

Bulevardul General Vasile Milea, Nr. 4F (Incinta Apaca)

City:

Bucharest

State/Province:

Bucharest

Country:

Romania