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Catalina Digital's Overview

Total employees1300
HeadquartersSt. Petersburg
Founded1983

Catalina Digital is a leader in shopper intelligence and personalized digital media, providing data-driven marketing solutions for CPG brands and retailers. Leveraging decades of experience, they offer targeted advertising, promotional campaigns, and measurement services to influence purchase behavior and drive sales both in-store and online. Their solutions help clients understand consumer habits and deliver relevant experiences to shoppers.

Where is Catalina Digital's Headquarters?

Catalina Digital officeCatalina Digital officeCatalina Digital officeCatalina Digital office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic planning, product development, data analytics, client services, and corporate operations for Catalina's global activities.

Notable Features:

Modern office facilities within the Carillon Park, designed to foster collaboration and innovation, equipped with advanced technology infrastructure.

Work Culture:

A dynamic and data-driven environment encouraging innovation, teamwork, and a focus on delivering measurable results for clients. Employees often describe a supportive atmosphere with opportunities for growth.

HQ Significance:

The St. Petersburg headquarters is pivotal for Catalina's operations, connecting its U.S. and international teams, and driving the company's leadership in shopper intelligence and digital media.

Values Reflected in HQ: The headquarters likely reflects Catalina's values of innovation, customer focus, data-driven decision-making, and collaboration through its design and operational focus.

Location:

Catalina Digital supports its CPG and retail clients globally with key operational hubs and offices in North America (USA), Europe (France), and Asia (Japan). Their services, including shopper intelligence, personalized digital media, and campaign measurement, are deployed internationally, tailored to local market dynamics. Costa Rica serves as a major operations support center, enhancing global service delivery.

Street Address:

200 Carillon Parkway

City:

St. Petersburg

State/Province:

Florida

Country:

USA

Catalina Digital's Global Presence

Boulogne Billancourt, France

Address: 58 Avenue Edouard Vaillant, 92100 Boulogne Billancourt

Key hub for European market strategies, campaign execution, and partnership management in the region.

Tokyo, Japan

Address: Akasaka Garden City 4F, 4-15-1 Akasaka, Minato-ku, Tokyo 107-0052

Drives growth and service delivery in Japan, focusing on localized data analytics and targeted promotions.

Heredia, Costa Rica

Address: Global Business Services Center, Heredia (Specific street address may vary, confirm via direct contact)

Provides essential operational support and shared services, leveraging regional talent for efficiency and global service delivery.

Buying Intent Signals for Catalina Digital

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Catalina Digital

As of April 2025, Catalina Digital' leadership includes:

Wesley Bean - President and Chief Executive Officer
Tom Corley - Global Chief Revenue Officer
Kevin Latchford - Chief Financial Officer
Tina Mc Cauley - Chief People Officer
Marcus Matthews - Chief Technology Officer
Stacy Gellman - Chief Marketing Officer
Sean Murphy - Chief Data & Analytics Officer
Philip Georgiou - General Counsel and Corporate Secretary

Investors of Catalina Digital

Catalina Digital has been backed by several prominent investors over the years, including:

Brigade Capital Management (Majority Owner)
Guggenheim Investments (Majority Owner)
Littlejohn & Co. (Majority Owner)
Other institutional lenders (following 2024 debt-for-equity swap)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Catalina Digital has experienced key leadership appointments in the last 12-18 months, including a new CEO and CTO, as part of its strategic initiatives to drive growth and enhance its technological capabilities in the shopper intelligence landscape. This follows the departure of the previous CEO.

Departures

Wayne Powers, Wayne Powers resigned from his position as President and CEO.

New Appointments:

Wesley Bean, Wesley Bean appointed as new President and CEO to lead Catalina.
Marcus Matthews, Marcus Matthews appointed as new CTO to spearhead technology strategy.

Technology (Tech Stack) used by Catalina Digital

Discover the tools Catalina Digital uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Catalina Digital Email Formats and Examples

Catalina Digital primarily utilizes the email format first.last@catalina.com for its employees. While this is the most common structure, other formats may exist within the organization.

first.last@catalina.com

Format

jane.doe@catalina.com

Example

85%

Success rate

News and media

Catalina / PR NewswireMarch 12, 2024

Catalina Digital and Epsilon Announce Retail Media Partnership to Bring First-Party Data Activation and Closed-Loop Measurement to Epsilon Audiences

Catalina and Epsilon have partnered to integrate Catalina's extensive shopper data with Epsilon's CORE ID, enabling CPG brands to reach precise audiences and measure sales uplift effectively across Epsilon's digital media ecosystem....more

Catalina / PR NewswireFebruary 27, 2024

Catalina Digital Announces Successful Completion of Transaction That Significantly Strengthens Financial Foundation

Catalina completed a recapitalization transaction, resulting in a significant reduction of debt and new majority ownership by a consortium of its lenders, including Brigade Capital Management, Guggenheim Investments, and Littlejohn & Co. This positions the company for future investment and growth....more

Catalina / PR NewswireJune 5, 2023

Catalina Digital Appoints Wesley Bean as President and Chief Executive Officer

Wesley Bean has been named the new President and CEO of Catalina. He brings a wealth of experience in technology, data analytics, and executive leadership to guide Catalina's strategic direction and growth in the evolving retail landscape....more

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