Better Images of AI
Better Images of AI's Overview
Better Images of AI is a pioneering collaborative initiative dedicated to transforming the visual narrative surrounding artificial intelligence. It addresses the prevalent issue of stereotypical and often misleading imagery of AI (such as glowing brains or anthropomorphic robots) by creating, curating, and promoting a free library of more accurate, diverse, and thoughtfully contextualized images. The project aims to empower journalists, educators, researchers, artists, and the general public to use visuals that foster a more informed and nuanced understanding of AI's capabilities, societal impact, and ethical considerations. By offering these resources and fostering critical dialogue, Better Images of AI seeks to improve global AI literacy and encourage responsible AI development and deployment.
Where is Better Images of AI's Headquarters?
HQ Function
Serves as a primary academic and research hub for the project, facilitating research, development of resources, curation of images, and coordination of global outreach efforts.
Notable Features:
Situated within the intellectually stimulating and historic environment of the University of Cambridge, providing access to leading AI researchers and academic resources.
Work Culture:
The project fosters a collaborative, research-driven, and mission-oriented work culture focused on ethical AI, public engagement, and open access principles. It thrives on interdisciplinary cooperation and a commitment to improving societal understanding of AI.
HQ Significance:
Anchoring aspects of the project at a prestigious institution like the University of Cambridge lends academic credibility, research rigor, and a strong ethical framework to the initiative's global efforts.
Values Reflected in HQ: The operational setup reflects values of academic rigor, ethical responsibility, open collaboration, global accessibility, and a commitment to public good and informed discourse.
Location:
Better Images of AI supports functions globally through its open-access digital platform, providing a free image library, guidelines, and research findings to users worldwide. Its collaborative model inherently involves international partners and contributors, fostering a global conversation on AI's visual representation. The resources are utilized by educators, journalists, researchers, developers, and policymakers across different countries to improve AI literacy and communication internationally.
Street Address:
Leverhulme Centre for the Future of Intelligence, 16 Mill Lane
City:
Cambridge
State/Province:
Cambridgeshire
Country:
United Kingdom
Better Images of AI's Global Presence
Distributed (Global Collaboration)
Address: N/A (Primarily digital collaboration)
To ensure diverse global perspectives are incorporated into the project, broaden its reach, and tailor its impact to different cultural and regional contexts in AI representation.
Buying Intent Signals for Better Images of AI
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Executive Team of Better Images of AI
As of April 2025, Better Images of AI' leadership includes:
Investors of Better Images of AI
Better Images of AI has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Better Images of AI operates as a collaborative research and resource project, where team composition is often tied to project phases and individual researchers' affiliations rather than traditional corporate executive movements. No major publicly announced hires or exits within the core project leadership have been identified in the last 12 months. The team remains focused on its mission.
Technology (Tech Stack) used by Better Images of AI
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Better Images of AI Email Formats and Examples
Better Images of AI primarily uses a general contact email for inquiries and communication regarding the project. Individual collaborators and advisors typically use email addresses associated with their respective institutions or organizations.
hello@betterimagesofai.org (General Inquiries)
Format
hello@betterimagesofai.org
Example
95%
Success rate
News and media
lcfi.cam.ac.uk (Leverhulme Centre for the Future of Intelligence) • April 25, 2023
Better Images of AI project wins Webby Award
The Better Images of AI project was honored with a Webby Award in the 'Websites and Mobile Sites - AI, Machine Learning & Bots' category, recognizing its excellence in creating more nuanced and representative AI imagery....more
foundation.mozilla.org (Mozilla Foundation) • March 21, 2023
Better Images of AI is challenging tech’s tired visual tropes
Mozilla Foundation highlighted its support for Better Images of AI, detailing how the project is working to change stereotypical visual representations of artificial intelligence by providing free, diverse, and thoughtful images....more
bbc.co.uk (BBC R&D) • February 14, 2023
Better Images of AI - guidelines and new image collections
BBC R&D, a founding partner, discussed the release of new image collections and guidelines by Better Images of AI, aimed at helping creators and communicators use more responsible and representative visuals for AI....more
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