Beats by Dre
Beats by Dre's Overview
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. The company's iconic product line of premium consumer headphones, earphones, and speakers quickly became a cultural phenomenon, known for its distinct sound profile and stylish design. Beats Electronics revolutionized the premium headphone market and introduced a new generation to high-quality sound. In July 2014, Apple Inc. acquired Beats for $3 billion. Under Apple's ownership, Beats continues to expand its product offerings, focusing on delivering the energy, emotion, and excitement of music playback as intended by artists in the recording studio. The brand maintains its strong identity in music and pop culture, integrating Apple's technology and global reach.
Where is Beats by Dre's Headquarters?
HQ Function
The headquarters serves as the central hub for Beats' operations, including product design and engineering, marketing, brand strategy, and administrative functions. It's where the core innovation for Beats audio products takes place.
Notable Features:
The Beats Campus, designed by Bestor Architecture, features a modern, open-plan layout with vibrant aesthetics. It includes two main buildings connected by a central courtyard, encompassing advanced sound labs, design studios, and collaborative workspaces tailored to foster creativity and innovation.
Work Culture:
As a part of Apple, Beats cultivates a work environment that emphasizes innovation, quality, and design excellence. The Culver City HQ retains a unique, dynamic energy rooted in music and youth culture, promoting collaboration and a passion for sound among its employees.
HQ Significance:
The headquarters is significant as the nerve center for one of the world's most recognizable audio brands. Its location in the Los Angeles area provides proximity to the music, entertainment, and tech industries, which are integral to the Beats identity and collaborations.
Values Reflected in HQ: The headquarters' design and atmosphere reflect Beats' core values: a deep connection to music and artists, cutting-edge design, premium quality, innovation, and a collaborative, energetic spirit.
Location:
Beats by Dr. Dre products are marketed, sold, and supported globally, leveraging Apple Inc.'s extensive worldwide infrastructure. This includes availability through Apple Stores (retail and online), and a wide network of authorized resellers and carriers in numerous countries. Apple's global operational teams manage international logistics, marketing campaigns, customer service, and regional strategies for the Beats brand, ensuring a consistent experience for customers around the world.
Street Address:
8600 Hayden Place
City:
Culver City
State/Province:
California
Country:
USA
Beats by Dre's Global Presence
Global Operations Integrated with Apple Inc.
Address: Specific Beats-branded international office addresses are not separately listed; operations are managed through Apple's global network.
To ensure global brand presence, market penetration, and customer satisfaction for Beats products, leveraging Apple's extensive international infrastructure and local expertise.
Buying Intent Signals for Beats by Dre
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Executive Team of Beats by Dre
As of April 2025, Beats by Dre' leadership includes:
Investors of Beats by Dre
Beats by Dre has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Beats by Dr. Dre operates as a subsidiary of Apple Inc., specific executive movements for Beats are often integrated within Apple's broader organizational changes and may not be publicly announced separately. No major Beats-specific top executive hires or departures have been widely reported in the last 12 months. Leadership for the Beats brand is managed under Apple's relevant divisions.
Technology (Tech Stack) used by Beats by Dre
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Beats by Dre Email Formats and Examples
As Beats by Dr. Dre is part of Apple Inc., employees typically use Apple's corporate email system. Common email formats at Apple include [first_initial][last]@apple.com or [first].[last]@apple.com. While specific internal structures can vary, communication from Beats personnel would generally originate from an @apple.com address.
[first_initial][last]@apple.com or [first].[last]@apple.com (as part of Apple Inc.)
Format
jappleseed@apple.com or john.appleseed@apple.com
Example
75%
Success rate
News and media
Apple Newsroom • April 30, 2024
Apple introduces new Beats Solo Buds and all-new Beats Solo 4 headphones
Beats by Dr. Dre announced two new additions to its Solo line: Beats Solo Buds, offering significant sound in Beats' smallest case ever, and Beats Solo 4, a redesign of its popular headphones with upgraded audio, up to 50 hours of battery life, and enhanced comfort....more
9to5Mac • February 20, 2024
Beats Fit Pro and Beats Studio Buds + get vibrant new colors for spring
Beats by Dr. Dre introduced new color options for two of its popular wireless earbud models. Beats Fit Pro are now available in three vibrant shades (Tidal Blue, Volt Yellow, Coral Pink), and Beats Studio Buds + gained two new metallic colors (Cosmic Silver, Cosmic Pink) to offer users more ways to express their personal style....more
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