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Acuity Insurance's Overview

Total employees1610
HeadquartersSheboygan
Founded1925

Acuity Insurance is a U.S. property and casualty insurer headquartered in Sheboygan, Wisconsin, consistently recognized for its financial strength, exceptional customer service, and vibrant company culture. They provide a range of insurance products for individuals, families, and businesses, including auto, home, and commercial lines. Acuity prides itself on its mutual company structure, meaning it is owned by its policyholders, and focuses on long-term stability and service rather than shareholder profits. They are known for their innovative use of technology and a strong commitment to their employees and the communities they serve.

Where is Acuity Insurance's Headquarters?

HQ Function

Serves as the central hub for all company operations, including underwriting, claims processing, customer service, technology development, marketing, and corporate strategy.

Notable Features:

Known for its massive American flag, one of the world's largest free-flying American flags, and a 65-foot Ferris wheel inside the building. The campus also features extensive art collections, fitness facilities, and modern collaborative workspaces.

Work Culture:

Acuity is frequently lauded as a top workplace, characterized by a supportive, employee-focused environment, strong emphasis on work-life balance, continuous learning opportunities, and a culture of innovation and fun.

HQ Significance:

The Sheboygan headquarters is central to Acuity's identity, operational efficiency, and its ability to foster a unique and award-winning company culture. It's a symbol of their commitment to their employees and the region.

Values Reflected in HQ: The investment in a state-of-the-art, employee-centric campus reflects Acuity's values of putting people first, fostering innovation, and commitment to excellence and community.

Location:

Acuity Insurance primarily operates within the United States, serving policyholders across approximately 30 states. Their focus is on the domestic U.S. property and casualty insurance market, with all core functions managed from their U.S. headquarters. They do not have international offices or global operational hubs outside the U.S.

Street Address:

2800 South Taylor Drive

City:

Sheboygan

State/Province:

Wisconsin

Country:

USA

Acuity Insurance's Global Presence

N/A - Centralized Operations

Address: N/A

Service to policyholders and support for independent agents are managed centrally from their main campus, leveraging technology and dedicated teams for regional coverage.

Buying Intent Signals for Acuity Insurance

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Acuity Insurance

As of April 2025, Acuity Insurance' leadership includes:

Ben Salzmann - President and CEO
Melissa Winter - President
Sheri Murphy - Vice President - Services and Chief Financial Officer
Neal Ruffalo - Vice President - Technology and Chief Information Officer
Wally Waldhart - Vice President - Sales and Communications
John Signer - Vice President - Claims

Investors of Acuity Insurance

Acuity Insurance has been backed by several prominent investors over the years, including:

Acuity Insurance is a mutual insurance company, meaning it is owned by its policyholders rather than by stockholders or private investors. Therefore, it does not have external investors in the traditional sense.

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

In January 2024, Acuity Insurance announced the promotion of three individuals to Vice President roles, enhancing leadership in Claims Support and Underwriting. No major executive departures were publicly reported in the past 12 months.

New Appointments:

Michelle L. Thennes, Michelle L. Thennes promoted to Vice President – Claims Support.
Jason M. Ott, Jason M. Ott promoted to Vice President – Staff Underwriting – Commercial Lines.
Tara J. Villand, Tara J. Villand promoted to Vice President – Staff Underwriting – Personal Lines.

Technology (Tech Stack) used by Acuity Insurance

Discover the tools Acuity Insurance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Acuity Insurance Email Formats and Examples

Acuity Insurance commonly uses the first.last@acuity.com email format for its employees. For example, an employee named Jane Doe would likely have the email address jane.doe@acuity.com. This is a widely adopted pattern in corporate environments.

first.last@acuity.com

Format

jane.doe@acuity.com

Example

90%

Success rate

News and media

Insurance JournalJanuary 17, 2024

Acuity Insurance Promotes Three to Officer Positions

Acuity Insurance announced the promotion of Michelle L. Thennes to Vice President – Claims Support, Jason M. Ott to Vice President – Staff Underwriting – Commercial Lines, and Tara J. Villand to Vice President – Staff Underwriting – Personal Lines. These promotions recognize their contributions and strengthen Acuity's leadership team....more

Acuity NewsroomJuly 19, 2023

Acuity Insurance Named to Ward’s 50 Top Performing P&C Insurers for 25th Consecutive Year

Acuity Insurance has been recognized by Ward Benchmarking as one of the top 50 performing property-casualty insurance companies in the United States for the 25th consecutive year. This distinction highlights Acuity's consistent financial strength, stability, and operational excellence....more

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