Motive (formerly KeepTruckin) is at the forefront of developing AI-powered applications for the physical economy. The company provides a comprehensive suite of solutions including fleet management, driver safety, compliance, asset tracking, and spend management. Motive's integrated platform combines IoT hardware with advanced software to help businesses improve the safety, productivity, and profitability of their operations. They serve a wide range of industries, from trucking and logistics to construction and field services, empowering them with data-driven insights and automation.
Serves as the global headquarters, housing executive leadership, core product development, engineering, marketing, sales strategy, and corporate operations. It's the central hub for innovation and strategic decision-making.
Modern office space located in the SoMa (South of Market) district, known for its tech-forward design, collaborative workspaces, and proximity to other major technology companies and talent.
Characterized by a fast-paced, innovative, and customer-centric environment. Motive fosters a culture of ownership, collaboration, and continuous learning, attracting talent passionate about solving complex problems in the physical economy.
Its location in San Francisco, a global epicenter for technology and venture capital, provides Motive with access to top talent, a vibrant tech ecosystem, and strategic partnerships, crucial for its growth and innovation.
Motive supports its global customer base through a network of strategically located offices and remote teams across North America, Asia, and potentially other regions. Key functions supported globally include sales, customer success, engineering, product development, and operations. This distributed presence allows Motive to provide localized support, tap into diverse talent pools, and drive innovation on a worldwide scale for the physical economy.
55 Hawthorne Street, Suite 400
San Francisco
California
USA
Address: Gulch Union, 1222 Demonbreun St, Nashville, TN 37203, USA
To expand Motive's presence in a key logistics and transportation region, providing localized support and fostering closer relationships with a large customer base.
Address: Nishat Hotel, Abdul Haque Road, Block G1 Block G 1 Phase 1 Johar Town, Lahore, Punjab, Pakistan (General area, specific office details vary)
Functions as a critical R&D and operational excellence hub, contributing to global product innovation, scalability, and providing round-the-clock engineering support.
Address: Prestige Tech Park, Marathahalli Ring Road, Kadubeesanahalli, Bengaluru, Karnataka, India (General tech park location)
Taps into India's vast engineering talent pool to accelerate product innovation and enhance global service delivery capabilities.
Address: 50 Fountain Plaza, Suite 520, Buffalo, NY 14202, USA
Strategic location to serve the dense transportation and logistics network in the Northeastern US and to tap into the regional talent pool.
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As of April 2025, Motive' leadership includes:
Motive has been backed by several prominent investors over the years, including:
Motive has made strategic additions to its executive team in the past year to bolster its commercial and financial leadership, aligning with its rapid growth and market expansion. No major executive departures have been publicly highlighted recently.
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Motive primarily utilizes a common corporate email format. The most frequently observed pattern is [first].[last]@gomotive.com. Variations might exist but this is a strong starting point for professional communication.
[first].[last]@gomotive.com
Format
jane.doe@gomotive.com
Example
85%
Success rate
PR Newswire • May 15, 2024
Motive announced new AI-powered safety features and expanded fleet management capabilities at its annual user conference, aiming to help businesses further reduce accidents, improve operational efficiency, and cut costs....more
Business Wire • June 20, 2024
Motive was recognized by Fortune Magazine and Great Place To Work® as one of the Best Workplaces in the Bay Area for 2024, highlighting its positive company culture and employee satisfaction....more
Motive Blog • November 14, 2023
Motive announced the appointment of Joe Wilson as its new Chief Commercial Officer. Wilson will lead the company's global go-to-market strategy, including sales, customer success, and partnerships....more
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